Is karton profitable to sell on Amazon Germany?

The niche generates €269K/yr across 51 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the karton niche?

19 brands and 28 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in karton?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Stärke. The return rate is 0.1%.

When does demand for karton peak?

Demand peaks in Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the karton niche?

Listings span €4.55–€32.02; the average listing price is €16.48 (sweet spot $15–$100). The average incumbent carries 1,221 reviews — the moat a new listing must climb.

karton

Worth a look

Shows low returns (0.1%), but soft demand (-18.6% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Avg price

Great€16.48

avg listing price — sweet spot $15–$100

Price range

Good€4.55–€32.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Review moat

Good1,221.41

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€269K

€269K/yr · 997K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, karton is a €269K/yr Amazon Germany market (997K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov. Verdict: Worth a look — 54/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

karton market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: €247K–€330K; units × avg price
Conversion rate: 1.6%
Avg BSR: #49
Page quality: 0%
Prime: 45%
Sponsored: 94%
Out of stock: 5.6%
Avg brand age: 43 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

32%

Top 20: 71%

Open market

25%

verpacking26%
Kartonprimus21%
smiley pack8%
ARLI7%
HORLIMER7%
KK Verpackungen4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.8×

Open Trend

Top karton search terms

karton201K/yr -6.8%0.8% conv.
versandkarton233K/yr -29.4%1.2% conv.
kartons94K/yr -14.3%1.1% conv.
kartons versand81K/yr -28.8%1.5% conv.
verpackungskartons46K/yr -15.3%1.1% conv.
versandkartons35K/yr -9.8%1.5% conv.
verpackung42K/yr -24.7%0.5% conv.
versandkarton klein30K/yr -9.7%1.9% conv.
karton box19K/yr +7.4%0.5% conv.
paket29K/yr -16.9%1.0% conv.

All search terms

Top karton products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

kartonprimus Maxibriefkartons 240 x 160 x 45 mm MB-3 braun Maxibrief Karton Faltschachtel stabil Versandkarton für Post DHL Versand DIN A5 Warensendung Büchersendung Versandschachtel (25 Stück)

Kartonprimus€11.274.6★103 rev

ARLI Faltkarton 200x150x90mm Karton 25 Stück braun 1 wellig rechteckig Versandkarton klein Faltkartons Paket 25x Versandkartons 200 x 150 x 90 mm (25)

ARLI€10.764.4★316 rev

verpacking Faltkartons 400 x 300 x 200 mm variable Höhe KK 90 Braun [Größe und Stückzahl wählbar] 1-wellig mittelgroße Kartons 25 Stück

verpacking€24.404.5★981 rev

verpacking Faltkartons 250 x 175 x 100 mm KK 24 Braun [Größe und Stückzahl wählbar] 1-wellig kleine Kartons 50 Stück

verpacking€21.404.5★2,536 rev

Paket AG DHL Karton 120 x 60 x 60 cm Faltkarton Versandkarton Kartonage Verpackung mit Höhenriller

Paket AG€4.554.2★1,767 rev

Newest

by launch date

Kartonprimus 10 Umzugskartons 620 x 300 x 330 mm zweiwellig stabiler Karton bis 40 kg verstärkte Griffe und stapelbar Umzugkarton Umzugsbox Bücherkarton Archivbox Ordnerkarton Umzugskiste (10 Stück)

Kartonprimus€18.81219 rev

5mo ago

kartonprimus Maxibriefkartons 350 x 250 x 50 mm MB-5 weiß Maxibrief Karton Faltschachtel stabil Versandkarton für Post DHL Versand DIN A4 B4 Warensendung Büchersendung Versandschachtel (25 Stück)

Kartonprimus€14.0999 rev

9mo ago

kartonprimus Maxibriefkartons 240 x 160 x 45 mm MB-3 braun Maxibrief Karton Faltschachtel stabil Versandkarton für Post DHL Versand DIN A5 Warensendung Büchersendung Versandschachtel (25 Stück)

Kartonprimus€11.27103 rev

9mo ago

kartonprimus Maxibriefkartons 160 x 110 x 50 mm MB-1 braun Maxibrief Karton Faltschachtel stabil Versandkarton für Post DHL Versand DIN A6 Warensendung Büchersendung Versandschachtel (25 Stück)

Kartonprimus€9.2379 rev

9mo ago

Shipping Boxes Versandkartons mit exquisitem Siegeletikett. Geeignete E-Commerce-Verpackung Versandverpackung. (9x6x4 10Pcs-White)

JIUZHOUXIN€12.4820 rev

9mo ago

What buyers say about karton

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Super Produkt”

Stärke20%

“Solide”

Gesamtgröße11%

“Passt”

Preis-Leistungs-Verhältnis11%

“Preis-Leistung super”

beworben Vs Tatsächliches Produkt9%

“Sie sind genauso wie auf dem Foto”

Benutzerfreundlichkeit6%

“Einfache Handhabung”

Montage/Installation3%

“Ansonsten leicht aufzubauen”

Materialqualität2%

“Material ist top, wie eine reißfeste, dicke Tüte”

Haftung/Klebrigkeit2%

“supertolle Idee, man muss nicht mehr kleben, alles ist leicht zu verpacken”

Haltbarkeit2%

“Sehr robuste und stabile Kartons – sie haben deutlich mehr ausgehalten, als ich erwartet hätte”

What buyers complain about

Gesamtgröße19%

“könnte grösser sein”

Qualität insgesamt15%

“Profi Qualität sieht für mich anders aus”

Stärke12%

“sind nicht stark genug”

Preis-Leistungs-Verhältnis7%

“Waste of money”

Geruch7%

“Geruch Aber sonst ok”

Montage/Installation4%

“Der Aufbau war am Anfang etwas tricky”

Haltbarkeit2%

“Hält nicht”

Gleichgewicht/Stabilität2%

“Kartons sind instabil”

beworben Vs Tatsächliches Produkt2%

“Zu bemängeln ist aber, das die Produktbilder durcheinander sind”

Portabilität2%

“Nicht für Umzug geeignet”

Top return reasons

Gesamtgröße72%

Dünn7%

Qualität insgesamt3%

Stärke2%

Defekt Material/Teile2%

Preis-Leistungs-Verhältnis1%

Geruch1%

beworben Vs Tatsächliches Produkt1%

Kompatibilität – insgesamt1%

Feucht/Trocken1%

Common questions

Is karton profitable to sell on Amazon Germany?: The niche generates €269K/yr across 51 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the karton niche?: 19 brands and 28 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in karton?: Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Stärke. The return rate is 0.1%.
When does demand for karton peak?: Demand peaks in Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the karton niche?: Listings span €4.55–€32.02; the average listing price is €16.48 (sweet spot $15–$100). The average incumbent carries 1,221 reviews — the moat a new listing must climb.

karton

karton market data

Competition & brand share

Demand & seasonality

Top karton search terms

Top karton products on Amazon

Top sellers

Newest

Trending

What buyers say about karton

What buyers love

What buyers complain about

Top return reasons

Common questions

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