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Karton

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -18.6% this quarter, so Karton is a Maybe.

Flapen Score
54
54 / 100
Top 14% of 1,305 Bürobedarf & Schreibwaren niches · +8 vs the category median of 46
Market size
€269K/yr997K searches / yr
90-day growth
-18.6%search demand this quarter
Competition
32%top-5 click share · 19 brands · 28 sellers

Flapen Score

Karton against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Karton is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Karton market on Amazon at a glance

Shoppers on Amazon Germany searched for Karton 997K times last year and spent an estimated €269K. The top 5 brands take 70% of clicks. Demand peaks in Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 997K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €269K a year.

Searches, last 12 months
997K
Growth, 90 days vs prior 90
-18.6%
Conversion, latest week
1.6%
Market size, estimated
€269Ka year
Peak month
November1.8× the quietest month
Top search term
karton201K searches a year

02 · Price

A sale here is worth €16.48.

Listings sell for €16.48 on average, from €4.55 to €32.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €16.48 that is €4K to €8K a year per listing.

Average price
€16.48inside the $15 to $100 sweet spot
Price range
€4.55–€32.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #49 within Umschläge & Versandzubehör. It carries 1,221 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
45%
Out of stock, average day
5.6%
Average rank
#49in Umschläge & Versandzubehör
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
1,221per listing
Listings tracked
51

04 · Newcomers

6 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
6Amazon's first-year sales bar
Average brand age
43 months

Products

Top Karton products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

28

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

32%

Top 20: 71%

Open market

25%

  • Brand 126%
  • Brand 221%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 64%

Demand

Karton search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Karton search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • karton201K/yr
  • versandkarton233K/yr
  • kartons94K/yr
  • kartons versand81K/yr
  • verpackungskartons46K/yr
  • versandkartons35K/yr
  • verpackung42K/yr
  • versandkarton klein30K/yr
  • karton box19K/yr
  • paket29K/yr

Reviews and returns

What reviews say buyers love and hate about Karton

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Gesamtgröße”
0.1%of orders come back
“könnte grösser sein”
A buyer, on “Gesamtgröße”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Karton questions

Answered from the same tracked data.