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Karte Geburtstag

prices mostly outside the sweet spot ($2.08–$10.58) — Karte Geburtstag doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 735 of 1,305 Bürobedarf & Schreibwaren niches · −2 vs the category median of 46

Market size 11Growth 22Conversion 57Competition 73Returns 98Price range 0Avg price 16Brand share 51Review moat 79Quality gap 23
This niche Category average · 1,305 niches

Is Karte Geburtstag profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Karte Geburtstag is a €45K/yr Amazon Germany market (163K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 44/100.

Karte Geburtstag: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.2% over the last 90 days and 4.9% of searches end in a purchase.

€45K

revenue / yr

Units sold / yr10K
Search volume / yr-5.2%163K
Conversion rate4.9%
Avg price€5.68

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers17 · 21
Top-5 product click share41%
Open market26%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement100%
New entrants (1y)2· 1 succeeded
Avg rating4.6★
Avg reviews422

Top Karte Geburtstag products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€7K€9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

21

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

22%

  • WBdesignz25%
  • the lazy panda card company18%
  • Edition Seidel18%
  • Skorpion7%
  • Things of Happiness5%
  • PN Kartenwerk4%

Karte Geburtstag demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume163KCVR4.9%Products35Brands17Top 5 Brands74%OOS Rate1.2%Rating4.6★Reviews422Avg BSR#326
4K3KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Karte Geburtstag search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • karte geburtstag89K/yr
  • happy birthday karte43K/yr
  • geburtstag karte18K/yr
  • happy birthday card8K/yr
  • geburtstag karten5K/yr

What reviews say buyers love and hate about Karte Geburtstag

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Qualität insgesamt36%

Super Produkt

Preis-Leistungs-Verhältnis15%

worth every cent

beworben Vs Tatsächliches Produkt11%

Wie auf den Fotos

Design insgesamt9%

Das Design ist modern

Spaß/Unterhaltungserlebnis7%

Echt lustig

What buyers complain about

83% of reviews
Preis-Leistungs-Verhältnis19%

Bei dem Preis enttäuschend

Funktionalität insgesamt19%

Funktioniert nicht

Qualität insgesamt14%

Sehr schlechte Qualität

Farbe7%

Kerze defekt und andere Farbe als Darstellung

Schreiberfahrung6%

Wenig Platz für einen eigenen Text

Karte Geburtstag return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
38%
2Gesamtgröße
9%
3Audioqualität
7%
4Qualität insgesamt
7%
5Defekt Material/Teile
7%

Common Karte Geburtstag questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Karte Geburtstag 44/100 on Amazon Germany — Skip it. The niche generates €45K/yr across 35 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -5.2% over the last 90 days.
Search demand for Karte Geburtstag on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.