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karte geburtstag

Skip it

Prices mostly outside the sweet spot ($2.08–$10.58) — this niche doesn't clear our bar today.

Market size 11Growth 22Conversion 57Competition 73Returns 98Price range 0Avg price 16Brand share 51Review moat 79Quality gap 23

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great421.69

avg incumbent reviews — the moat a new listing must climb

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.2%

90-day search growth — must beat 0% to launch

Avg price

Bad€5.68

avg listing price — sweet spot $15–$100

Market size

Bad€45K

€45K/yr · 163K searches

Price range

Bad€2.08–€10.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, karte geburtstag is a €45K/yr Amazon Germany market (163K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 44/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

karte geburtstag market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
€45K–€57K
units × avg price
Conversion rate
4.9%
Avg BSR
#326
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
1.2%
Avg brand age
29 months
Avg seller age
182 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

21

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

22%

  • WBdesignz25%
  • the lazy panda card company18%
  • Edition Seidel18%
  • Skorpion7%
  • Things of Happiness5%
  • PN Kartenwerk4%

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — -5.2% search growth over the last 90 days.
4K3KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Top karte geburtstag search terms

  • karte geburtstag89K/yr
  • happy birthday karte43K/yr
  • geburtstag karte18K/yr
  • happy birthday card8K/yr
  • geburtstag karten5K/yr
All search terms

Top karte geburtstag products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€2K10%€4K15%€7K20%€9K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about karte geburtstag

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt36%

“Super Produkt”

Preis-Leistungs-Verhältnis15%

“worth every cent”

beworben Vs Tatsächliches Produkt11%

“Wie auf den Fotos”

Design insgesamt9%

“Das Design ist modern”

Spaß/Unterhaltungserlebnis7%

“Echt lustig”

Papierqualität3%

“Sehr festes Papier mit schönem Design”

Benutzerfreundlichkeit3%

“das aufklappen ist kinderleicht.”

Farbe2%

“Leuchtende, farbenfrohe Glückwunschkarte mit Happy Birthday Melodie”

Gesamtgröße2%

“Passt”

Effizienz2%

“Schöner Effekt”

What buyers complain about

Preis-Leistungs-Verhältnis19%

“Bei dem Preis enttäuschend”

Funktionalität insgesamt19%

“Funktioniert nicht”

Qualität insgesamt14%

“Sehr schlechte Qualität”

Farbe7%

“Kerze defekt und andere Farbe als Darstellung”

Schreiberfahrung6%

“Wenig Platz für einen eigenen Text”

Geschenk Zweck5%

“So etwas kann man nicht verschenken damit blamiert man sich eher”

Audioqualität5%

“Sound defekt”

Stärke3%

“Kerze sehr zerbrechlich”

Haltbarkeit3%

“Das Produkt war leider von Anfang an kaputt”

Akkulaufzeit3%

“Batterien waren schnell leer”

Top return reasons

Funktionalität insgesamt38%
Gesamtgröße9%
Audioqualität7%
Qualität insgesamt7%
Defekt Material/Teile7%
beworben Vs Tatsächliches Produkt6%
Batterieeinschluss4%
Farbe4%
Geschenk Zweck3%
Druckqualität2%

Common questions

Is karte geburtstag profitable to sell on Amazon Germany?
The niche generates €45K/yr across 35 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (44/100).
How competitive is the karte geburtstag niche?
17 brands and 21 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in karte geburtstag?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Funktionalität insgesamt, Qualität insgesamt. The return rate is 0.4%.
When does demand for karte geburtstag peak?
Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the karte geburtstag niche?
Listings span €2.08–€10.58; the average listing price is €5.68 (sweet spot $15–$100). The average incumbent carries 422 reviews — the moat a new listing must climb.