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Karte Geburtstag

Fail

Prices span $2.08–$10.58, mostly outside the sweet spot, so Karte Geburtstag is a Fail.

Flapen Score
44
44 / 100
Ranks 735 of 1,305 Bürobedarf & Schreibwaren niches · −2 vs the category median of 46
Market size
€45K/yr163K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
41%top-5 click share · 17 brands · 21 sellers

Flapen Score

Karte Geburtstag against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Karte Geburtstag is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Karte Geburtstag market on Amazon at a glance

Shoppers on Amazon Germany searched for Karte Geburtstag 163K times last year and spent an estimated €45K. The top 5 brands take 74% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
4.9%
Market size, estimated
€45Ka year
Peak month
September1.5× the quietest month
Top search term
karte geburtstag89K searches a year

02 · Price

A sale here is worth €5.68.

Listings sell for €5.68 on average, from €2.08 to €10.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €5.68 that is €568 to €1K a year per listing.

Average price
€5.68under the $15 to $100 sweet spot
Price range
€2.08–€10.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€568–€1K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #326 within Papierprodukte. It carries 422 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#326in Papierprodukte
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
422per listing
Listings tracked
35

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Karte Geburtstag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

21

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

22%

  • Brand 125%
  • Brand 218%
  • Brand 318%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Karte Geburtstag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Karte Geburtstag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • karte geburtstag89K/yr
  • happy birthday karte43K/yr
  • geburtstag karte18K/yr
  • happy birthday card8K/yr
  • geburtstag karten5K/yr

Reviews and returns

What reviews say buyers love and hate about Karte Geburtstag

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.4%of orders come back
“Bei dem Preis enttäuschend”
A buyer, on “Preis-Leistungs-Verhältnis”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Karte Geburtstag questions

Answered from the same tracked data.