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kalender 2025

Skip it

Soft demand (-11.3% this quarter) — this niche doesn't clear our bar today.

Market size 38Growth 19Conversion 24Competition 65Returns 89Price range 50Avg price 37Brand share 56Review moat 71Quality gap 33

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Good642.07

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Price range

Good€3.29–€26.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€188K

€188K/yr · 945K searches

Avg price

Okay€10.44

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, kalender 2025 is a €188K/yr Amazon Germany market (945K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Aug–Sep–Dec. Verdict: Skip it — 47/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

kalender 2025 market data

Units sold / yr
20K–25K
avg 100–250/product
Revenue / yr
€209K–€261K
units × avg price
Conversion rate
1.9%
Avg BSR
#136
Page quality
0%
Prime
98%
Sponsored
98%
Out of stock
50.0%
Avg brand age
31 months
Avg seller age
193 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

31

Top-5 brand share

71%

Top 20: 98%

Top-5 click share

46%

Top 20: 81%

Open market

25%

  • BIROYAL27%
  • Häfft22%
  • MCCORL11%
  • Smart Panda7%
  • Yoosso4%
  • Milula Studios4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.
400K300KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Dec · busiest ÷ quietest = 10.0×

Top kalender 2025 search terms

  • wochenplaner245K/yr
  • weekly planner33K/yr
  • kalender 2025119K/yr
  • schulkalender11K/yr
  • kalender 2025 2026238K/yr
  • kalender 2025 buchkalender6K/yr
  • terminplaner 202515K/yr
  • kalender notizbuch 2025/20264K/yr
  • planer 2025/202693K/yr
  • kalender 2025 a54K/yr
All search terms

Top kalender 2025 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€6K6%€11K9%€17K12%€23K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about kalender 2025

What buyers praise and complain about, mined from review topics.

What buyers love

Dokumentenorganisation/Klassifizierung18%

“Super Terminplaner”

Qualität insgesamt16%

“Super Ware”

Design insgesamt10%

“Mir gefällt das minimalistische Design ohne unnötige Ablenkung”

Benutzerfreundlichkeit9%

“Allerdings nicht unmöglich”

beworben Vs Tatsächliches Produkt9%

“Erfüllt den Zweck”

Preis-Leistungs-Verhältnis7%

“und preiswert,”

Schreiberfahrung4%

“Auf dem Papier lässt es sich besonders angenehm Schreiben”

Papierqualität4%

“Absolute Empfehlung, Planung gut aufgebaut, super Papier Qualität, insgesamt sehr wertig”

Magnetische Stärke/Adsorption4%

“Die Auswahl an verschiedenen Aktivitäten/Magneten ist super”

Gesamtgröße3%

“Passt”

What buyers complain about

Magnetische Stärke/Adsorption15%

“Zubehör hält nicht auf Magnettafel”

Qualität insgesamt13%

“keine Premium-Qualität.”

Funktionalität insgesamt7%

“Vorausplaner 2027 leider fehlerhaft”

Haftung/Klebrigkeit7%

“Hält nicht”

Farbe5%

“Zu den Stiften auch noch die Info, das grün und rot sind sehr blass und ehr pastelfarbend”

beworben Vs Tatsächliches Produkt5%

“Nicht wie auf der Abbildung”

Preis-Leistungs-Verhältnis4%

“Dafür sehr überteuert”

Gesamtgröße4%

“Leider inzwischen nur noch halbe Größe = nur noch halb so toll”

Druckqualität3%

“der Habittracker ist leider verkehrtherum abgedruckt.”

Messung / Ablesegenauigkeit3%

“Keine Datums Angaben”

Top return reasons

Gesamtgröße50%
Magnetische Stärke/Adsorption8%
beworben Vs Tatsächliches Produkt6%
Qualität insgesamt5%
Haftung/Klebrigkeit5%
Funktionalität insgesamt3%
Papierqualität3%
Defekt Material/Teile2%
Kompatibilität – insgesamt2%
Dünn1%

Common questions

Is kalender 2025 profitable to sell on Amazon Germany?
The niche generates €188K/yr across 44 tracked products. 3 of 15 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Skip it (47/100).
How competitive is the kalender 2025 niche?
25 brands and 31 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in kalender 2025?
Top complaints mined from reviews: Magnetische Stärke/Adsorption, Qualität insgesamt, Funktionalität insgesamt. The return rate is 1.3%.
When does demand for kalender 2025 peak?
Demand peaks in Jan–Aug–Sep–Dec; the busiest month runs 10.0× the quietest.
What does it cost to enter the kalender 2025 niche?
Listings span €3.29–€26.86; the average listing price is €10.44 (sweet spot $15–$100). The average incumbent carries 642 reviews — the moat a new listing must climb.