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Kalender 2023 A4

Fail

Shoppers spend an estimated $23K a year here, so Kalender 2023 A4 is a Fail.

Flapen Score
47
47 / 100
Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 46
Market size
€23K/yr42K searches / yr
90-day growth
-23.0%search demand this quarter
Competition
39%top-5 click share · 26 brands · 51 sellers

Flapen Score

Kalender 2023 A4 against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Kalender 2023 A4 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kalender 2023 A4 market on Amazon at a glance

Shoppers on Amazon Germany searched for Kalender 2023 A4 42K times last year and spent an estimated €23K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-23.0%
Conversion, latest week
3.4%
Market size, estimated
€23Ka year
Peak month
January2.6× the quietest month
Top search term
din a413K searches a year

02 · Price

A sale here is worth €16.01.

Listings sell for €16.01 on average, from €4.13 to €40.35. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €16.01 that is €0 to €2K a year per listing.

Average price
€16.01inside the $15 to $100 sweet spot
Price range
€4.13–€40.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 33.0% of listings are out of stock. The average listing ranks #341 within Kalender, Planer & Organizer. It carries 2,244 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
33.0%
Average rank
#341in Kalender, Planer & Organizer
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
2,244per listing
Listings tracked
48

04 · Newcomers

2 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Kalender 2023 A4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

26 rising

Sellers

51

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

39%

Top 20: 78%

Open market

30%

  • Brand 125%
  • Brand 212%
  • Brand 312%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Kalender 2023 A4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Kalender 2023 A4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • din a413K/yr
  • kalender a416K/yr
  • planer a44K/yr
  • terminplaner a45K/yr
  • kalender din a44K/yr
  • kalender 2023 a445/yr

Reviews and returns

What reviews say buyers love and hate about Kalender 2023 A4

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Papierqualität”
34%of negative reviews mention “Papierqualität”
0.2%of orders come back
“Deutlich schlechtere Haptik als bei HP Marken Druckerpapier mit vergleichbarem Preis”
A buyer, on “Papierqualität”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kalender 2023 A4 questions

Answered from the same tracked data.