Kalender 2023

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €29K a year.

Searches, last 12 months

252K

Growth, 90 days vs prior 90

-12.5%

Conversion, latest week

0.8%

Market size, estimated

€29Ka year

Peak month

September17.6× the quietest month

Top search term

planer172K searches a year

Listings sell for €14.57 on average, from €4.14 to €135.20. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €14.57 that is €0 to €1K a year per listing.

Average price

€14.57under the $15 to $100 sweet spot

Price range

€4.14–€135.20

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

€0–€1K

Returns

1.4%of orders · Amazon Germany median 1.1%

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 43.2% of listings are out of stock. The average listing ranks #1,049 within Kalender, Planer & Organizer. It carries 573 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

98%

Out of stock, average day

43.2%

Average rank

#1,049in Kalender, Planer & Organizer

Average rating

4.55 starsAmazon Germany average 4.37 stars

Average reviews

573per listing

Listings tracked

51

15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

5Amazon's first-year sales bar

Average brand age

34 months