Journaling
FailDemand is soft, at -36.4% this quarter, so Journaling is a Fail.
- Flapen Score
- 42 / 100Ranks 846 of 1,305 Bürobedarf & Schreibwaren niches · −4 vs the category median of 4642
- Market size
- €82K/yr141K searches / yr
- 90-day growth
- -36.4%search demand this quarter
- Competition
- 58%top-5 click share · 15 brands · 40 sellers
Flapen Score
Journaling against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Journaling is stronger. Inside it, weaker.
Market
The Journaling market on Amazon at a glance
Shoppers on Amazon Germany searched for Journaling 141K times last year and spent an estimated €82K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €82K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- -36.4%
- Conversion, latest week
- 4.4%
- Market size, estimated
- €82Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- deep talk kartenspiel8K searches a year
02 · Price
A sale here is worth €13.17.
Listings sell for €13.17 on average, from €5.99 to €21.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €13.17 that is €3K to €7K a year per listing.
- Average price
- €13.17under the $15 to $100 sweet spot
- Price range
- €5.99–€21.00
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€7K
- Returns
- 1.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #287 within Kalender, Planer & Organizer. It carries 312 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 95%
- Out of stock, average day
- 21.7%
- Average rank
- #287in Kalender, Planer & Organizer
- Average rating
- 4.58 starsAmazon Germany average 4.37 stars
- Average reviews
- 312per listing
- Listings tracked
- 20
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Journaling products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
40
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
17%
- Brand 142%
- Brand 221%
- Brand 39%
- Brand 44%
- Brand 54%
- Brand 64%
- Open — no brand owns it (9 brands, 17%)
Demand
Journaling search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Journaling search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deep talk kartenspiel8K/yr
- kennenlernspiele für erwachsene16K/yr
- deep talk14K/yr
- gesprächskarten9K/yr
- fragen spiel8K/yr
- deeptalk lebenskompass7K/yr
- 5 schnelle fragen gemischtes hack8K/yr
- deeptalk9K/yr
- the deep talk5K/yr
- deep talk spiel14K/yr
Reviews and returns
What reviews say buyers love and hate about Journaling
We read the reviews and the return reasons for every product selling here.
“das Geld nicht wert”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Journaling questions
Answered from the same tracked data.