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Hundefutter

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 95% of clicks, so Hundefutter is a Maybe.

Flapen Score
58
58 / 100
Top 7% of 1,305 Bürobedarf & Schreibwaren niches · +12 vs the category median of 46
Market size
€1.9M/yr1.4M searches / yr
90-day growth
-7.0%search demand this quarter
Competition
48%top-5 click share · 8 brands · 73 sellers

Flapen Score

Hundefutter against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Hundefutter is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hundefutter market on Amazon at a glance

Shoppers on Amazon Germany searched for Hundefutter 1.4M times last year and spent an estimated €1.9M. The top 5 brands take 95% of clicks. Demand peaks in Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.9M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
7.1%
Market size, estimated
€1.9Ma year
Peak month
November1.6× the quietest month
Top search term
hundefutter trocken372K searches a year

02 · Price

A sale here is worth €18.36.

Listings sell for €18.36 on average, from €6.92 to €35.60. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At €18.36 that is €37K to €46K a year per listing.

Average price
€18.36inside the $15 to $100 sweet spot
Price range
€6.92–€35.60
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
€37K–€46K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #40 within Präsentationszubehör. It carries 2,910 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
0.9%
Average rank
#40in Präsentationszubehör
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
2,910per listing
Listings tracked
29

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
86 months

Products

Top Hundefutter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

73

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

3%

  • Brand 175%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Hundefutter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Hundefutter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hundefutter trocken372K/yr
  • hundefutter237K/yr
  • trockenfutter für hunde166K/yr
  • bosch hundefutter166K/yr
  • hunde trockenfutter47K/yr
  • bosch hundefutter adult 15kg52K/yr
  • hundetrockenfutter46K/yr
  • hundefutter trocken 15kg51K/yr
  • hundefutter trocken getreidefrei37K/yr
  • dog food33K/yr

Reviews and returns

What reviews say buyers love and hate about Hundefutter

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Verdauungsstörungen”
0.1%of orders come back
“Durchfall”
A buyer, on “Verdauungsstörungen”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hundefutter questions

Answered from the same tracked data.