house of the dragon
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great€20.73avg listing price — sweet spot $15–$100
Price range
Great€9.24–€48.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great462.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad€36K€36K/yr · 726K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, house of the dragon is a €36K/yr Amazon Germany market (726K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
house of the dragon market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- €62K–€83K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #14,998
- Page quality
- 0%
- Prime
- 62%
- Sponsored
- 54%
- Out of stock
- 2.1%
- Avg brand age
- 43 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
127
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
6%
- Spiral31%
- Ten Speed Press18%
- Revell17%
- Funko14%
- HWC Trading10%
- McFarlane3%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — -8.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×
Top house of the dragon search terms
- house of the dragon691K/yr
- house of dragon25K/yr
- house of the dragon staffel 110K/yr
Top house of the dragon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
House of The Dragon T-Shirt Dragon Flames Fire Will Reign schwarz Frontdruck Unisex 100% Baumwolle im Polybeutel.
Spiral€9.244.5★39 rev
The Rise of the Dragon: An Illustrated History of the Targaryen Dynasty Volume One (The Targaryen Dynasty: The House of the Dragon Band 1)
Ten Speed Press€26.324.8★3,629 rev
Revell 3D Puzzle House of the Dragon Kings Landing 00225 1 St.
Revell€14.184.8★7 rev
Funko POP! Television: House of the Dragon - Syrax - Dragon - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler
Funko€17.734.8★1,466 rev
Funko POP! Rides: House of the Dragon - Aegon Targaryen with Sunfyre - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler
Funko€20.934.7★225 rev
Newest
by launch dateFunko POP! Rides: House of the Dragon - Aegon Targaryen with Sunfyre - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler
Funko€20.93225 rev
HWC Trading Milly Allcock House of the Dragon Rhaenyra Targaryen Geschenke Gedrucktes Signiertes Autogramm Foto für Fans von Fernsehshows - A4
HWC Trading€15.173 rev
HWC Trading Matt Smith House of the Dragon Daemon Targaryen Geschenke Gedrucktes Signiertes Autogramm Foto für Fans von Fernsehshows - A4
HWC Trading€16.302 rev
Revell 3D Puzzle House of the Dragon Kings Landing 00225 1 St.
Revell€14.187 rev
Funko Pop! Rides Deluxe: HOTD - House of The Dragon - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - TV Fans - Modellfigur Für Sammler
Funko€27.66461 rev
Trending
90-day click momentumHWC Trading Matt Smith House of the Dragon Daemon Targaryen Geschenke Gedrucktes Signiertes Autogramm Foto für Fans von Fernsehshows - A4
HWC Trading€16.305.0★
House of The Dragon T-Shirt Dragon Flames Fire Will Reign schwarz Frontdruck Unisex 100% Baumwolle im Polybeutel.
Spiral€13.644.5★
House of The Dragon T-Shirt Dragon Flames Fire Will Reign schwarz Frontdruck Unisex 100% Baumwolle im Polybeutel.
Spiral€9.244.5★
HWC Trading Milly Allcock House of the Dragon Rhaenyra Targaryen Geschenke Gedrucktes Signiertes Autogramm Foto für Fans von Fernsehshows - A4
HWC Trading€15.174.4★
Displate Offiziell House of the Dragon MetallPoster Magnetische Befestigung Inklusive Lizenziert Bilder Hochwertiges Poster Key Arts - Targaryen House Sigil 45 cm x 32 cm
Displate€48.805.0★
What buyers say about house of the dragon
What buyers praise and complain about, mined from review topics.What buyers love
“und zum Sammeln einfach mega cool”
Top return reasons
Common questions
- Is house of the dragon profitable to sell on Amazon Germany?
- The niche generates €36K/yr across 13 tracked products. 90-day search growth is -8.6%. Flapen's verdict: Skip it (34/100).
- How competitive is the house of the dragon niche?
- 8 brands and 127 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 90% of demand.
- When does demand for house of the dragon peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the house of the dragon niche?
- Listings span €9.24–€48.80; the average listing price is €20.73 (sweet spot $15–$100). The average incumbent carries 462 reviews — the moat a new listing must climb.