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House of the Dragon

Fail

Buyers convert on only 0.2% of searches, so House of the Dragon is a Fail.

Flapen Score
34
34 / 100
Ranks 1,157 of 1,305 Bürobedarf & Schreibwaren niches · −12 vs the category median of 46
Market size
€36K/yr726K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
75%top-5 click share · 8 brands · 127 sellers

Flapen Score

House of the Dragon against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, House of the Dragon is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The House of the Dragon market on Amazon at a glance

Shoppers on Amazon Germany searched for House of the Dragon 726K times last year and spent an estimated €36K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 726K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €36K a year.

Searches, last 12 months
726K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
0.2%
Market size, estimated
€36Ka year
Peak month
December4.3× the quietest month
Top search term
house of the dragon691K searches a year

02 · Price

A sale here is worth €20.73.

Listings sell for €20.73 on average, from €9.24 to €48.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €20.73 that is €0 to €2K a year per listing.

Average price
€20.73inside the $15 to $100 sweet spot
Price range
€9.24–€48.80
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #14,998 within Schule & Universität. It carries 462 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
62%
Out of stock, average day
2.1%
Average rank
#14,998in Schule & Universität
Average rating
4.69 starsAmazon Germany average 4.37 stars
Average reviews
462per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top House of the Dragon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

127

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

6%

  • Brand 131%
  • Brand 218%
  • Brand 317%
  • Brand 414%
  • Brand 510%
  • Brand 63%
  • Open — no brand owns it (2 brands, 6%)

Demand

House of the Dragon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top House of the Dragon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • house of the dragon691K/yr
  • house of dragon25K/yr
  • house of the dragon staffel 110K/yr

Reviews and returns

What reviews say buyers love and hate about House of the Dragon

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Sammlungsobjekte”
1.0%of orders come back
“und zum Sammeln einfach mega cool”
A buyer, on “Sammlungsobjekte”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common House of the Dragon questions

Answered from the same tracked data.