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House of the Dragon

weak search conversion (0.2%) — House of the Dragon doesn't clear our bar today.

Flapen Score

34
Skip it

Ranks 1,157 of 1,305 Bürobedarf & Schreibwaren niches · −12 vs the category median of 46

Market size 9Growth 21Conversion 3Competition 21Returns 95Price range 83Avg price 89Brand share 24Review moat 77Quality gap 19
This niche Category average · 1,305 niches

Is House of the Dragon profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, House of the Dragon is a €36K/yr Amazon Germany market (726K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 34/100.

House of the Dragon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.6% over the last 90 days and 0.2% of searches end in a purchase.

€36K

revenue / yr

Units sold / yr4K
Search volume / yr-8.6%726K
Conversion rate0.2%
Avg price€20.73

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers8 · 127
Top-5 product click share75%
Open market10%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement54%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews462

Top House of the Dragon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

€0€4K€7K€11K€14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

127

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

6%

  • Spiral31%
  • Ten Speed Press18%
  • Revell17%
  • Funko14%
  • HWC Trading10%
  • McFarlane3%
  • Open — no brand owns it (2 brands, 6%)

House of the Dragon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume726KCVR0.2%Products13Brands8Top 5 Brands90%OOS Rate2.1%Rating4.7★Reviews462Avg BSR#14,998
60K40KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.3×

Top House of the Dragon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • house of the dragon691K/yr
  • house of dragon25K/yr
  • house of the dragon staffel 110K/yr

What reviews say buyers love and hate about House of the Dragon

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Sammlungsobjekte100%

und zum Sammeln einfach mega cool

House of the Dragon return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
75%
2Sprachprobleme
25%

Common House of the Dragon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores House of the Dragon 34/100 on Amazon Germany — Skip it. The niche generates €36K/yr across 13 tracked products. Search demand moved -8.6% over the last 90 days.
Search demand for House of the Dragon on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 4.3× the quietest.