Is Heftklammern profitable to sell on Amazon Germany?

Flapen scores Heftklammern 42 out of 100 on Amazon Germany, a Fail. Shoppers spend €175K a year across 16 tracked products. Search demand grew -17.1% in the last 90 days.

How competitive is the Heftklammern niche on Amazon Germany?

11 brands and 73 sellers compete in Heftklammern on Amazon Germany. The top 5 Heftklammern products take 62% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Heftklammern?

Heftklammern buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, and Produktzustand. An estimated 0.1% of orders come back.

When does demand for Heftklammern peak?

Search demand for Heftklammern on Amazon Germany peaks in Dec, and the busiest month runs 1.5× the quietest.

What does it cost to enter the Heftklammern niche?

Heftklammern sells for €4.33 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €0.48 to €8.80. The average product has 4,871 reviews, the count a new listing must catch up to.

Heftklammern

Fail

Prices span $0.48–$8.80, mostly outside the sweet spot, so Heftklammern is a Fail.

Flapen Score: 42
42 / 100Ranks 846 of 1,305 Bürobedarf & Schreibwaren niches · −4 vs the category median of 46
Market size: €175K/yr179K searches / yr
90-day growth: -17.1%search demand this quarter
Competition: 62%top-5 click share · 11 brands · 73 sellers

Flapen Score

Heftklammern against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Heftklammern is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Heftklammern market on Amazon at a glance

Shoppers on Amazon Germany searched for Heftklammern 179K times last year and spent an estimated €175K. The top 5 brands take 80% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 22.6% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 22.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €175K a year.

Searches, last 12 months: 179K
Growth, 90 days vs prior 90: -17.1%
Conversion, latest week: 22.6%
Market size, estimated: €175Ka year
Peak month: December1.5× the quietest month
Top search term: heftklammern85K searches a year

02 · Price

A sale here is worth €4.33.

Listings sell for €4.33 on average, from €0.48 to €8.80. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At €4.33 that is €6K to €9K a year per listing.

Average price: €4.33under the $15 to $100 sweet spot
Price range: €0.48–€8.80
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 40K–50K
Units per listing a year: 1,500–2,000
Revenue per listing a year: €6K–€9K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Hefter & Locher. It carries 4,871 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 63%
Prime listings: 94%
Out of stock, average day: 0.0%
Average rank: #13in Hefter & Locher
Average rating: 4.63 starsAmazon Germany average 4.37 stars
Average reviews: 4,871per listing
Listings tracked: 16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 65 months

Products

Top Heftklammern products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

15%

Brand 142%
Brand 217%
Brand 38%
Brand 47%
Brand 56%
Brand 65%
Open — no brand owns it (5 brands, 15%)

Demand

Heftklammern search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Heftklammern search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

heftklammern85K/yr -20.6%8.5% conv.
heftklammern 24/660K/yr -15.5%26.9% conv.
tackerklammern 24/69K/yr -11.9%26.8% conv.
tackernadeln 24/68K/yr +2.4%27.0% conv.
heftklammer10K/yr -26.1%6.1% conv.
staples6K/yr +0.1%8.0% conv.

Reviews and returns

What reviews say buyers love and hate about Heftklammern

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”

22%of negative reviews mention “Qualität insgesamt”

0.1%of orders come back

“Keine hochwertige Verarbeitung”

A buyer, on “Qualität insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Heftklammern questions

Answered from the same tracked data.

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