Heftbox
FailDemand is soft, at -2.6% this quarter, so Heftbox is a Fail.
- Flapen Score
- 46 / 100Ranks 617 of 1,305 Bürobedarf & Schreibwaren niches · on the category median46
- Market size
- €130K/yr524K searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 40%top-5 click share · 13 brands · 112 sellers
Flapen Score
Heftbox against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Heftbox is stronger. Inside it, weaker.
Market
The Heftbox market on Amazon at a glance
Shoppers on Amazon Germany searched for Heftbox 524K times last year and spent an estimated €130K. The top 5 brands take 77% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 524K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €130K a year.
- Searches, last 12 months
- 524K
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 2.6%
- Market size, estimated
- €130Ka year
- Peak month
- August8.4× the quietest month
- Top search term
- heftbox90K searches a year
02 · Price
A sale here is worth €9.66.
Listings sell for €9.66 on average, from €3.34 to €19.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €9.66 that is €2K to €5K a year per listing.
- Average price
- €9.66under the $15 to $100 sweet spot
- Price range
- €3.34–€19.98
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€5K
- Returns
- 1.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #142 within Mappen, Ordner & Zubehör. It carries 620 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 67%
- Out of stock, average day
- 2.9%
- Average rank
- #142in Mappen, Ordner & Zubehör
- Average rating
- 4.51 starsAmazon Germany average 4.37 stars
- Average reviews
- 620per listing
- Listings tracked
- 36
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Heftbox products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BRUNNEN Heftbox FACT!pp A4 max. Füllhöhe: 50 mm mint
- Price
- €4.99
- Rating
- 4.7/5
- Reviews
- 113
- Age
- 2y ago

HERMA Heftbox A4 Schulranzen oben offen 34 5 x 26 x 7 cm Kunststoff Schulheftbox in pink für Schnellhefter Bücher Schulhefte Blöcke & Unterlagen stabile Kinder Heftmappe für den Rucksack
- Price
- €5.07
- Rating
- 4.5/5
- Reviews
- 1,811
- Age
- 7y ago

BRUNNEN Heftbox A4 für Schulranzen - Heftmappe aus robustem PP Denim mit Namensschild & Griffloch 250 x 310 x 50 mm max. Füllhöhe 50 mm
- Price
- €5.06
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 2y ago

Step by Step Faltbare Heftbox Pink mit 3 Fächern für Hefte Schnellhefter Schreibblöcke DIN-A4-Format mit extra Lasche für 30 cm Lineal
- Price
- €19.05
- Rating
- 4.7/5
- Reviews
- 196
- Age
- 3y ago

HERMA Heftbox A4 Schulranzen oben offen 34 5 x 26 x 7 cm Kunststoff Schulheftbox in weiß für Schnellhefter Bücher Schulhefte Blöcke & Unterlagen stabile Kinder Heftmappe für den Rucksack
- Price
- €5.26
- Rating
- 4.5/5
- Reviews
- 1,810
- Age
- 7y ago
Trending
estimated 90-day click momentum
Baagl Heftbox für Schulranzen - Heftmappe A4 für Kinder mit Gummiband und Innenklappen - Sammelmappe Sammelbox mit Gummizug für Jungen (Spaceship)
- Price
- €7.69
- Rating
- 4.6/5
- Reviews
- 711
- Age
- 1y ago

ergobag Heftebox DIN A4 inkl. Griff für mehr Ordnung im Schulranzen durchsichtig und stabil Fee - Lila
- Price
- €10.22
- Rating
- 4.5/5
- Reviews
- 802
- Age
- 10mo ago

ergobag Heftebox DIN A4 inkl. Griff für mehr Ordnung im Schulranzen durchsichtig und stabil Astronaut - Dunkelblau
- Price
- €9.58
- Rating
- 4.5/5
- Reviews
- 802
- Age
- 10mo ago

HERMA Heftbox A4 Schulranzen oben offen 34 5 x 26 x 7 cm Kunststoff Schulheftbox in pink für Schnellhefter Bücher Schulhefte Blöcke & Unterlagen stabile Kinder Heftmappe für den Rucksack
- Price
- €5.07
- Rating
- 4.5/5
- Reviews
- 1,811
- Age
- 7y ago

Herlitz Sammelbox A4 PP Motiv: Ladylike Butterflies 1 Stück
- Price
- €5.14
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 3y ago
Newest
by launch date
ergobag Heftebox DIN A4 inkl. Griff für mehr Ordnung im Schulranzen durchsichtig und stabil Fee - Lila
- Price
- €10.22
- Rating
- 4.5/5
- Reviews
- 802
- Age
- 10mo ago

ergobag Heftebox DIN A4 inkl. Griff für mehr Ordnung im Schulranzen durchsichtig und stabil Astronaut - Dunkelblau
- Price
- €9.58
- Rating
- 4.5/5
- Reviews
- 802
- Age
- 10mo ago

itenga Heftbox DIN A4 Aufbewahrungsbox für Hefte & Blöcke | aus extra stabilem 0 7mm PP Kunststoff | flach geliefert faltbar | Schutzbox für Schule Studium & Büro (pink)
- Price
- €6.97
- Rating
- 4.1/5
- Reviews
- 110
- Age
- 12mo ago

itenga Heftbox DIN A4 Aufbewahrungsbox für Hefte & Blöcke mit Motivdruck | aus extra stabilem 0 7mm PP Kunststoff | flach geliefert faltbar | Schulbox für Mädchen & Jungen (magisches Einhorn)
- Price
- €8.12
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 12mo ago

Baagl Heftbox für Schulranzen - Heftmappe A4 für Kinder mit Gummiband und Innenklappen - Sammelmappe Sammelbox mit Gummizug für Jungen (Spaceship)
- Price
- €7.69
- Rating
- 4.6/5
- Reviews
- 711
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
112
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 82%
Open market
17%
- BRUNNEN26%
- Step by Step16%
- HERMA14%
- ergobag12%
- itenga7%
- Baagl6%
- Open — no brand owns it (7 brands, 17%)
Demand
Heftbox search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 8.4×
Search terms
Top Heftbox search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heftbox90K/yr
- heftbox a4 schulranzen97K/yr
- heftmappe a438K/yr
- heftbox a437K/yr
- ergobag heftebox27K/yr
- heftmappe29K/yr
- heftbox schulranzen31K/yr
- heftebox schulranzen din a426K/yr
- heftebox23K/yr
- step by step heftbox24K/yr
Reviews and returns
What reviews say buyers love and hate about Heftbox
We read the reviews and the return reasons for every product selling here.
“Heftbox nach knapp 4 Monaten defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heftbox questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









