Heftbox
FailDemand is soft, at -2.6% this quarter, so Heftbox is a Fail.
- Flapen Score
- 46 / 100Ranks 617 of 1,305 Bürobedarf & Schreibwaren niches · on the category median46
- Market size
- €130K/yr524K searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 40%top-5 click share · 13 brands · 112 sellers
Flapen Score
Heftbox against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Heftbox is stronger. Inside it, weaker.
Market
The Heftbox market on Amazon at a glance
Shoppers on Amazon Germany searched for Heftbox 524K times last year and spent an estimated €130K. The top 5 brands take 77% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 524K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €130K a year.
- Searches, last 12 months
- 524K
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 2.6%
- Market size, estimated
- €130Ka year
- Peak month
- August8.4× the quietest month
- Top search term
- heftbox90K searches a year
02 · Price
A sale here is worth €9.66.
Listings sell for €9.66 on average, from €3.34 to €19.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €9.66 that is €2K to €5K a year per listing.
- Average price
- €9.66under the $15 to $100 sweet spot
- Price range
- €3.34–€19.98
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€5K
- Returns
- 1.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #142 within Mappen, Ordner & Zubehör. It carries 620 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 67%
- Out of stock, average day
- 2.9%
- Average rank
- #142in Mappen, Ordner & Zubehör
- Average rating
- 4.51 starsAmazon Germany average 4.37 stars
- Average reviews
- 620per listing
- Listings tracked
- 36
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Heftbox products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
112
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
40%
Top 20: 82%
Open market
17%
- Brand 126%
- Brand 216%
- Brand 314%
- Brand 412%
- Brand 57%
- Brand 66%
- Open — no brand owns it (7 brands, 17%)
Demand
Heftbox search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 8.4×
Search terms
Top Heftbox search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heftbox90K/yr
- heftbox a4 schulranzen97K/yr
- heftmappe a438K/yr
- heftbox a437K/yr
- ergobag heftebox27K/yr
- heftmappe29K/yr
- heftbox schulranzen31K/yr
- heftebox schulranzen din a426K/yr
- heftebox23K/yr
- step by step heftbox24K/yr
Reviews and returns
What reviews say buyers love and hate about Heftbox
We read the reviews and the return reasons for every product selling here.
“Heftbox nach knapp 4 Monaten defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heftbox questions
Answered from the same tracked data.









