Skip to content

Haushaltsbuch

prices mostly outside the sweet spot ($5.05–$12.62) — Haushaltsbuch doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 966 of 1,305 Bürobedarf & Schreibwaren niches · −7 vs the category median of 46

Market size 27Growth 5Conversion 47Competition 39Returns 91Price range 0Avg price 23Brand share 55Review moat 58Quality gap 47
This niche Category average · 1,305 niches

Is Haushaltsbuch profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Haushaltsbuch is a €115K/yr Amazon Germany market (369K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 39/100.

Haushaltsbuch: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.7% over the last 90 days and 3.8% of searches end in a purchase.

€115K

revenue / yr

Units sold / yr15K
Search volume / yr-39.7%369K
Conversion rate3.8%
Avg price€8.20

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers12 · 58
Top-5 product click share61%
Open market28%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement87%
New entrants (1y)4· 0 succeeded
Avg rating4.5★
Avg reviews1,177

Top Haushaltsbuch products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€11K€23K€34K€46K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

58

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

21%

  • Naumann & Goebel Verlagsgesellschaft mbH30%
  • BIROYAL18%
  • Herlitz9%
  • LEBENSKOMPASS9%
  • Häfft6%
  • SKYDUE6%

Haushaltsbuch demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume369KCVR3.8%Products15Brands12Top 5 Brands72%OOS Rate4.6%Rating4.5★Reviews1,177Avg BSR#24
18K13KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Top Haushaltsbuch search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • haushaltsbuch275K/yr
  • haushaltsbuch zum eintragen58K/yr
  • ausgabenbuch6K/yr
  • ausgabenbuch haushalt8K/yr
  • haushaltsbuch 202623K/yr

What reviews say buyers love and hate about Haushaltsbuch

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Qualität insgesamt25%

Super Qualität

Dokumentenorganisation/Klassifizierung14%

Organisation leicht gemacht

Benutzerfreundlichkeit13%

Es ginge auch handlicher

Design insgesamt10%

Ein sehr schön gestaltetes kleines Buch, hochwertig verarbeitet und auch ein bisschen stylish

beworben Vs Tatsächliches Produkt9%

Sieht aus wie auf den Fotos

What buyers complain about

81% of reviews
Qualität insgesamt18%

Schlechte Qualität

Haltbarkeit14%

Der Verschluss ging leider schnell kaputt

Dokumentenorganisation/Klassifizierung11%

Zu detailliert, man verfasst sich, wenig übersichtlich

Benutzerfreundlichkeit11%

es sieht auch einfach unmöglich aus

bindungsqualität/qualität der bindung7%

Beschreiben ist fast nicht möglich, schlechte Bindung

Haushaltsbuch return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
42%
2beworben Vs Tatsächliches Produkt
9%
3Benutzerfreundlichkeit
5%
4Qualität insgesamt
5%
5Defekt Material/Teile
4%

Common Haushaltsbuch questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Haushaltsbuch 39/100 on Amazon Germany — Skip it. The niche generates €115K/yr across 15 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -39.7% over the last 90 days.
Search demand for Haushaltsbuch on Amazon Germany peaks in Jan–Dec, where the busiest month runs 2.5× the quietest.