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Harry Potter Stifte

Fail

Demand is soft, at -40.9% this quarter, so Harry Potter Stifte is a Fail.

Flapen Score
42
42 / 100
Ranks 846 of 1,305 Bürobedarf & Schreibwaren niches · −4 vs the category median of 46
Market size
€37K/yr91K searches / yr
90-day growth
-40.9%search demand this quarter
Competition
35%top-5 click share · 19 brands · 223 sellers

Flapen Score

Harry Potter Stifte against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Harry Potter Stifte is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Stifte market on Amazon at a glance

Shoppers on Amazon Germany searched for Harry Potter Stifte 91K times last year and spent an estimated €37K. The top 5 brands take 85% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €37K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-40.9%
Conversion, latest week
4.3%
Market size, estimated
€37Ka year
Peak month
November4.9× the quietest month
Top search term
harry potter stifte31K searches a year

02 · Price

A sale here is worth €9.49.

Listings sell for €9.49 on average, from €3.01 to €24.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €9.49 that is €0 to €949 a year per listing.

Average price
€9.49under the $15 to $100 sweet spot
Price range
€3.01–€24.64
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€949
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #428 within Papierprodukte. It carries 2,035 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
96%
Out of stock, average day
4.4%
Average rank
#428in Papierprodukte
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
2,035per listing
Listings tracked
54

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Harry Potter Stifte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

223

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

35%

Top 20: 76%

Open market

12%

  • Brand 146%
  • Brand 221%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (13 brands, 12%)

Demand

Harry Potter Stifte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Harry Potter Stifte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter stifte31K/yr
  • harry potter stift20K/yr
  • harry potter schreibwaren11K/yr
  • harry potter schulsachen9K/yr
  • harry potter kugelschreiber12K/yr
  • harry potter schreibset9K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Stifte

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Haltbarkeit”
0.4%of orders come back
“Was nur genervt hat ist das es 3 Tage beim Zoll lag”
A buyer, on “Haltbarkeit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Harry Potter Stifte questions

Answered from the same tracked data.