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Gutscheinkarte

Fail

Prices span $2.59–$16.62, mostly outside the sweet spot, so Gutscheinkarte is a Fail.

Flapen Score
47
47 / 100
Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 46
Market size
€108K/yr332K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
41%top-5 click share · 23 brands · 25 sellers

Flapen Score

Gutscheinkarte against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Gutscheinkarte is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gutscheinkarte market on Amazon at a glance

Shoppers on Amazon Germany searched for Gutscheinkarte 332K times last year and spent an estimated €108K. The top 5 brands take 66% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 332K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €108K a year.

Searches, last 12 months
332K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
5.3%
Market size, estimated
€108Ka year
Peak month
December2.7× the quietest month
Top search term
gutscheinkarte44K searches a year

02 · Price

A sale here is worth €6.18.

Listings sell for €6.18 on average, from €2.59 to €16.62. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €6.18 that is €2K to €3K a year per listing.

Average price
€6.18under the $15 to $100 sweet spot
Price range
€2.59–€16.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
€2K–€3K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #454 within Papierprodukte. It carries 533 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
95%
Out of stock, average day
6.3%
Average rank
#454in Papierprodukte
Average rating
4.68 starsAmazon Germany average 4.37 stars
Average reviews
533per listing
Listings tracked
37

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Gutscheinkarte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

25

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

41%

Top 20: 82%

Open market

29%

  • Brand 118%
  • Brand 217%
  • Brand 317%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Gutscheinkarte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Holiday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.7×

Search terms

Top Gutscheinkarte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gutscheinkarte44K/yr
  • gutschein karte37K/yr
  • gutscheinkarten zum selbstausfüllen30K/yr
  • gutschein zum selber ausfüllen30K/yr
  • gutscheine zum selber ausfüllen38K/yr
  • gutschein karte geburtstag15K/yr
  • gutschein selbst gestalten21K/yr
  • gutschein karten zum selber ausfüllen17K/yr
  • geburtstagskarte gutschein10K/yr
  • gutscheinkarte geburtstag13K/yr

Reviews and returns

What reviews say buyers love and hate about Gutscheinkarte

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Geschenk Zweck”
0.4%of orders come back
“Schöne Geschenkkarte nicht geeignet unbedingt für Geldgeschenke”
A buyer, on “Geschenk Zweck”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gutscheinkarte questions

Answered from the same tracked data.