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Gummis

Fail

The top 5 products take 100% of clicks, so Gummis is a Fail.

Flapen Score
35
35 / 100
Ranks 1,122 of 1,305 Bürobedarf & Schreibwaren niches · −11 vs the category median of 46
Market size
€386K/yr1.1M searches / yr
90-day growth
-3.7%search demand this quarter
Competition
100%top-5 click share · 5 brands · 12 sellers

Flapen Score

Gummis against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Gummis is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gummis market on Amazon at a glance

Shoppers on Amazon Germany searched for Gummis 1.1M times last year and spent an estimated €386K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €386K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
6.4%
Market size, estimated
€386Ka year
Peak month
July3.0× the quietest month
Top search term
gummiband300K searches a year

02 · Price

A sale here is worth €5.67.

Listings sell for €5.67 on average, from €3.03 to €9.19. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At €5.67 that is €17K to €23K a year per listing.

Average price
€5.67under the $15 to $100 sweet spot
Price range
€3.03–€9.19
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
€17K–€23K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #2 within Klebebänder, Klebstoffe & Befestigungsmittel. It carries 1,295 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#2in Klebebänder, Klebstoffe & Befestigungsmittel
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
1,295per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Gummis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Brand 55%

Demand

Gummis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 3.0×

Search terms

Top Gummis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gummiband300K/yr
  • gummibänder230K/yr
  • gummiband nähen73K/yr
  • gummi84K/yr
  • gummiringe66K/yr
  • gummiband breit45K/yr
  • gummis37K/yr
  • hosengummi31K/yr
  • haushaltsgummis20K/yr
  • gummiringe breit21K/yr

Reviews and returns

What reviews say buyers love and hate about Gummis

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Gesamtgröße”
0.2%of orders come back
“verschiedene Größen”
A buyer, on “Gesamtgröße”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gummis questions

Answered from the same tracked data.