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Goldstift

Fail

Prices span $2.10–$9.37, mostly outside the sweet spot, so Goldstift is a Fail.

Flapen Score
42
42 / 100
Ranks 846 of 1,305 Bürobedarf & Schreibwaren niches · −4 vs the category median of 46
Market size
€128K/yr184K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
55%top-5 click share · 8 brands · 80 sellers

Flapen Score

Goldstift against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Goldstift is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goldstift market on Amazon at a glance

Shoppers on Amazon Germany searched for Goldstift 184K times last year and spent an estimated €128K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €128K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
13.0%
Market size, estimated
€128Ka year
Peak month
December2.7× the quietest month
Top search term
edding gold30K searches a year

02 · Price

A sale here is worth €5.35.

Listings sell for €5.35 on average, from €2.10 to €9.37. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At €5.35 that is €5K to €7K a year per listing.

Average price
€5.35under the $15 to $100 sweet spot
Price range
€2.10–€9.37
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
€5K–€7K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #68 within Schreib- & Korrekturbedarf. It carries 4,999 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
86%
Out of stock, average day
3.4%
Average rank
#68in Schreib- & Korrekturbedarf
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
4,999per listing
Listings tracked
22

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Goldstift products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

80

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

2%

  • Brand 144%
  • Brand 232%
  • Brand 314%
  • Brand 44%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Goldstift search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Goldstift search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • edding gold30K/yr
  • goldstift27K/yr
  • goldener stift14K/yr
  • edding gold wasserfest12K/yr
  • gold stift13K/yr
  • goldstift zum schreiben16K/yr
  • silberstift10K/yr
  • stift gold9K/yr
  • lackstift gold7K/yr
  • goldener edding5K/yr

Reviews and returns

What reviews say buyers love and hate about Goldstift

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Farbe”
27%of negative reviews mention “Schreiberfahrung”
0.5%of orders come back
“Schreiben super dünn”
A buyer, on “Schreiberfahrung”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Goldstift questions

Answered from the same tracked data.