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Glitzerstifte

Fail

Demand is soft, at -27.5% this quarter, so Glitzerstifte is a Fail.

Flapen Score
48
48 / 100
Top 38% of 1,305 Bürobedarf & Schreibwaren niches · +2 vs the category median of 46
Market size
€267K/yr563K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
53%top-5 click share · 19 brands · 145 sellers

Flapen Score

Glitzerstifte against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Glitzerstifte is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glitzerstifte market on Amazon at a glance

Shoppers on Amazon Germany searched for Glitzerstifte 563K times last year and spent an estimated €267K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 563K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €267K a year.

Searches, last 12 months
563K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
5.6%
Market size, estimated
€267Ka year
Peak month
November3.0× the quietest month
Top search term
glitzerstifte316K searches a year

02 · Price

A sale here is worth €8.49.

Listings sell for €8.49 on average, from €2.49 to €16.95. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At €8.49 that is €8K to €11K a year per listing.

Average price
€8.49under the $15 to $100 sweet spot
Price range
€2.49–€16.95
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
€8K–€11K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #40 within Schreib- & Korrekturbedarf. It carries 2,933 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#40in Schreib- & Korrekturbedarf
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
2,933per listing
Listings tracked
22

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Glitzerstifte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

145

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

36%

  • Brand 117%
  • Brand 214%
  • Brand 312%
  • Brand 410%
  • Brand 55%
  • Brand 65%

Demand

Glitzerstifte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Glitzerstifte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glitzerstifte316K/yr
  • glitzer stifte46K/yr
  • glitzerstifte kinder ab 619K/yr
  • glitzerstifte kinder ab 421K/yr
  • glitzer filzstifte18K/yr
  • glitzerstift15K/yr
  • glitzerstifte kinder15K/yr
  • stifte glitzer12K/yr
  • filzstifte glitzer10K/yr
  • glitter pens11K/yr

Reviews and returns

What reviews say buyers love and hate about Glitzerstifte

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Farbe”
21%of negative reviews mention “Farbe”
0.5%of orders come back
“Keine Farbe”
A buyer, on “Farbe”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Glitzerstifte questions

Answered from the same tracked data.