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Glanzpapier

Fail

Prices span $2.17–$13.35, mostly outside the sweet spot, so Glanzpapier is a Fail.

Flapen Score
39
39 / 100
Ranks 966 of 1,305 Bürobedarf & Schreibwaren niches · −7 vs the category median of 46
Market size
€35K/yr50K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
73%top-5 click share · 9 brands · 66 sellers

Flapen Score

Glanzpapier against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Glanzpapier is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glanzpapier market on Amazon at a glance

Shoppers on Amazon Germany searched for Glanzpapier 50K times last year and spent an estimated €35K. The top 5 brands take 91% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
8.8%
Market size, estimated
€35Ka year
Top search term
fotopapier laserdrucker13K searches a year

02 · Price

A sale here is worth €8.06.

Listings sell for €8.06 on average, from €2.17 to €13.35. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €8.06 that is €2K to €4K a year per listing.

Average price
€8.06under the $15 to $100 sweet spot
Price range
€2.17–€13.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Papierprodukte. It carries 771 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
87%
Out of stock, average day
0.0%
Average rank
#66in Papierprodukte
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
771per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Glanzpapier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

66

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

6%

  • Brand 155%
  • Brand 222%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Glanzpapier search demand

Weekly searches over the year. Pick a range.

900700Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Glanzpapier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fotopapier laserdrucker13K/yr
  • fotopapier a4 laserdrucker9K/yr
  • glanzpapier10K/yr
  • fotopapier für laserdrucker6K/yr
  • fotopapier laserdrucker a44K/yr
  • glanzpapier zum basteln4K/yr
  • glanzpapier a42K/yr

Reviews and returns

What reviews say buyers love and hate about Glanzpapier

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Papierqualität”
23%of negative reviews mention “Druckqualität”
1.0%of orders come back
“Schade, mit dem Fotopapier in A3 für unseren Epson-Fotodrucker waren wir extrem zufrieden”
A buyer, on “Druckqualität”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Glanzpapier questions

Answered from the same tracked data.