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Geschenkpapier Weihnachten

Fail

Demand is soft, at -17.9% this quarter, so Geschenkpapier Weihnachten is a Fail.

Flapen Score
46
46 / 100
Ranks 617 of 1,305 Bürobedarf & Schreibwaren niches · on the category median
Market size
€166K/yr1.1M searches / yr
90-day growth
-17.9%search demand this quarter
Competition
47%top-5 click share · 24 brands · 27 sellers

Flapen Score

Geschenkpapier Weihnachten against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Geschenkpapier Weihnachten is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Geschenkpapier Weihnachten market on Amazon at a glance

Shoppers on Amazon Germany searched for Geschenkpapier Weihnachten 1.1M times last year and spent an estimated €166K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €166K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
1.6%
Market size, estimated
€166Ka year
Peak month
December668.7× the quietest month
Top search term
geschenkpapier weihnachten638K searches a year

02 · Price

A sale here is worth €9.92.

Listings sell for €9.92 on average, from €4.41 to €16.98. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At €9.92 that is €5K to €7K a year per listing.

Average price
€9.92under the $15 to $100 sweet spot
Price range
€4.41–€16.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
€5K–€7K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 35.8% of listings are out of stock. The average listing ranks #628 within Umschläge & Versandzubehör. It carries 322 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
35.8%
Average rank
#628in Umschläge & Versandzubehör
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
322per listing
Listings tracked
28

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Geschenkpapier Weihnachten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

27

Top-5 brand share

56%

Top 20: 96%

Top-5 click share

47%

Top 20: 90%

Open market

38%

  • Brand 114%
  • Brand 213%
  • Brand 311%
  • Brand 411%
  • Brand 57%
  • Brand 67%

Demand

Geschenkpapier Weihnachten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 668.7×

Search terms

Top Geschenkpapier Weihnachten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • geschenkpapier weihnachten638K/yr
  • weihnachtsgeschenkpapier89K/yr
  • weihnachtspapier69K/yr
  • geschenkpapier weihnachten rolle22K/yr
  • weihnachts geschenkpapier34K/yr
  • weihnachten geschenkpapier13K/yr
  • geschenkpapier weihnachten edel13K/yr
  • christmas wrapping paper17K/yr
  • geschenkpapier weihnachten kinder57K/yr
  • weihnachtspapier rolle29K/yr

Reviews and returns

What reviews say buyers love and hate about Geschenkpapier Weihnachten

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Dicke”
0.5%of orders come back
“Leider etwas dünn dass man die Geschenke durchsieht”
A buyer, on “Dicke”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Geschenkpapier Weihnachten questions

Answered from the same tracked data.