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Geschenkpapier

Maybe

An estimated 0.7% of orders come back. But prices span $4.95–$15.97, mostly outside the sweet spot, so Geschenkpapier is a Maybe.

Flapen Score
61
61 / 100
Top 3% of 1,305 Bürobedarf & Schreibwaren niches · +15 vs the category median of 46
Market size
€984K/yr2.7M searches / yr
90-day growth
-6.9%search demand this quarter
Competition
25%top-5 click share · 39 brands · 56 sellers

Flapen Score

Geschenkpapier against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Geschenkpapier is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Geschenkpapier market on Amazon at a glance

Shoppers on Amazon Germany searched for Geschenkpapier 2.7M times last year and spent an estimated €984K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €984K a year.

Searches, last 12 months
2.7M
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
3.9%
Market size, estimated
€984Ka year
Peak month
December3.0× the quietest month
Top search term
geschenkpapier1.2M searches a year

02 · Price

A sale here is worth €9.53.

Listings sell for €9.53 on average, from €4.95 to €15.97. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At €9.53 that is €10K to €12K a year per listing.

Average price
€9.53under the $15 to $100 sweet spot
Price range
€4.95–€15.97
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
1,000–1,250
Revenue per listing a year
€10K–€12K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #102 within Umschläge & Versandzubehör. It carries 447 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
13.5%
Average rank
#102in Umschläge & Versandzubehör
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
447per listing
Listings tracked
63

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Geschenkpapier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

56

Top-5 brand share

53%

Top 20: 87%

Top-5 click share

25%

Top 20: 63%

Open market

43%

  • Brand 116%
  • Brand 215%
  • Brand 313%
  • Brand 45%
  • Brand 55%
  • Brand 63%

Demand

Geschenkpapier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Geschenkpapier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • geschenkpapier1.2M/yr
  • geschenkpapier geburtstag247K/yr
  • geschenkpapier kinder176K/yr
  • geschenkpapier rolle82K/yr
  • wrapping paper45K/yr
  • geschenkpapier kinder geburtstag25K/yr
  • geschenk papier27K/yr
  • kinder geschenkpapier19K/yr
  • geschenkpapier set25K/yr
  • geschenkpapier männer17K/yr

Reviews and returns

What reviews say buyers love and hate about Geschenkpapier

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
15%of negative reviews mention “Gesamtgröße”
0.7%of orders come back
“Kommt klein gefaltet an”
A buyer, on “Gesamtgröße”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Geschenkpapier questions

Answered from the same tracked data.