Is Geschenkanhänger Weihnachten profitable to sell on Amazon Germany?

Flapen scores Geschenkanhänger Weihnachten 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €112K a year across 29 tracked products. 0 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -7.0% in the last 90 days.

How competitive is the Geschenkanhänger Weihnachten niche on Amazon Germany?

20 brands and 28 sellers compete in Geschenkanhänger Weihnachten on Amazon Germany. The top 5 Geschenkanhänger Weihnachten products take 50% of clicks, and the top 5 brands take 62%.

What do buyers complain about in Geschenkanhänger Weihnachten?

Geschenkanhänger Weihnachten buyers on Amazon Germany complain most about beworben Vs Tatsächliches Produkt, Einfache Reinigung, and Qualität insgesamt. An estimated 0.7% of orders come back.

When does demand for Geschenkanhänger Weihnachten peak?

Search demand for Geschenkanhänger Weihnachten on Amazon Germany peaks in Nov–Dec, and the busiest month runs 113.5× the quietest.

What does it cost to enter the Geschenkanhänger Weihnachten niche?

Geschenkanhänger Weihnachten sells for €4.75 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.01 to €7.82. The average product has 621 reviews, the count a new listing must catch up to.

Geschenkanhänger Weihnachten

Fail

Prices span $2.01–$7.82, mostly outside the sweet spot, so Geschenkanhänger Weihnachten is a Fail.

Filters No Dominant Brand Low Review Barrier

Flapen Score: 45
45 / 100Ranks 687 of 1,305 Bürobedarf & Schreibwaren niches · −1 vs the category median of 46
Market size: €112K/yr435K searches / yr
90-day growth: -7.0%search demand this quarter
Competition: 50%top-5 click share · 20 brands · 28 sellers

Flapen Score

Geschenkanhänger Weihnachten against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Geschenkanhänger Weihnachten is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Geschenkanhänger Weihnachten market on Amazon at a glance

Shoppers on Amazon Germany searched for Geschenkanhänger Weihnachten 435K times last year and spent an estimated €112K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 435K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €112K a year.

Searches, last 12 months: 435K
Growth, 90 days vs prior 90: -7.0%
Conversion, latest week: 5.4%
Market size, estimated: €112Ka year
Peak month: December113.5× the quietest month
Top search term: geschenkanhänger95K searches a year

02 · Price

A sale here is worth €4.75.

Listings sell for €4.75 on average, from €2.01 to €7.82. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At €4.75 that is €1K to €2K a year per listing.

Average price: €4.75under the $15 to $100 sweet spot
Price range: €2.01–€7.82
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 25K–30K
Units per listing a year: 250–500
Revenue per listing a year: €1K–€2K
Returns: 0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.5% of listings are out of stock. The average listing ranks #48 within Etiketten, Register & Stempel. It carries 621 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings: 76%
Prime listings: 100%
Out of stock, average day: 32.5%
Average rank: #48in Etiketten, Register & Stempel
Average rating: 4.67 starsAmazon Germany average 4.37 stars
Average reviews: 621per listing
Listings tracked: 29

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 4
Successful launches: 0Amazon's first-year sales bar
Average brand age: 25 months

Products

Top Geschenkanhänger Weihnachten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

33%

Brand 117%
Brand 215%
Brand 312%
Brand 411%
Brand 57%
Brand 65%

Demand

Geschenkanhänger Weihnachten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 113.5×

Search terms

Top Geschenkanhänger Weihnachten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

geschenkanhänger95K/yr -2.6%4.3% conv.
geschenk anhänger13K/yr +10.2%5.4% conv.
weihnachtsanhänger68K/yr -39.3%0.0% conv.
geschenke anhänger5K/yr -28.9%2.5% conv.
geschenkanhänger weihnachten154K/yr -51.6%0.6% conv.
anhänger weihnachten31K/yr -45.6%0.0% conv.
weihnachten anhänger6K/yr +9.1%0.0% conv.
weihnachts anhänger6K/yr +40.5%1.9% conv.
weihnachten geschenkanhänger6K/yr +27.6%0.0% conv.
frohe weihnachten anhänger13K/yr +0.0%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Geschenkanhänger Weihnachten

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”

33%of negative reviews mention “beworben Vs Tatsächliches Produkt”

0.7%of orders come back

“Achtung Beschreibung falsch”

A buyer, on “beworben Vs Tatsächliches Produkt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Geschenkanhänger Weihnachten questions

Answered from the same tracked data.

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