Is Geschenkanhänger profitable to sell on Amazon Germany?

Flapen scores Geschenkanhänger 49 out of 100 on Amazon Germany, a Fail. Shoppers spend €55K a year across 43 tracked products. 1 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew +6.3% in the last 90 days.

How competitive is the Geschenkanhänger niche on Amazon Germany?

29 brands and 32 sellers compete in Geschenkanhänger on Amazon Germany. The top 5 Geschenkanhänger products take 43% of clicks, and the top 5 brands take 57%.

What do buyers complain about in Geschenkanhänger?

Geschenkanhänger buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, and beworben Vs Tatsächliches Produkt. An estimated 0.8% of orders come back.

When does demand for Geschenkanhänger peak?

Search demand for Geschenkanhänger on Amazon Germany peaks in Nov–Dec, and the busiest month runs 3.8× the quietest.

What does it cost to enter the Geschenkanhänger niche?

Geschenkanhänger sells for €5.30 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.34 to €12.47. The average product has 585 reviews, the count a new listing must catch up to.

Geschenkanhänger

Fail

Prices span $3.34–$12.47, mostly outside the sweet spot, so Geschenkanhänger is a Fail.

Filters No Dominant Brand

Flapen Score: 49
49 / 100Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46
Market size: €55K/yr130K searches / yr
90-day growth: +6.3%search demand this quarter
Competition: 43%top-5 click share · 29 brands · 32 sellers

Flapen Score

Geschenkanhänger against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Geschenkanhänger is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Geschenkanhänger market on Amazon at a glance

Shoppers on Amazon Germany searched for Geschenkanhänger 130K times last year and spent an estimated €55K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €55K a year.

Searches, last 12 months: 130K
Growth, 90 days vs prior 90: +6.3%
Conversion, latest week: 8.0%
Market size, estimated: €55Ka year
Peak month: December3.8× the quietest month
Top search term: geschenkanhänger zum beschriften42K searches a year

02 · Price

A sale here is worth €5.30.

Listings sell for €5.30 on average, from €3.34 to €12.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €5.30 that is €530 to €1K a year per listing.

Average price: €5.30under the $15 to $100 sweet spot
Price range: €3.34–€12.47
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 100–250
Revenue per listing a year: €530–€1K
Returns: 0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #48 within Etiketten, Register & Stempel. It carries 585 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 100%
Out of stock, average day: 7.8%
Average rank: #48in Etiketten, Register & Stempel
Average rating: 4.68 starsAmazon Germany average 4.37 stars
Average reviews: 585per listing
Listings tracked: 43

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 6
Successful launches: 1Amazon's first-year sales bar
Average brand age: 28 months

Products

Top Geschenkanhänger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

Top-5 brand share

57%

Top 20: 94%

Top-5 click share

43%

Top 20: 79%

Open market

36%

Brand 114%
Brand 212%
Brand 312%
Brand 410%
Brand 59%
Brand 67%

Demand

Geschenkanhänger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Geschenkanhänger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

geschenkanhänger zum beschriften42K/yr +11.9%6.2% conv.
kärtchen zum beschriften17K/yr +23.6%4.2% conv.
anhänger zum beschriften8K/yr +14.4%2.5% conv.
geschenkanhänger kraftpapier15K/yr -26.0%6.2% conv.
kraftpapier anhänger8K/yr +16.9%4.1% conv.
kleine kärtchen zum beschriften7K/yr +31.9%4.0% conv.
anhänger papier6K/yr -1.1%5.5% conv.
anhänger geschenk7K/yr +20.4%4.5% conv.
etiketten anhänger7K/yr -23.8%3.9% conv.
papieranhänger zum beschriften5K/yr +44.3%3.3% conv.

Reviews and returns

What reviews say buyers love and hate about Geschenkanhänger

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”

24%of negative reviews mention “Gesamtgröße”

0.8%of orders come back

“doch dezent klein”

A buyer, on “Gesamtgröße”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Geschenkanhänger questions

Answered from the same tracked data.

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