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Gel Kugelschreiber

Fail

The top 5 brands take 100% of clicks, so Gel Kugelschreiber is a Fail.

Flapen Score
40
40 / 100
Ranks 928 of 1,305 Bürobedarf & Schreibwaren niches · −6 vs the category median of 46
Market size
€162K/yr287K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
50%top-5 click share · 4 brands · 93 sellers

Flapen Score

Gel Kugelschreiber against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Gel Kugelschreiber is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gel Kugelschreiber market on Amazon at a glance

Shoppers on Amazon Germany searched for Gel Kugelschreiber 287K times last year and spent an estimated €162K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €162K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
5.4%
Market size, estimated
€162Ka year
Peak month
November1.6× the quietest month
Top search term
pentel46K searches a year

02 · Price

A sale here is worth €10.41.

Listings sell for €10.41 on average, from €1.60 to €34.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €10.41 that is €3K to €5K a year per listing.

Average price
€10.41under the $15 to $100 sweet spot
Price range
€1.60–€34.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #141 within Schreib- & Korrekturbedarf. It carries 5,376 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#141in Schreib- & Korrekturbedarf
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
5,376per listing
Listings tracked
31

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Gel Kugelschreiber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

93

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 87%

Open market

0%

  • Brand 164%
  • Brand 230%
  • Brand 33%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Gel Kugelschreiber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Gel Kugelschreiber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pentel46K/yr
  • pentel energel39K/yr
  • pentel energel 0 740K/yr
  • pilot g2 0726K/yr
  • pilot g231K/yr
  • energel liquid gel ink 0 723K/yr
  • energel11K/yr
  • gelschreiber blau10K/yr
  • gelschreiber schwarz10K/yr
  • pilot gelschreiber9K/yr

Reviews and returns

What reviews say buyers love and hate about Gel Kugelschreiber

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Schreiberfahrung”
14%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.3%of orders come back
“Nicht die billigsten”
A buyer, on “Preis-Leistungs-Verhältnis”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Gel Kugelschreiber questions

Answered from the same tracked data.