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Geburtstagskarte

Geburtstagskarte shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 8% of 1,305 Bürobedarf & Schreibwaren niches · +11 vs the category median of 46

Market size 70Growth 20Conversion 51Competition 87Returns 98Price range 5Avg price 18Brand share 78Review moat 83Quality gap 22
This niche Category average · 1,305 niches

Is Geburtstagskarte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Geburtstagskarte is a €734K/yr Amazon Germany market (2.8M searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 57/100.

Geburtstagskarte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.3% over the last 90 days and 4.1% of searches end in a purchase.

€734K

revenue / yr

Units sold / yr150K
Search volume / yr-9.3%2.8M
Conversion rate4.1%
Avg price€6.47

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers37 · 47
Top-5 product click share28%
Open market43%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 71 products

Sponsored placement94%
New entrants (1y)19· 4 succeeded
Avg rating4.7★
Avg reviews337

Top Geburtstagskarte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

€0€22K€44K€66K€88K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

47

Top-5 brand share

57%

Top 20: 88%

Top-5 click share

28%

Top 20: 61%

Open market

39%

  • Edition Seidel20%
  • the lazy panda card company17%
  • WBdesignz11%
  • beriluDesign5%
  • FITMITE5%
  • MOWETOO4%

Geburtstagskarte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.8MCVR4.1%Products71Brands37Top 5 Brands57%OOS Rate3.5%Rating4.7★Reviews337Avg BSR#401
60K40KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Geburtstagskarte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • geburtstagskarte1.2M/yr
  • geburtstagskarte frau368K/yr
  • geburtstagskarte mann253K/yr
  • geburtstagskarte lustig122K/yr
  • geburtstagskarten135K/yr
  • karte geburtstag89K/yr
  • pop up karte geburtstag75K/yr
  • lustige geburtstagskarte61K/yr
  • happy birthday karte43K/yr
  • birthday card42K/yr

What reviews say buyers love and hate about Geburtstagskarte

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Qualität insgesamt33%

Super Produkt

Preis-Leistungs-Verhältnis11%

worth every cent

Design insgesamt9%

Das Design ist modern

beworben Vs Tatsächliches Produkt8%

Wie auf den Fotos

Spaß/Unterhaltungserlebnis7%

Mega lustig

What buyers complain about

68% of reviews
Preis-Leistungs-Verhältnis17%

unverschämt teuer

Funktionalität insgesamt10%

Funktioniert nicht

Qualität insgesamt10%

Sehr schlechte Qualität

Gesamtgröße8%

kleiner als erwartet

Geschenk Zweck5%

Soll ein Geschenk sein

Geburtstagskarte return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
27%
2Gesamtgröße
17%
3Defekt Material/Teile
8%
4Qualität insgesamt
8%
5Audioqualität
6%

Common Geburtstagskarte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Geburtstagskarte 57/100 on Amazon Germany — Worth a look. The niche generates €734K/yr across 71 tracked products. 4 of 19 products launched in the last 360 days are still selling. Search demand moved -9.3% over the last 90 days.
Search demand for Geburtstagskarte on Amazon Germany is steady year-round — the busiest month runs 1.6× the quietest.