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Geburtstagskalender

prices mostly outside the sweet spot ($3.35–$14.03) — Geburtstagskalender doesn't clear our bar today.

Flapen Score

47
Skip it

Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 46

Market size 29Growth 1Conversion 41Competition 74Returns 96Price range 0Avg price 22Brand share 75Review moat 88Quality gap 52
This niche Category average · 1,305 niches

Is Geburtstagskalender profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Geburtstagskalender is a €130K/yr Amazon Germany market (485K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 47/100.

Geburtstagskalender: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -48.8% over the last 90 days and 3.3% of searches end in a purchase.

€130K

revenue / yr

Units sold / yr20K
Search volume / yr-48.8%485K
Conversion rate3.3%
Avg price€8.09

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers20 · 53
Top-5 product click share41%
Open market40%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement85%
New entrants (1y)8· 0 succeeded
Avg rating4.4★
Avg reviews236

Top Geburtstagskalender products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

€0€5K€10K€16K€21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

53

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

34%

  • Häfft16%
  • MAVANTO15%
  • E&G Klasse13%
  • younikat9%
  • TOBJA7%
  • BIROYAL6%

Geburtstagskalender demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume485KCVR3.3%Products33Brands20Top 5 Brands60%OOS Rate5.1%Rating4.4★Reviews236Avg BSR#160
25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.6×

Top Geburtstagskalender search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • geburtstagskalender277K/yr
  • geburtstagskalender jahresunabhängig107K/yr
  • geburtstagskalender immerwährend42K/yr
  • immerwährender geburtstagskalender21K/yr
  • immerwährender kalender18K/yr
  • geburtstagskalender wand9K/yr
  • kalender ohne jahr7K/yr
  • geburtstagskalender klein6K/yr

What reviews say buyers love and hate about Geburtstagskalender

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Design insgesamt19%

Schönes Design

beworben Vs Tatsächliches Produkt14%

Produkt so wie beschrieben alles okay gerne wieder

Gesamtgröße14%

Passt

Qualität insgesamt14%

Nice gemacht

Benutzerfreundlichkeit9%

Es ist sehr handlich

What buyers complain about

76% of reviews
Gesamtgröße38%

Es passt also nicht

Qualität insgesamt7%

Müll

Montage7%

Für die Befestigung am „Geburtstagsbrett“ sind sie ungeeignet, da zu klein.

Montage/Installation5%

es dauert sehr lange bis man es zusammen gebastelt hat.

Holzqualität5%

Nur die Holzteile gehen schwer zum eindrehen der ringen

Geburtstagskalender return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
68%
2Papierqualität
6%
3Qualität insgesamt
4%
4Schreiberfahrung
3%
5Dünn
3%

Common Geburtstagskalender questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Geburtstagskalender 47/100 on Amazon Germany — Skip it. The niche generates €130K/yr across 33 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -48.8% over the last 90 days.
Search demand for Geburtstagskalender on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 3.6× the quietest.