Skip to content

Füllmaterial

Fail

Prices span $3.15–$16.71, mostly outside the sweet spot, so Füllmaterial is a Fail.

Flapen Score
47
47 / 100
Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 46
Market size
€119K/yr347K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
53%top-5 click share · 18 brands · 22 sellers

Flapen Score

Füllmaterial against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Füllmaterial is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Füllmaterial market on Amazon at a glance

Shoppers on Amazon Germany searched for Füllmaterial 347K times last year and spent an estimated €119K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €119K a year.

Searches, last 12 months
347K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
4.8%
Market size, estimated
€119Ka year
Peak month
December2.6× the quietest month
Top search term
füllmaterial geschenk146K searches a year

02 · Price

A sale here is worth €7.15.

Listings sell for €7.15 on average, from €3.15 to €16.71. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €7.15 that is €2K to €4K a year per listing.

Average price
€7.15under the $15 to $100 sweet spot
Price range
€3.15–€16.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #49 within Umschläge & Versandzubehör. It carries 296 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
88%
Out of stock, average day
6.1%
Average rank
#49in Umschläge & Versandzubehör
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
296per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Füllmaterial products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

€0€12K€24K€36K€48K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

22

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 93%

Open market

26%

  • Mamiddle35%
  • HXJDAM17%
  • HMJIA9%
  • Doubleyou Geovlies & Baustoffe5%
  • TASHELLS5%
  • Yotei Spirit4%

Demand

Füllmaterial search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Füllmaterial search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • füllmaterial geschenk146K/yr
  • füllmaterial85K/yr
  • verpackungsmaterial füllmaterial20K/yr
  • füllmaterial geschenkbox15K/yr
  • geschenk füllmaterial10K/yr
  • geschreddertes papier für geschenkbox9K/yr
  • füllpapier5K/yr
  • paket füllmaterial6K/yr
  • papierschnipsel füllmaterial5K/yr
  • geschenkkorb füllmaterial4K/yr

Reviews and returns

What reviews say buyers love and hate about Füllmaterial

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Geruch”
0.7%of orders come back
“fester und zerfallen und stinkt unglaublich muffig”
A buyer, on “Geruch”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Füllmaterial questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data