How competitive is the Füllmaterial niche on Amazon Germany?

18 brands and 22 sellers compete in Füllmaterial on Amazon Germany. The top 5 Füllmaterial products take 53% of clicks and its top 5 brands hold 71% of demand.

What do buyers complain about in Füllmaterial?

Füllmaterial buyers on Amazon Germany complain most about Geruch, Dicke, Gesamtgröße, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Füllmaterial niche?

Füllmaterial sells for €7.15 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €3.15–€16.71. The average incumbent carries 296 reviews — the moat a new listing must climb.

Füllmaterial

prices mostly outside the sweet spot ($3.15–$16.71) — Füllmaterial doesn't clear our bar today.

Flapen Score

Skip it

Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 46

This niche Category average · 1,305 niches

Is Füllmaterial profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Füllmaterial is a €119K/yr Amazon Germany market (347K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Füllmaterial: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.9% over the last 90 days and 4.8% of searches end in a purchase.

€119K

revenue / yr

Units sold / yr20K

Search volume / yr-1.9%347K

Conversion rate4.8%

Avg price€7.15

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers18 · 22

Top-5 product click share53%

Open market29%

Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Top Füllmaterial products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

100g Raffia Füllmaterial Geschenk Hamper Shred Geschreddertes Papier Geschenk Füllung für Party Hamper Füllung und Geschenkverpackung für Geschenkbox Dekorations (Rosa)

Price: €4.43
Rating: 4.6/5
Reviews: 480
Age: 3y ago

HXJDAM 150g Füllmaterial Geschenk Geschreddertes Papier Für füllmaterial Geschenkbox Füllmaterial Für Pakete Festival Geschenk Dekoration. (Champagner)

Price: €5.69
Rating: 4.4/5
Reviews: 543
Age: 2y ago

HMJIA Füllmaterial Geschenk 200g Geschreddertes Papier Für füllmaterial Geschenkbox für Party Verpackungsmaterial Füllmaterial für Geschenkbox Dekorations (Rosa)

Price: €5.95
Rating: 4.5/5
Reviews: 232
Age: 1y ago

1 Kilogramm (Kg) Holzwolle | Natur | Erdbeerholzwolle | In Deutschland hergestellt | Ideal als Füllmaterial oder zur Dekoration | Unbehandelt

Price: €10.04
Rating: 4.8/5
Reviews: 408
Age: 5y ago

200g Raffiabast Füllmaterial Geschenk Füllmaterial Für Pakete Geschreddertes Papier Für Geschenkbox Festival Geschenk Dekoration Verpackung -Schwarz

Price: €6.25
Rating: 4.7/5
Reviews: 280
Age: 2y ago

Newest

by launch date

Nasxkji 250g Füllmaterial Geschenk Hellchampagner Verpackungsmaterial Füllmaterial Raffia Deko Stroh für Geburtstag Jahrestag Abschlussfeier Neujahr Geschenk DIY Dekorations

Price: €6.08
Rating: 4.5/5
Reviews: 26
Age: 8mo ago

Füllwatte für Kissen; Flauschiges Polyester Füllmaterial Stopfmaterial; Kissenfüllung Stofftier- & Bastelwatte; Öko-Tex Zertifiziert (0 25 Kg.)

Price: €6.99
Rating: 4.5/5
Reviews: 479
Age: 1y ago

jwtyu 500g Füllmaterial Geschenk Pfirsichrosa Füllmaterial Geschenkbox Geschreddertes Papier Bietet Guten Schutz und Dekoration für Geschenke

Price: €9.03
Rating: 4.8/5
Reviews: 63
Age: 1y ago

EVE Textile Füllwatte 1 kg Weiche Watte & Füllmaterial Oeko-Tex 100 Zertifiziert für Kissen Kuscheltiere Hochbausch Bastelwatte Stopfwolle & Kissenfüllung Ideal als Füllmaterial Kissen & Wolkendecke

Price: €11.59
Rating: 4.7/5
Reviews: 664
Age: 1y ago

TXXATX 270g Füllmaterial Geschenk Geschreddertes Papier Weiß Hamper Shred Raffia Verpackungsmaterial Füllmaterial Schwarz Geschenk Füllung für DIY Dekorations Pakete Geschenkbox Präsentkorb

Price: €7.42
Rating: 4.5/5
Reviews: 161
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

26%

Mamiddle35%
HXJDAM17%
HMJIA9%
Doubleyou Geovlies & Baustoffe5%
TASHELLS5%
Yotei Spirit4%

Füllmaterial demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume347KCVR4.8%Products25Brands18Top 5 Brands71%OOS Rate6.1%Rating4.5★Reviews296Avg BSR#49

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Top Füllmaterial search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

füllmaterial geschenk146K/yr +23.5%3.6% conv.
füllmaterial85K/yr -24.9%1.3% conv.
verpackungsmaterial füllmaterial20K/yr -33.9%0.5% conv.
füllmaterial geschenkbox15K/yr +22.0%3.4% conv.
geschenk füllmaterial10K/yr -1.7%4.0% conv.
geschreddertes papier für geschenkbox9K/yr -23.0%4.6% conv.
füllpapier5K/yr -4.2%1.1% conv.
paket füllmaterial6K/yr -13.2%1.2% conv.
papierschnipsel füllmaterial5K/yr +29.9%2.9% conv.
geschenkkorb füllmaterial4K/yr +22.1%4.3% conv.

What reviews say buyers love and hate about Füllmaterial

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Qualität insgesamt27%

“Super Qualität”

beworben Vs Tatsächliches Produkt16%

“Tut, was es soll”

Materialqualität9%

“Super Material”

Weiches Gefühl7%

“Super Soft und ergiebig”

Preis-Leistungs-Verhältnis7%

“Preis/Leistung super”

What buyers complain about

79% of reviews

Geruch17%

“fester und zerfallen und stinkt unglaublich muffig”

Dicke13%

“ist dünn”

Gesamtgröße12%

“Große Tüte”

Preis-Leistungs-Verhältnis10%

“Ich war erst skeptisch, dachte bissl teuer für das bisschen Zeug”

Hartes Gefühl8%

“Anfangs etwas rau und hart (da es eng in Stoff & Plastik verpackt ankommt)”

Füllmaterial return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

27%

2Farbe

23%

3beworben Vs Tatsächliches Produkt

10%

4Materialqualität

5Qualität insgesamt

Common Füllmaterial questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Füllmaterial 47/100 on Amazon Germany — Skip it. The niche generates €119K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -1.9% over the last 90 days.

Search demand for Füllmaterial on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.6× the quietest.

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