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Füllfederhalter & Kugelschreiber

weak search conversion (0.2%) — Füllfederhalter & Kugelschreiber doesn't clear our bar today.

Flapen Score

49
Skip it

Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46

Market size 5Growth 25Conversion 3Competition 95Returns 97Price range 62Avg price 37Brand share 96Review moat 25Quality gap 40
This niche Category average · 1,305 niches

Is Füllfederhalter & Kugelschreiber profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Füllfederhalter & Kugelschreiber is a €18K/yr Amazon Germany market (726K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 49/100.

Füllfederhalter & Kugelschreiber: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.1% over the last 90 days and 0.2% of searches end in a purchase.

€18K

revenue / yr

Units sold / yr4K
Search volume / yr-0.1%726K
Conversion rate0.2%
Avg price€10.48

Who owns the niche?

The top 5 brands hold 35% of demand, so 65% of the market is open.

65%

open market share

Brands · sellers71 · 289
Top-5 product click share18%
Open market65%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 125 products

Sponsored placement82%
New entrants (1y)19· 3 succeeded
Avg rating4.5★
Avg reviews4,674

Top Füllfederhalter & Kugelschreiber products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

€0€365€731€1K€1K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

71 falling

Sellers

289

Top-5 brand share

35%

Top 20: 73%

Top-5 click share

18%

Top 20: 44%

Open market

60%

  • STABILO9%
  • Four Candies8%
  • SKYDUE7%
  • Schneider5%
  • UIXJODO5%
  • Faber-Castell5%

Füllfederhalter & Kugelschreiber demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume726KCVR0.2%Products125Brands71Top 5 Brands35%OOS Rate7.2%Rating4.5★Reviews4,674Avg BSR#133
60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 5.8×

Top Füllfederhalter & Kugelschreiber search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schreibwaren325K/yr
  • back to school141K/yr
  • stationary48K/yr
  • schulsachen mädchen27K/yr
  • stationery27K/yr
  • schul sachen19K/yr
  • schulzeug18K/yr
  • coole schulsachen13K/yr
  • schreibwaren aesthetic12K/yr
  • schulutensilien11K/yr

What reviews say buyers love and hate about Füllfederhalter & Kugelschreiber

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Qualität insgesamt15%

Super Produkte

Farbe14%

Schöne Pastelfarben

Schreiberfahrung11%

Bestes Schreibgefühl

Preis-Leistungs-Verhältnis8%

Guter günstiger Rucksack

Benutzerfreundlichkeit6%

Funktioniert super leichte Handhabung

What buyers complain about

56% of reviews
Haltbarkeit11%

Fällt auseinander

Qualität insgesamt10%

Ganz schlechte Qualität

Schreiberfahrung7%

Mine schreibt kratzend

Haftung/Klebrigkeit6%

Sie wellen sich auch nicht wie Papier Sticker

Farbe6%

Farbangaben falsch

Füllfederhalter & Kugelschreiber return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
35%
2Farbe
9%
3Qualität insgesamt
7%
4Funktionalität insgesamt
6%
5Defekt Material/Teile
4%

Common Füllfederhalter & Kugelschreiber questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Füllfederhalter & Kugelschreiber 49/100 on Amazon Germany — Skip it. The niche generates €18K/yr across 125 tracked products. 3 of 19 products launched in the last 360 days are still selling. Search demand moved -0.1% over the last 90 days.
Search demand for Füllfederhalter & Kugelschreiber on Amazon Germany peaks in Jul–Aug–Sep, where the busiest month runs 5.8× the quietest.