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Füllfederhalter & Kugelschreiber

Fail

Buyers convert on only 0.2% of searches, so Füllfederhalter & Kugelschreiber is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46
Market size
€18K/yr726K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
18%top-5 click share · 71 brands · 289 sellers

Flapen Score

Füllfederhalter & Kugelschreiber against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Füllfederhalter & Kugelschreiber is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Füllfederhalter & Kugelschreiber market on Amazon at a glance

Shoppers on Amazon Germany searched for Füllfederhalter & Kugelschreiber 726K times last year and spent an estimated €18K. The top 5 brands take 35% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 726K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €18K a year.

Searches, last 12 months
726K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
0.2%
Market size, estimated
€18Ka year
Peak month
August5.8× the quietest month
Top search term
schreibwaren325K searches a year

02 · Price

A sale here is worth €10.48.

Listings sell for €10.48 on average, from €0.45 to €137.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €10.48 that is €0 to €1K a year per listing.

Average price
€10.48under the $15 to $100 sweet spot
Price range
€0.45–€137.74
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #133 within Papierprodukte. It carries 4,674 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
93%
Out of stock, average day
7.2%
Average rank
#133in Papierprodukte
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
4,674per listing
Listings tracked
125

04 · Newcomers

3 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Füllfederhalter & Kugelschreiber products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

71 falling

Sellers

289

Top-5 brand share

35%

Top 20: 73%

Top-5 click share

18%

Top 20: 44%

Open market

60%

  • Brand 19%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Füllfederhalter & Kugelschreiber search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 5.8×

Search terms

Top Füllfederhalter & Kugelschreiber search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schreibwaren325K/yr
  • back to school141K/yr
  • stationary48K/yr
  • schulsachen mädchen27K/yr
  • stationery27K/yr
  • schul sachen19K/yr
  • schulzeug18K/yr
  • coole schulsachen13K/yr
  • schreibwaren aesthetic12K/yr
  • schulutensilien11K/yr

Reviews and returns

What reviews say buyers love and hate about Füllfederhalter & Kugelschreiber

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “Haltbarkeit”
0.6%of orders come back
“Fällt auseinander”
A buyer, on “Haltbarkeit”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Füllfederhalter & Kugelschreiber questions

Answered from the same tracked data.