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Füller Kinder

Fail

The top 5 brands take 100% of clicks, so Füller Kinder is a Fail.

Flapen Score
39
39 / 100
Ranks 966 of 1,305 Bürobedarf & Schreibwaren niches · −7 vs the category median of 46
Market size
€141K/yr506K searches / yr
90-day growth
-30.2%search demand this quarter
Competition
48%top-5 click share · 4 brands · 164 sellers

Flapen Score

Füller Kinder against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Füller Kinder is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Füller Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Füller Kinder 506K times last year and spent an estimated €141K. All 4 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 506K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -30.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €141K a year.

Searches, last 12 months
506K
Growth, 90 days vs prior 90
-30.2%
Conversion, latest week
2.2%
Market size, estimated
€141Ka year
Peak month
September1.7× the quietest month
Top search term
pelikan füller190K searches a year

02 · Price

A sale here is worth €12.54.

Listings sell for €12.54 on average, from €5.24 to €101.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €12.54 that is €3K to €6K a year per listing.

Average price
€12.54under the $15 to $100 sweet spot
Price range
€5.24–€101.34
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Schreib- & Korrekturbedarf. It carries 3,688 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Schreib- & Korrekturbedarf
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
3,688per listing
Listings tracked
35

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Füller Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

164

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

0%

  • Brand 183%
  • Brand 212%
  • Brand 34%
  • Brand 41%

Demand

Füller Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Füller Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pelikan füller190K/yr
  • füller pelikan88K/yr
  • pelikan twist füller35K/yr
  • füllfeder kinder28K/yr
  • schneider füller24K/yr
  • stabilo easy buddy22K/yr
  • füller kinder16K/yr
  • pelikan twist17K/yr
  • füller schneider12K/yr
  • pelikan füller twist14K/yr

Reviews and returns

What reviews say buyers love and hate about Füller Kinder

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Schreiberfahrung”
18%of negative reviews mention “Schreiberfahrung”
1.2%of orders come back
“Der Stift schreibt überhaupt nicht”
A buyer, on “Schreiberfahrung”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Füller Kinder questions

Answered from the same tracked data.