Is füller profitable to sell on Amazon Germany?

The niche generates €575K/yr across 27 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Skip it (40/100).

How competitive is the füller niche?

5 brands and 166 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in füller?

Top complaints mined from reviews: Produktzustand, Haltbarkeit, Schreiberfahrung. The return rate is 1.1%.

When does demand for füller peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the füller niche?

Listings span €5.24–€19.84; the average listing price is €11.46 (sweet spot $15–$100). The average incumbent carries 5,856 reviews — the moat a new listing must climb.

füller

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Market size

Good€575K

€575K/yr · 2.8M searches

Avg price

Okay€11.46

avg listing price — sweet spot $15–$100

Price range

Okay€5.24–€19.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,855.78

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-24.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, füller is a €575K/yr Amazon Germany market (2.8M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

füller market data

Units sold / yr: 60K–80K; avg 2,500–3,000/product
Revenue / yr: €688K–€917K; units × avg price
Conversion rate: 1.8%
Avg BSR: #9
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 2.3%
Avg brand age: 55 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

166

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

Lamy53%
Pelikan31%
STABILO13%
Schneider2%
BOCIYER1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top füller search terms

füller788K/yr -27.8%1.4% conv.
lamy füller551K/yr -27.1%1.9% conv.
füller grundschule252K/yr -13.3%2.6% conv.
lamy190K/yr -13.2%0.5% conv.
pelikan füller190K/yr -23.7%1.5% conv.
füllfederhalter153K/yr -33.8%0.2% conv.
füller lamy126K/yr -34.4%2.1% conv.
fountain pen97K/yr -14.6%0.2% conv.
füllfeder98K/yr -36.1%1.6% conv.
lamy safari61K/yr +2.7%1.0% conv.

All search terms

Top füller products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lamy safari umbra Füller - Füllhalter mit ergonomischem Griff & schwarzer Stahlfeder in Strichbreite M - robuster ASA-Kunststoff - inkl. Tintenpatrone T 10 blau - Rechtshänder

Lamy€15.464.7★16,124 rev

Lamy abc blue Füller - kindergerechter Schreiblernfüller mit ergonomischem Griff & polierter Stahlfeder in Strichbreite A - robustes Ahorngehäuse - inkl. Tintenpatrone T 10 blau - Rechtshänder

Lamy€10.924.7★4,532 rev

Pelikan Twist Füllhalter Edelstahl-Feder in Strichbreite M inkl. Tintenpatrone neo mint

Pelikan€6.994.6★9,742 rev

Pelikan Twist Füllhalter Edelstahl-Feder in Strichbreite M inkl. Tintenpatrone schwarz

Pelikan€7.734.6★9,742 rev

STABILO - Schulfüller mit Standard-Feder M - EASYbuddy in schwarz/himmelblau - blau (löschbar) - inkl. Patrone

STABILO€11.004.7★3,357 rev

Newest

by launch date

Lamy safari roll-ink vista Tintenpatronenroller zeitlos klassischer Stift mit ergonomischem Griff & Strichbreite M - Gehäuse aus robustem ASA-Kunststoff inkl. Tintenpatrone T10 blau

Lamy€12.63231 rev

6mo ago

Lamy safari neonpink Füller - Füllhalter mit ergonomischem Griff & polierter Stahlfeder in Strichbreite F - robuster ASA-Kunststoff - inkl. Tintenpatrone T 10 blau - Rechtshänder

Lamy€19.847,242 rev

6mo ago

Pelikan Twist Color Edition Füllhalter Edelstahl-Feder in Strichbreite M inkl. Tintenpatrone mint/rose

Pelikan€12.2118 rev

9mo ago

STABILO - Füller - Flow MONOCHROME - khaki - inkl. Patrone

STABILO€6.84109 rev

1y ago

Lamy safari lightrose Füller - Füllhalter mit ergonomischem Griff & polierter Stahlfeder in Strichbreite M robuster ASA-Kunststoff - inkl. Tintenpatrone T 10 blau - Rechtshänder

Lamy€16.3616,124 rev

3y ago

What buyers say about füller

What buyers praise and complain about, mined from review topics.

What buyers love

Schreiberfahrung33%

“Schreibt super, ideale Kombination aus Füller und Roller Pen”

Qualität insgesamt15%

“Super produkt”

Griff8%

“liegt toll in der Hand.”

Gesamtgröße6%

“Passt”

Preis-Leistungs-Verhältnis5%

“Preis / Leistung okay”

Farbe4%

“Farbe wie abgebildet”

Design insgesamt3%

“Angenehm zu schreibender Füllhalter mit kindgerechtem Design”

Patrone/Tinte Qualität3%

“Rollt sehr leicht und ist echte Tinte...sehr nice”

Haltbarkeit2%

“altbewährt und immer noch gut”

Komfort insgesamt2%

“Liegt angenehm in der Hand, gerade, auch für Schreibanfänger”

What buyers complain about

Produktzustand14%

“Gebraucht”

Haltbarkeit14%

“Leider schnell defekt”

Schreiberfahrung10%

“Kratzt beim Schreiben”

Tintenleck10%

“Tinte läuft aus”

Qualität insgesamt9%

“Schlechte Qualität”

Geschenk Zweck4%

“Sorry das geht gar nicht, weil ich den Stift Heute verschenken wollte”

Stärke4%

“Stabilo nicht stabil yo”

Dicke3%

Preis-Leistungs-Verhältnis3%

“Den Preis nicht wert”

Einfache Reinigung3%

“Reinigen, neue Patronen, nichts hilft”

Top return reasons

Gesamtgröße17%

Farbe17%

Funktionalität insgesamt7%

Schreiberfahrung7%

Produktzustand6%

Tintennachfüllung6%

Defekt Material/Teile6%

Kratzfestigkeit4%

Auslaufsicher3%

Tintenleck2%

Common questions

Is füller profitable to sell on Amazon Germany?: The niche generates €575K/yr across 27 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Skip it (40/100).
How competitive is the füller niche?: 5 brands and 166 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in füller?: Top complaints mined from reviews: Produktzustand, Haltbarkeit, Schreiberfahrung. The return rate is 1.1%.
When does demand for füller peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the füller niche?: Listings span €5.24–€19.84; the average listing price is €11.46 (sweet spot $15–$100). The average incumbent carries 5,856 reviews — the moat a new listing must climb.