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Füller

brand-locked demand (top 5 brands take 100% of clicks) — Füller doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 928 of 1,305 Bürobedarf & Schreibwaren niches · −6 vs the category median of 46

Market size 63Growth 13Conversion 22Competition 65Returns 92Price range 33Avg price 46Brand share 0Review moat 24Quality gap 24
This niche Category average · 1,305 niches

Is Füller profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Füller is a €575K/yr Amazon Germany market (2.8M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Füller: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.1% over the last 90 days and 1.8% of searches end in a purchase.

€575K

revenue / yr

Units sold / yr80K
Search volume / yr-24.1%2.8M
Conversion rate1.8%
Avg price€11.46

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 166
Top-5 product click share46%
Open market0%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement63%
New entrants (1y)4· 3 succeeded
Avg rating4.6★
Avg reviews5,856

Top Füller products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€58K€115K€173K€230K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

166

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 90%

Open market

0%

  • Lamy53%
  • Pelikan31%
  • STABILO13%
  • Schneider2%
  • BOCIYER1%

Füller demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.8MCVR1.8%Products27Brands5Top 5 Brands100%OOS Rate2.3%Rating4.6★Reviews5,856Avg BSR#9
90K70KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Füller search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • füller788K/yr
  • lamy füller551K/yr
  • füller grundschule252K/yr
  • lamy190K/yr
  • pelikan füller190K/yr
  • füllfederhalter153K/yr
  • füller lamy126K/yr
  • fountain pen97K/yr
  • füllfeder98K/yr
  • lamy safari61K/yr

What reviews say buyers love and hate about Füller

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Schreiberfahrung33%

Schreibt super, ideale Kombination aus Füller und Roller Pen

Qualität insgesamt15%

Super produkt

Griff8%

liegt toll in der Hand.

Gesamtgröße6%

Passt

Preis-Leistungs-Verhältnis5%

Preis / Leistung okay

What buyers complain about

72% of reviews
Produktzustand14%

Gebraucht

Haltbarkeit14%

Leider schnell defekt

Schreiberfahrung10%

Kratzt beim Schreiben

Tintenleck10%

Tinte läuft aus

Qualität insgesamt9%

Schlechte Qualität

Füller return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
17%
2Farbe
17%
3Funktionalität insgesamt
7%
4Schreiberfahrung
7%
5Produktzustand
6%

Common Füller questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Füller 40/100 on Amazon Germany — Skip it. The niche generates €575K/yr across 27 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved -24.1% over the last 90 days.
Search demand for Füller on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.