Füller
FailThe top 5 brands take 100% of clicks, so Füller is a Fail.
- Flapen Score
- 40 / 100Ranks 928 of 1,305 Bürobedarf & Schreibwaren niches · −6 vs the category median of 4640
- Market size
- €575K/yr2.8M searches / yr
- 90-day growth
- -24.1%search demand this quarter
- Competition
- 46%top-5 click share · 5 brands · 166 sellers
Flapen Score
Füller against its category
The dotted line is the Bürobedarf & Schreibwaren average. Past it, Füller is stronger. Inside it, weaker.
Market
The Füller market on Amazon at a glance
Shoppers on Amazon Germany searched for Füller 2.8M times last year and spent an estimated €575K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €575K a year.
- Searches, last 12 months
- 2.8M
- Growth, 90 days vs prior 90
- -24.1%
- Conversion, latest week
- 1.8%
- Market size, estimated
- €575Ka year
- Peak month
- March1.5× the quietest month
- Top search term
- füller788K searches a year
02 · Price
A sale here is worth €11.46.
Listings sell for €11.46 on average, from €5.24 to €19.84. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At €11.46 that is €29K to €34K a year per listing.
- Average price
- €11.46under the $15 to $100 sweet spot
- Price range
- €5.24–€19.84
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- €29K–€34K
- Returns
- 1.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #9 within Schreib- & Korrekturbedarf. It carries 5,856 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #9in Schreib- & Korrekturbedarf
- Average rating
- 4.62 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,856per listing
- Listings tracked
- 27
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Füller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
166
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 90%
Open market
0%
- Brand 153%
- Brand 231%
- Brand 313%
- Brand 42%
- Brand 51%
Demand
Füller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Füller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- füller788K/yr
- lamy füller551K/yr
- füller grundschule252K/yr
- lamy190K/yr
- pelikan füller190K/yr
- füllfederhalter153K/yr
- füller lamy126K/yr
- fountain pen97K/yr
- füllfeder98K/yr
- lamy safari61K/yr
Reviews and returns
What reviews say buyers love and hate about Füller
We read the reviews and the return reasons for every product selling here.
“Gebraucht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Füller questions
Answered from the same tracked data.









