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Frida Kahlo

Fail

Buyers convert on only 0.9% of searches, so Frida Kahlo is a Fail.

Flapen Score
44
44 / 100
Ranks 735 of 1,305 Bürobedarf & Schreibwaren niches · −2 vs the category median of 46
Market size
€46K/yr289K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
47%top-5 click share · 13 brands · 60 sellers

Flapen Score

Frida Kahlo against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Frida Kahlo is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frida Kahlo market on Amazon at a glance

Shoppers on Amazon Germany searched for Frida Kahlo 289K times last year and spent an estimated €46K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
0.9%
Market size, estimated
€46Ka year
Peak month
December2.7× the quietest month
Top search term
frida kahlo233K searches a year

02 · Price

A sale here is worth €18.38.

Listings sell for €18.38 on average, from €7.80 to €76.36. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €18.38 that is €0 to €2K a year per listing.

Average price
€18.38inside the $15 to $100 sweet spot
Price range
€7.80–€76.36
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #8,079 within Schreibtischzubehör & Ablage. It carries 285 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
78%
Out of stock, average day
8.0%
Average rank
#8,079in Schreibtischzubehör & Ablage
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
285per listing
Listings tracked
27

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Frida Kahlo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

60

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

17%

  • Brand 134%
  • Brand 218%
  • Brand 315%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (7 brands, 17%)

Demand

Frida Kahlo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Frida Kahlo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frida kahlo233K/yr
  • frieda kahlo26K/yr
  • frida kahlo deko17K/yr
  • frida kahlo tasse12K/yr

Reviews and returns

What reviews say buyers love and hate about Frida Kahlo

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
30%of negative reviews mention “Gesamtgröße”
1.3%of orders come back
“Viel zu klein”
A buyer, on “Gesamtgröße”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Frida Kahlo questions

Answered from the same tracked data.