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Fotopapier

Fail

Demand is soft, at -14.8% this quarter, so Fotopapier is a Fail.

Flapen Score
43
43 / 100
Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 46
Market size
€92K/yr119K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
52%top-5 click share · 12 brands · 72 sellers

Flapen Score

Fotopapier against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Fotopapier is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fotopapier market on Amazon at a glance

Shoppers on Amazon Germany searched for Fotopapier 119K times last year and spent an estimated €92K. The top 5 brands take 87% of clicks. Demand peaks in Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €92K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
9.2%
Market size, estimated
€92Ka year
Peak month
February1.7× the quietest month
Top search term
fotopapier89K searches a year

02 · Price

A sale here is worth €8.36.

Listings sell for €8.36 on average, from €3.63 to €23.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €8.36 that is €2K to €4K a year per listing.

Average price
€8.36under the $15 to $100 sweet spot
Price range
€3.63–€23.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #52 within Papierprodukte. It carries 3,711 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#52in Papierprodukte
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
3,711per listing
Listings tracked
25

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Fotopapier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

72

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

10%

  • Brand 153%
  • Brand 214%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (6 brands, 10%)

Demand

Fotopapier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Fotopapier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fotopapier89K/yr
  • photo paper11K/yr
  • foto papier6K/yr
  • photopapier5K/yr
  • fotopapier für drucker3K/yr
  • fotopapier drucker3K/yr
  • fotopapier kaufen3K/yr

Reviews and returns

What reviews say buyers love and hate about Fotopapier

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Papierqualität”
9%of negative reviews mention “Gesamtgröße”
0.7%of orders come back
“Passt nicht”
A buyer, on “Gesamtgröße”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fotopapier questions

Answered from the same tracked data.