Is folienstift permanent profitable to sell on Amazon Germany?

The niche generates €233K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (39/100).

How competitive is the folienstift permanent niche?

7 brands and 139 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in folienstift permanent?

Top complaints mined from reviews: Qualität insgesamt, Schreiberfahrung, Feder-/Spitzenqualität. The return rate is 0.2%.

When does demand for folienstift permanent peak?

Demand peaks in Aug; the busiest month runs 1.8× the quietest.

What does it cost to enter the folienstift permanent niche?

Listings span €0.79–€11.45; the average listing price is €6.34 (sweet spot $15–$100). The average incumbent carries 3,630 reviews — the moat a new listing must climb.

folienstift permanent

Skip it

Prices mostly outside the sweet spot ($0.79–$11.45) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay€233K

€233K/yr · 282K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,630.24

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad€6.34

avg listing price — sweet spot $15–$100

Growth

Bad-15.9%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Price range

Bad€0.79–€11.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, folienstift permanent is a €233K/yr Amazon Germany market (282K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Aug. Verdict: Skip it — 39/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

folienstift permanent market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: €190K–€254K; units × avg price
Conversion rate: 13.0%
Avg BSR: #49
Page quality: 0%
Prime: 100%
Sponsored: 52%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 flat

Sellers

139

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

STAEDTLER70%
Faber-Castell8%
Amazon Basics8%
edding7%
Kunoli3%
STABILO3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.8×

Open Trend

Top folienstift permanent search terms

permanent marker fein75K/yr -11.9%12.8% conv.
folienstift permanent46K/yr -21.7%13.7% conv.
staedtler45K/yr -11.6%0.5% conv.
staedtler lumocolor permanent32K/yr -17.2%8.3% conv.
staedtler permanent lumocolor f schwarz9K/yr +7.7%12.2% conv.
cd marker7K/yr -11.3%5.6% conv.
lumocolor permanent8K/yr -26.2%11.0% conv.
folienstift wasserfest7K/yr +8.0%10.0% conv.
staedtler lumocolor permanent f7K/yr -22.7%13.0% conv.
staedler6K/yr -13.4%1.2% conv.

All search terms

Top folienstift permanent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

STAEDTLER permanenter Universalstift Lumocolor wisch- und wasserfest sekundenschnell trocken nachfüllbar F-Spitze - Linienbreite 0 6 mm 4 Marker in sortierten Farben 318 WP4 Rot Blau Grün Schwarz

STAEDTLER€3.844.8★5,710 rev

STAEDTLER Folienstift Lumocolor permanent wisch- und wasserfest auf fast allen Flächen Linienbreite F 0 6 mm nachfüllbar lange Lebensdauer 5 schwarze Universalstifte 318-9X

STAEDTLER€7.224.8★4,070 rev

STAEDTLER permanenter Universalstift Lumocolor wisch- und wasserfest sekundenschnell trocken nachfüllbar Linienbreite 0 6 mm 4 schwarze Marker in stabiler STAEDTLER Box 318-9WP4HZ

STAEDTLER€4.034.8★2,306 rev

Faber-Castell 152399 - Marker Multimark S permanent schwarz 1 Stück

Faber-Castell€0.794.6★4,317 rev

Amazon Basics Ultra Fine Point Permanent Markers Black 12-Pack

Amazon Basics€5.804.3★2,455 rev

Newest

by launch date

Kunoli 30 Stück Permanent Marker Stifte wasserfest wischfest 0 6 mm feine Spitze Für Karton Glas Kunststoff Holz und Metall Ideal für Kunst Handwerk

Kunoli€9.628 rev

6mo ago

Amazon Basics Ultra Fine Point Permanent Markers Black 12-Pack

Amazon Basics€5.802,455 rev

1y ago

YISAN Permanent Marker Dünn Permanentstift Schwarz mit feiner Doppelspitze 12 Wasserfest Filzstifte für Glas Stein 70788

YISAN€6.39809 rev

2y ago

STAEDTLER Folienstift Lumocolor permanent wisch- und wasserfest auf fast allen Flächen Linienbreite F 0 6 mm nachfüllbar lange Lebensdauer 5 schwarze Universalstifte 318-9X

STAEDTLER€7.224,070 rev

3y ago

STAEDTLER Folienstift Lumocolor permanent wisch- und wasserfest auf fast allen Flächen Linienbreite S 0 4 mm nachfüllbar lange Lebensdauer 5 schwarze Universalstifte 313-9X

STAEDTLER€8.524,070 rev

3y ago

What buyers say about folienstift permanent

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“Super Produkt”

Schreiberfahrung12%

“Sie eignen sich hervorragend, um Dinge zu beschriften, markieren oder zu kennzeichnen”

beworben Vs Tatsächliches Produkt12%

“Erfüllt was es soll”

Preis-Leistungs-Verhältnis9%

“Günstig und machen ihren Job”

Stift/Bleistiftqualität6%

“guter Permanentmarker zum günstigen Preis”

Wasserbeständigkeit6%

“Gut zum wasserfesten beschriften geeignet”

Gesamtgröße4%

“Passt”

Haltbarkeit4%

“Brauchbar”

Farbe3%

“Lumocolor einfach der beste”

Haftung/Klebrigkeit3%

“Perfekt für Haftnotizen”

What buyers complain about

Qualität insgesamt12%

“Schlechte Qualität”

Schreiberfahrung10%

“Leider so dick, dass die Stifte zum Schreiben nicht zu gebrauchen sind”

Feder-/Spitzenqualität9%

“Etwas ungewohnte Spitze”

Feucht/Trocken8%

“Stifte sind trocken”

Preis-Leistungs-Verhältnis6%

“Könnte ruhig günstiger sein”

trocken/leerTinte5%

“Stifte sind trocken”

Haltbarkeit4%

“Sehr kurze Schreib-Dauer”

Farbe4%

“Da scheint nicht wirklich viel Farbe drinnen zu sein, ein wenig benutzt”

Papierqualität4%

“schlägt auf Papier durch”

Trocknungszeit3%

“trocknet auch nicht vernünftig bzw. sehr langsam.”

Top return reasons

Funktionalität insgesamt13%

Schreiberfahrung10%

Gesamtgröße9%

Farbe7%

trocken/leerTinte6%

Dünn6%

Wasserbeständigkeit5%

Qualität insgesamt5%

Auslaufsicher5%

Löschbarkeit3%

Common questions

Is folienstift permanent profitable to sell on Amazon Germany?: The niche generates €233K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (39/100).
How competitive is the folienstift permanent niche?: 7 brands and 139 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in folienstift permanent?: Top complaints mined from reviews: Qualität insgesamt, Schreiberfahrung, Feder-/Spitzenqualität. The return rate is 0.2%.
When does demand for folienstift permanent peak?: Demand peaks in Aug; the busiest month runs 1.8× the quietest.
What does it cost to enter the folienstift permanent niche?: Listings span €0.79–€11.45; the average listing price is €6.34 (sweet spot $15–$100). The average incumbent carries 3,630 reviews — the moat a new listing must climb.