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Folienstift Permanent

Fail

Prices span $0.79–$11.45, mostly outside the sweet spot, so Folienstift Permanent is a Fail.

Flapen Score
39
39 / 100
Ranks 966 of 1,305 Bürobedarf & Schreibwaren niches · −7 vs the category median of 46
Market size
€233K/yr282K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
65%top-5 click share · 7 brands · 139 sellers

Flapen Score

Folienstift Permanent against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Folienstift Permanent is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Folienstift Permanent market on Amazon at a glance

Shoppers on Amazon Germany searched for Folienstift Permanent 282K times last year and spent an estimated €233K. The top 5 brands take 95% of clicks. Demand peaks in Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €233K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
13.0%
Market size, estimated
€233Ka year
Peak month
August1.8× the quietest month
Top search term
permanent marker fein75K searches a year

02 · Price

A sale here is worth €6.34.

Listings sell for €6.34 on average, from €0.79 to €11.45. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €6.34 that is €10K to €13K a year per listing.

Average price
€6.34under the $15 to $100 sweet spot
Price range
€0.79–€11.45
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
€10K–€13K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Schreib- & Korrekturbedarf. It carries 3,630 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Schreib- & Korrekturbedarf
Average rating
4.67 starsAmazon Germany average 4.37 stars
Average reviews
3,630per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Folienstift Permanent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

139

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

2%

  • Brand 170%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Folienstift Permanent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Folienstift Permanent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • permanent marker fein75K/yr
  • folienstift permanent46K/yr
  • staedtler45K/yr
  • staedtler lumocolor permanent32K/yr
  • staedtler permanent lumocolor f schwarz9K/yr
  • cd marker7K/yr
  • lumocolor permanent8K/yr
  • folienstift wasserfest7K/yr
  • staedtler lumocolor permanent f7K/yr
  • staedler6K/yr

Reviews and returns

What reviews say buyers love and hate about Folienstift Permanent

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
12%of negative reviews mention “Qualität insgesamt”
0.2%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Folienstift Permanent questions

Answered from the same tracked data.