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Folienstift

Fail

Prices span $1.68–$8.27, mostly outside the sweet spot, so Folienstift is a Fail.

Flapen Score
43
43 / 100
Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 46
Market size
€309K/yr497K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
73%top-5 click share · 8 brands · 60 sellers

Flapen Score

Folienstift against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Folienstift is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Folienstift market on Amazon at a glance

Shoppers on Amazon Germany searched for Folienstift 497K times last year and spent an estimated €309K. The top 5 brands take 91% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 497K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €309K a year.

Searches, last 12 months
497K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
12.3%
Market size, estimated
€309Ka year
Peak month
August3.1× the quietest month
Top search term
folienstift abwischbar210K searches a year

02 · Price

A sale here is worth €5.05.

Listings sell for €5.05 on average, from €1.68 to €8.27. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At €5.05 that is €20K to €25K a year per listing.

Average price
€5.05under the $15 to $100 sweet spot
Price range
€1.68–€8.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
€20K–€25K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #33 within Schreib- & Korrekturbedarf. It carries 1,850 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#33in Schreib- & Korrekturbedarf
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
1,850per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Folienstift products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

60

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

5%

  • Brand 161%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Folienstift search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.1×

Search terms

Top Folienstift search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • folienstift abwischbar210K/yr
  • folienstift38K/yr
  • folienstift non permanent44K/yr
  • folienstift wasserlöslich33K/yr
  • non permanent folienstift28K/yr
  • folienstifte20K/yr
  • wasserlöslicher folienstift24K/yr
  • abwischbare stifte19K/yr
  • wasserlöslicher stift12K/yr
  • folienstift abwischbar fein10K/yr

Reviews and returns

What reviews say buyers love and hate about Folienstift

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Schreiberfahrung”
0.3%of orders come back
“Schreibt dünn”
A buyer, on “Schreiberfahrung”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Folienstift questions

Answered from the same tracked data.