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Folienstift

prices mostly outside the sweet spot ($1.68–$8.27) — Folienstift doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 789 of 1,305 Bürobedarf & Schreibwaren niches · −3 vs the category median of 46

Market size 51Growth 23Conversion 95Competition 22Returns 99Price range 0Avg price 14Brand share 23Review moat 47Quality gap 38
This niche Category average · 1,305 niches

Is Folienstift profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Folienstift is a €309K/yr Amazon Germany market (497K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 43/100.

Folienstift: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.9% over the last 90 days and 12.3% of searches end in a purchase.

€309K

revenue / yr

Units sold / yr80K
Search volume / yr-3.9%497K
Conversion rate12.3%
Avg price€5.05

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers8 · 60
Top-5 product click share73%
Open market9%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement83%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews1,850

Top Folienstift products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

€0€31K€62K€93K€123K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

60

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

5%

  • STABILO61%
  • STAEDTLER11%
  • Autoau8%
  • BIC6%
  • YISAN5%
  • maxtek4%
  • Open — no brand owns it (2 brands, 5%)

Folienstift demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume497KCVR12.3%Products12Brands8Top 5 Brands91%OOS Rate0.4%Rating4.5★Reviews1,850Avg BSR#33
18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.1×

Top Folienstift search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • folienstift abwischbar210K/yr
  • folienstift38K/yr
  • folienstift non permanent44K/yr
  • folienstift wasserlöslich33K/yr
  • non permanent folienstift28K/yr
  • folienstifte20K/yr
  • wasserlöslicher folienstift24K/yr
  • abwischbare stifte19K/yr
  • wasserlöslicher stift12K/yr
  • folienstift abwischbar fein10K/yr

What reviews say buyers love and hate about Folienstift

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Qualität insgesamt14%

Stabilo Qualität

Farbe14%

Die Farben sind schön

beworben Vs Tatsächliches Produkt13%

ist OKay, erfüllt den Zweck

Schreiberfahrung12%

Schreiben perfekt

Magnetische Stärke/Adsorption5%

Magnet am Stift - TOP

What buyers complain about

67% of reviews
Schreiberfahrung17%

Schreibt dünn

Haltbarkeit11%

Haltbarkeit enttäuschend

Trocknungszeit9%

Trocknet schnell aus und hält nicht so lange wie erhofft

Einfache Reinigung6%

nicht gut wegzuwischen

Qualität insgesamt6%

sehr schlechte qualität

Folienstift return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
15%
2Gesamtgröße
15%
3Dünn
8%
4Anzeigefarben
8%
5Kompatibilität – insgesamt
6%

Common Folienstift questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Folienstift 43/100 on Amazon Germany — Skip it. The niche generates €309K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -3.9% over the last 90 days.
Search demand for Folienstift on Amazon Germany peaks in Jul–Aug–Sep, where the busiest month runs 3.1× the quietest.