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55

folie

Worth a look

Shows low returns (0.4%), but a small market ($57K/yr) keeps it on the watch list.

Market size 14Growth 34Conversion 25Competition 84Returns 98Price range 69Avg price 49Brand share 84Review moat 48Quality gap 62

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Brand share

Great51%

top-5 brand share — no brand owns this niche

Price range

Good€1.27–€45.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay€11.84

avg listing price — sweet spot $15–$100

Review moat

Okay1,695.96

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.2%

90-day search growth — must beat 0% to launch

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad€57K

€57K/yr · 241K searches

According to Flapen's Amazon Germany niche tracking, folie is a €57K/yr Amazon Germany market (241K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Apr. Verdict: Worth a look — 55/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

folie market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
€59K–€71K
units × avg price
Conversion rate
2.0%
Avg BSR
#50
Page quality
0%
Prime
84%
Sponsored
95%
Out of stock
3.4%
Avg brand age
46 months
Avg seller age
182 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

39 falling

Sellers

91

Top-5 brand share

51%

Top 20: 83%

Top-5 click share

31%

Top 20: 69%

Open market

45%

  • GSHUR17%
  • RAGO16%
  • HuaMuDM8%
  • Hode6%
  • XHT4%
  • PALUDO4%

Demand & seasonality

Weekly Amazon search volume, last 60 weeks — +7.2% search growth over the last 90 days.
5K3KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 1.7×

Top folie search terms

  • folie134K/yr
  • pvc folie19K/yr
  • transparente folie15K/yr
  • durchsichtige folie10K/yr
  • folie transparent9K/yr
  • plastikfolie8K/yr
  • plastikfolie stark7K/yr
  • foil5K/yr
  • polyethylen folie3K/yr
  • dicke plastikfolie4K/yr
All search terms

Top folie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2K6%€3K9%€5K12%€7K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about folie

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Top-Produkt”

beworben Vs Tatsächliches Produkt14%

“Produkt wie beschrieben, alles bestens”

Preis-Leistungs-Verhältnis11%

“Preis-Leistung ok”

Stärke10%

“robust”

Haftung/Klebrigkeit7%

“Super Klebefolie”

Benutzerfreundlichkeit4%

“genau das hat das Handling auch erleichtert.”

Haltbarkeit4%

“Durable Klarsichthüllen A4”

Gesamtgröße3%

“Passt”

Dicke3%

“Die Qualität ist super – das Material ist schön dick”

Materialqualität2%

“Stabiles Material”

What buyers complain about

Dicke31%

“Dünnes Material”

Qualität insgesamt13%

“Dünn und minderwertige Qualität”

Haftung/Klebrigkeit6%

“Klebeband ist schlecht fürs Funier”

Stärke6%

“Material ist etwas rau und dünn”

Materialqualität5%

“Billig Material”

Haltbarkeit4%

“Geringe Haltbarkeit”

Gesamtgröße3%

“Kleiner als gedacht”

beworben Vs Tatsächliches Produkt3%

“Hält nicht was sie verspricht”

Preis-Leistungs-Verhältnis2%

“Amazon Basics sollte lieber ein paar Cents mehr verlangen und dies nachbessern”

Dünn1%

“Etwas dünn”

Top return reasons

Gesamtgröße30%
Dünn22%
Qualität insgesamt8%
Farbe7%
Haftung/Klebrigkeit5%
Funktionalität insgesamt4%
beworben Vs Tatsächliches Produkt3%
Materialqualität3%
Dicke3%
Kompatibilität – insgesamt2%

Common questions

Is folie profitable to sell on Amazon Germany?
The niche generates €57K/yr across 56 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Worth a look (55/100).
How competitive is the folie niche?
39 brands and 91 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in folie?
Top complaints mined from reviews: Dicke, Qualität insgesamt, Haftung/Klebrigkeit. The return rate is 0.4%.
When does demand for folie peak?
Demand peaks in Apr; the busiest month runs 1.7× the quietest.
What does it cost to enter the folie niche?
Listings span €1.27–€45.70; the average listing price is €11.84 (sweet spot $15–$100). The average incumbent carries 1,696 reviews — the moat a new listing must climb.