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Flyerständer

soft demand (-8.9% this quarter) — Flyerständer doesn't clear our bar today.

Flapen Score

48
Skip it

Top 38% of 1,305 Bürobedarf & Schreibwaren niches · +2 vs the category median of 46

Market size 24Growth 21Conversion 62Competition 52Returns 93Price range 71Avg price 67Brand share 43Review moat 84Quality gap 23
This niche Category average · 1,305 niches

Is Flyerständer profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Flyerständer is a €94K/yr Amazon Germany market (125K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep. Verdict: Skip it — 48/100.

Flyerständer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.9% over the last 90 days and 5.4% of searches end in a purchase.

€94K

revenue / yr

Units sold / yr13K
Search volume / yr-8.9%125K
Conversion rate5.4%
Avg price€14.04

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers12 · 22
Top-5 product click share54%
Open market21%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement61%
New entrants (1y)2· 0 succeeded
Avg rating4.6★
Avg reviews326

Top Flyerständer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

€0€9K€19K€28K€38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

22

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

16%

  • Taymar43%
  • VITAdisplays15%
  • Viymgit11%
  • DAJAVE5%
  • GAESHOW5%
  • ogoPLUS5%
  • Open — no brand owns it (6 brands, 16%)

Flyerständer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume125KCVR5.4%Products23Brands12Top 5 Brands79%OOS Rate1.3%Rating4.6★Reviews326Avg BSR#74
3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Top Flyerständer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • flyerständer53K/yr
  • flyer aufsteller26K/yr
  • flyerhalter12K/yr
  • flyer ständer7K/yr
  • flyer halter6K/yr
  • aufsteller flyer4K/yr
  • flyerständer din lang3K/yr
  • flyerständer a63K/yr
  • prospekthalter a64K/yr
  • aufsteller für flyer4K/yr

What reviews say buyers love and hate about Flyerständer

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Qualität insgesamt32%

Super Qualität

Stärke18%

Stabiler Ständer, optisch ansprechend, Flyer passen gut rein und kommen gut zur Geltung

beworben Vs Tatsächliches Produkt13%

Wie erwartet

Design insgesamt7%

Tolle Sache um Vielerlei als Design im Raum zu präsentieren

Einstellbarkeit/Drehbarkeit/lehnend7%

Sehr praktisch da individuell einstellbar

What buyers complain about

93% of reviews
Qualität insgesamt20%

Schlechte Verarbeitung

Kompatibilität – insgesamt20%

Für A6 nicht geeignet

Defekt Material/Teile20%

Kaputtes Teil

Gesamtgröße17%

A6 Flyer passen nicht rein

Haltbarkeit10%

fällt schnell ab

Flyerständer return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
47%
2Defekt Material/Teile
39%
3beworben Vs Tatsächliches Produkt
2%
4Materialqualität
1%
5Abteil
1%

Common Flyerständer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Flyerständer 48/100 on Amazon Germany — Skip it. The niche generates €94K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -8.9% over the last 90 days.
Search demand for Flyerständer on Amazon Germany peaks in Sep, where the busiest month runs 1.9× the quietest.