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Flipchart

Flipchart shows low returns (1.0%), but soft demand (-21.9% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 12% of 1,305 Bürobedarf & Schreibwaren niches · +9 vs the category median of 46

Market size 57Growth 14Conversion 33Competition 63Returns 95Price range 66Avg price 88Brand share 47Review moat 65Quality gap 67
This niche Category average · 1,305 niches

Is Flipchart profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Flipchart is a €445K/yr Amazon Germany market (264K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 55/100.

Flipchart: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.9% over the last 90 days and 2.7% of searches end in a purchase.

€445K

revenue / yr

Units sold / yr10K
Search volume / yr-21.9%264K
Conversion rate2.7%
Avg price€63.39

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers17 · 59
Top-5 product click share47%
Open market23%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement89%
New entrants (1y)3· 2 succeeded
Avg rating4.3★
Avg reviews901

Top Flipchart products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

€0€18K€36K€53K€71K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

59

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

19%

  • VIZ-PRO24%
  • Floordirekt18%
  • maxtek17%
  • Master of Boards14%
  • DOEWORKS5%
  • OfficeMarshal4%

Flipchart demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume264KCVR2.7%Products35Brands17Top 5 Brands77%OOS Rate8.6%Rating4.3★Reviews901Avg BSR#43
6K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Flipchart search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • flipchart130K/yr
  • flipchart ständer29K/yr
  • whiteboard mit ständer28K/yr
  • flipcharts14K/yr
  • flip chart11K/yr
  • whiteboard ständer11K/yr
  • whiteboard stehend6K/yr
  • mobile whiteboard4K/yr
  • whiteboard mobil5K/yr
  • whiteboard stand5K/yr

What reviews say buyers love and hate about Flipchart

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Qualität insgesamt19%

Super solide, top Qualität

beworben Vs Tatsächliches Produkt14%

Hält was es verspricht

Stärke12%

Stabil

Preis-Leistungs-Verhältnis11%

Sehr fairer Preis

Gesamtgröße9%

Passt

What buyers complain about

79% of reviews
Qualität insgesamt19%

Diese sind leider nicht so gut verarbeitet

Gesamtgröße14%

Passt nicht

Preis-Leistungs-Verhältnis12%

Ganz schlechte Preis-Leistung

Einfache Reinigung9%

Das ist etwas unpraktisch beim Schreiben oder Putzen

Montage/Installation8%

Vormontierte Teile sind total schief montiert

Flipchart return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
28%
2Defekt Material/Teile
16%
3Qualität insgesamt
8%
4Kratzfestigkeit
6%
5Funktionalität insgesamt
4%

Common Flipchart questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Flipchart 55/100 on Amazon Germany — Worth a look. The niche generates €445K/yr across 35 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -21.9% over the last 90 days.
Search demand for Flipchart on Amazon Germany is steady year-round — the busiest month runs 1.7× the quietest.