Firmung
Firmung shows demand growing +234.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 1% of 1,305 Bürobedarf & Schreibwaren niches · +25 vs the category median of 46
Is Firmung profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Firmung is a €201K/yr Amazon Germany market (562K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 71/100.
Firmung: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +234.4% over the last 90 days and 4.2% of searches end in a purchase.
€201K
revenue / yr
Who owns the niche?
The top 5 brands hold 52% of demand, so 48% of the market is open.
48%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 87 products
Top Firmung products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Firmung Geldgeschenk für Jungen und Mädchen Kreative Kiefernholzbox mit Reagenzglas und LED-Lichterkette Firmung Geschenke Christliche Geschenke
- Price
- €14.29
- Rating
- 4.3/5
- Reviews
- 98
- Age
- 6mo ago
PeakPeek Geldgeschenke Verpackung Firmung Geschenke Jungen Mädchen Lebensbaum Geld Geschenke zur Firmung Karte mit Umschlägen
- Price
- €4.75
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 1y ago
Leboria Firmung Geschenke Mädchen Junge Kreative Geldgeschenke Verpackung FirmungLED Flaschenlicht mit Korken in Sternform als Tischdeko & Deko
- Price
- €11.57
- Rating
- 4.4/5
- Reviews
- 139
- Age
- 7mo ago
Edition Seidel Premium quadratische Glückwunschkarte zur Firmung mit Umschlag. Firmungskarte mit Spruch Karte Grußkarte Junge Mädchen Jugendliche Fisch (FIQ116 SW025)
- Price
- €3.65
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 1y ago
ZUKLA Verpackung für Geldgeschenke zur Firmung - Geschenkset Geschenkbox 15 x 11 cm - mit Reagenzglas - Firmung Karte Holz Geschenke für Mädchen & Jungen - Geldgeschenk Verpackung
- Price
- €12.15
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 5mo ago
Trending
90-day click momentum
Leboria LED Flaschenlicht Geldgeschenk Firmung mit Karte Lebensbaum Geld Firmung Geschenke Mädchen Jungen
- Price
- €14.46
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 4mo ago
Firmung Geschenke für Mädchen Junge Geldgeschenk Firmung Verpackung mit Trockenblumen & Reagenzglas Kleine Firmgeschenk
- Price
- €5.98
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 3mo ago
HGRGHH Firmung Geldgeschenke Jungen Mädchen Firmung Geldgeschenk Holzbox mit Reagenzglas Engel-Anhänger Firmung Karte für Party Gäste Firmung Deko
- Price
- €6.25
- Rating
- 3.1/5
- Reviews
- 8
- Age
- 4mo ago
Geldgeschenk Firmung Karte mit Umschlag Firmgeschenke Geldgeschenke Verpackung Kreatives Glückwunschkarte Grußkarte Firmung für Mädchen Junge Jugendliche
- Price
- €2.81
- Rating
- 4.8/5
- Reviews
- 217
- Age
- 8mo ago
Firmung Geschenke für Mädchen Junge Elegante Geldgeschenk Firmung Verpackung Geschenkbox mit Trockenblumen & Karte & & Reagenzglas Firmgeschenk
- Price
- €7.10
- Rating
- 3.7/5
- Reviews
- 16
- Age
- 6mo ago
Newest
by launch dateFirmung Geschenke für Mädchen Junge Geldgeschenk Firmung Verpackung mit Trockenblumen & Reagenzglas Kleine Firmgeschenk
- Price
- €5.98
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 3mo ago
Leboria LED Flaschenlicht Geldgeschenk Firmung mit Karte Lebensbaum Geld Firmung Geschenke Mädchen Jungen
- Price
- €14.46
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 4mo ago
HGRGHH Firmung Geldgeschenke Jungen Mädchen Firmung Geldgeschenk Holzbox mit Reagenzglas Engel-Anhänger Firmung Karte für Party Gäste Firmung Deko
- Price
- €6.25
- Rating
- 3.1/5
- Reviews
- 8
- Age
- 4mo ago
ZUKLA Verpackung für Geldgeschenke zur Firmung - Geschenkset Geschenkbox 15 x 11 cm - mit Reagenzglas - Firmung Karte Holz Geschenke für Mädchen & Jungen - Geldgeschenk Verpackung
- Price
- €12.15
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 5mo ago
Firmung Geschenke Jungen Mädchen Geldgeschenke Verpackung Geschenkbox mit Firmung Karte und Holzfische
- Price
- €8.28
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 6mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
Brands
37 falling
Sellers
61
Top-5 brand share
52%
Top 20: 89%
Top-5 click share
22%
Top 20: 52%
Open market
42%
- Leboria18%
- Edition Seidel14%
- Hestya7%
- ZUKLA6%
- PeakPeek6%
- GluckGeschenk6%
Firmung demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun · busiest ÷ quietest = 14.3×
Top Firmung search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- firmung geschenke mädchen93K/yr
- firmung geschenke jungen71K/yr
- firmung65K/yr
- firmung karte37K/yr
- geschenk firmung mädchen24K/yr
- karte firmung28K/yr
- firmung geschenk22K/yr
- geschenk firmung junge19K/yr
- karte firmung mädchen16K/yr
- geschenk firmung16K/yr
What reviews say buyers love and hate about Firmung
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Ideal für Geldgeschenke”
“Top Produkt”
“Genau wie auf dem Foto”
“Stimmiges, festliches Design für die Firmung”
“Preis Leistung ok”
What buyers complain about
84% of reviews“Kleiner als gedacht”
“nicht wertig”
“Hält nicht, was es verspricht”
“etwas wackelig”
“Nicht ganz durchdacht”
Firmung return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Firmung questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
