Skip to content

Fineliner Schwarz

Fineliner Schwarz shows low returns (0.4%), but soft demand (-13.8% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 28% of 1,305 Bürobedarf & Schreibwaren niches · +4 vs the category median of 46

Market size 77Growth 18Conversion 84Competition 60Returns 98Price range 34Avg price 22Brand share 28Review moat 23Quality gap 22
This niche Category average · 1,305 niches

Is Fineliner Schwarz profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Fineliner Schwarz is a €939K/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Aug–Sep–Nov. Verdict: Worth a look — 50/100.

Fineliner Schwarz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -13.8% over the last 90 days and 9.2% of searches end in a purchase.

€939K

revenue / yr

Units sold / yr150K
Search volume / yr-13.8%1.3M
Conversion rate9.2%
Avg price€8.04

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers12 · 179
Top-5 product click share49%
Open market12%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement82%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews8,287

Top Fineliner Schwarz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

€0€94K€188K€282K€376K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

179

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

9%

  • STABILO66%
  • Faber-Castell8%
  • DRAW IN STYLE7%
  • Koilox4%
  • TWOHANDS3%
  • STAEDTLER2%
  • Open — no brand owns it (6 brands, 9%)

Fineliner Schwarz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR9.2%Products28Brands12Top 5 Brands88%OOS Rate3.6%Rating4.7★Reviews8,287Avg BSR#35
40K30KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Nov · busiest ÷ quietest = 6.7×

Top Fineliner Schwarz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fineliner414K/yr
  • stabilo fineliner267K/yr
  • fineliner schwarz202K/yr
  • fineliner set126K/yr
  • fineliner bunt26K/yr
  • fineliner stabilo31K/yr
  • fineliner stabilo set49K/yr
  • schwarzer fineliner17K/yr
  • stabilo fineliner schwarz17K/yr
  • stabilo point 8817K/yr

What reviews say buyers love and hate about Fineliner Schwarz

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Qualität insgesamt25%

Beste Qualität

Farbe22%

Schöne Farben im Sortiment

Schreiberfahrung8%

und festgestellt, dass sie sich auch super zum Schreiben eignen.

Stift/Bleistiftqualität7%

Es sind die perfekten Stifte

beworben Vs Tatsächliches Produkt6%

Ware wie beschrieben, alles Bestens, jederzeit gerne wieder

What buyers complain about

65% of reviews
Schreiberfahrung10%

Die, die nicht ausgetrocknet sind schreiben ok

trocken/leerTinte10%

Die Tinte trocknet schnell

Feder-/Spitzenqualität9%

6 Stifte PEN defekt Spitze ausgetrocknet

Feucht/Trocken7%

fast ausgetrocknet

Trocknungszeit7%

Leider nach weniger als einem Jahr ausgetrocknet

Fineliner Schwarz return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
14%
2Funktionalität insgesamt
13%
3Gesamtgröße
10%
4Dünn
9%
5trocken/leerTinte
7%

Common Fineliner Schwarz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fineliner Schwarz 50/100 on Amazon Germany — Worth a look. The niche generates €939K/yr across 28 tracked products. Search demand moved -13.8% over the last 90 days.
Search demand for Fineliner Schwarz on Amazon Germany peaks in Jul–Aug–Sep–Nov, where the busiest month runs 6.7× the quietest.