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Fineliner

Fail

The top 5 brands take 97% of clicks, so Fineliner is a Fail.

Flapen Score
46
46 / 100
Ranks 617 of 1,305 Bürobedarf & Schreibwaren niches · on the category median
Market size
€938K/yr1.4M searches / yr
90-day growth
-16.3%search demand this quarter
Competition
54%top-5 click share · 7 brands · 183 sellers

Flapen Score

Fineliner against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Fineliner is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fineliner market on Amazon at a glance

Shoppers on Amazon Germany searched for Fineliner 1.4M times last year and spent an estimated €938K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €938K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
6.3%
Market size, estimated
€938Ka year
Peak month
August2.2× the quietest month
Top search term
fineliner414K searches a year

02 · Price

A sale here is worth €10.32.

Listings sell for €10.32 on average, from €4.08 to €22.23. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At €10.32 that is €52K to €62K a year per listing.

Average price
€10.32under the $15 to $100 sweet spot
Price range
€4.08–€22.23
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100K–125K
Units per listing a year
5,000–6,000
Revenue per listing a year
€52K–€62K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #23 within Schreib- & Korrekturbedarf. It carries 10,369 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#23in Schreib- & Korrekturbedarf
Average rating
4.70 starsAmazon Germany average 4.37 stars
Average reviews
10,369per listing
Listings tracked
24

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Fineliner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

183

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

2%

  • Brand 177%
  • Brand 29%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Fineliner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Fineliner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fineliner414K/yr
  • stabilo351K/yr
  • stabilo fineliner267K/yr
  • fineliner set126K/yr
  • fineliner bunt26K/yr
  • stabilo stifte45K/yr
  • fineliner stabilo31K/yr
  • fineliner stabilo set49K/yr
  • stifte stabilo16K/yr
  • stabilo point 8817K/yr

Reviews and returns

What reviews say buyers love and hate about Fineliner

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Farbe”
18%of negative reviews mention “trocken/leerTinte”
0.5%of orders come back
“Einige Filzstifte waren schon sehr Trocken”
A buyer, on “trocken/leerTinte”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fineliner questions

Answered from the same tracked data.