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Filzstifte

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -20.1% this quarter, so Filzstifte is a Maybe.

Flapen Score
54
54 / 100
Top 14% of 1,305 Bürobedarf & Schreibwaren niches · +8 vs the category median of 46
Market size
€1.7M/yr2.2M searches / yr
90-day growth
-20.1%search demand this quarter
Competition
45%top-5 click share · 12 brands · 236 sellers

Flapen Score

Filzstifte against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Filzstifte is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Filzstifte market on Amazon at a glance

Shoppers on Amazon Germany searched for Filzstifte 2.2M times last year and spent an estimated €1.7M. The top 5 brands take 90% of clicks. Demand peaks in Aug–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.7M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
6.5%
Market size, estimated
€1.7Ma year
Peak month
December2.2× the quietest month
Top search term
filzstifte1.0M searches a year

02 · Price

A sale here is worth €11.80.

Listings sell for €11.80 on average, from €1.63 to €44.17. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At €11.80 that is €47K to €59K a year per listing.

Average price
€11.80under the $15 to $100 sweet spot
Price range
€1.63–€44.17
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
€47K–€59K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #88 within Schreib- & Korrekturbedarf. It carries 4,078 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#88in Schreib- & Korrekturbedarf
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
4,078per listing
Listings tracked
35

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Filzstifte products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

€0€85K€171K€256K€342K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

236

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 82%

Open market

8%

  • STABILO42%
  • Faber-Castell32%
  • STAEDTLER7%
  • Artecho5%
  • Pelikan4%
  • Mitoymia2%
  • Open — no brand owns it (6 brands, 8%)

Demand

Filzstifte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Filzstifte search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • filzstifte1.0M/yr
  • stabilo filzstifte334K/yr
  • filzstifte kinder262K/yr
  • filzstifte für erwachsene80K/yr
  • filzstifte dicke und dünne107K/yr
  • faber castell filzstifte61K/yr
  • filzstifte set38K/yr
  • filzstifte schule26K/yr
  • faserstifte38K/yr
  • stabilo pen 6839K/yr

Reviews and returns

What reviews say buyers love and hate about Filzstifte

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Farbe”
21%of negative reviews mention “trocken/leerTinte”
0.5%of orders come back
“Einige Filzstifte waren schon sehr Trocken”
A buyer, on “trocken/leerTinte”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Filzstifte questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data