Is filzstifte profitable to sell on Amazon Germany?

The niche generates €1.7M/yr across 35 tracked products. 90-day search growth is -20.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the filzstifte niche?

12 brands and 236 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in filzstifte?

Top complaints mined from reviews: trocken/leerTinte, Feucht/Trocken, Farbe. The return rate is 0.5%.

When does demand for filzstifte peak?

Demand peaks in Aug–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the filzstifte niche?

Listings span €1.63–€44.17; the average listing price is €11.80 (sweet spot $15–$100). The average incumbent carries 4,078 reviews — the moat a new listing must climb.

filzstifte

Worth a look

Shows low returns (0.5%), but soft demand (-20.1% this quarter) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Market size

Great€1.7M

€1.7M/yr · 2.2M searches

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Price range

Good€1.63–€44.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€11.80

avg listing price — sweet spot $15–$100

Brand share

Bad90%

top-5 brand share — brand-locked demand

Review moat

Bad4,077.54

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, filzstifte is a €1.7M/yr Amazon Germany market (2.2M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

filzstifte market data

Units sold / yr: 150K–200K; avg 4,000–5,000/product
Revenue / yr: €1.8M–€2.4M; units × avg price
Conversion rate: 6.5%
Avg BSR: #88
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 4.7%
Avg brand age: 50 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

236

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

45%

Top 20: 82%

Open market

STABILO42%
Faber-Castell32%
STAEDTLER7%
Artecho5%
Pelikan4%
Mitoymia2%
Open — no brand owns it (6 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.

Peak months: Aug, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top filzstifte search terms

filzstifte1.0M/yr -19.6%4.9% conv.
stabilo filzstifte334K/yr -19.1%4.2% conv.
filzstifte kinder262K/yr -28.5%7.0% conv.
filzstifte für erwachsene80K/yr -39.3%2.4% conv.
filzstifte dicke und dünne107K/yr +13.7%6.7% conv.
faber castell filzstifte61K/yr -12.9%4.5% conv.
filzstifte set38K/yr -33.2%2.8% conv.
filzstifte schule26K/yr +252.3%6.8% conv.
faserstifte38K/yr -19.3%3.1% conv.
stabilo pen 6839K/yr -23.2%4.0% conv.

All search terms

Top filzstifte products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Faber-Castell 151119 - Filzstifte Set 20-teilig Doppelfasermaler für Kinder und Erwachsene

Faber-Castell€5.624.6★3,594 rev

STABILO - Filzstift - power - 30er Pack

STABILO€7.574.7★13,084 rev

STABILO - Premium-Filzstift - Pen 68-18er Pack

STABILO€12.264.8★14,336 rev

STABILO - Premium-Filzstift - Pen 68-30er Pack - inkl. 6 Neonfarben

STABILO€20.584.8★14,336 rev

Faber-Castell - Filzstifte Set 40 Doppelfasermaler

Faber-Castell€11.324.5★341 rev

Newest

by launch date

STAEDTLER 3200 Doppelfasermaler zwei Spitzen für schmale und breite Linien Etui mit 24 Doppelfasermalern in sortierten Farben 3200 C24P

STAEDTLER€6.41167 rev

1y ago

Artecho Dual Brush Pen Set 120 Farben mit Schwarzer Tragetasche Filzstifte Dicke und Dünne Pinselstifte set Stifte für Bullet journal Kalligraphie Manga Malbücher und Handlettering

Artecho€23.282,424 rev

2y ago

Mitoymia Dual Brush Pen Set Filzstifte 72 Farben Pinselstifte Marker Fineliner für Malbücher stifte set Handlettering Mandala Lettering Stifte Erwachsene

Mitoymia€10.562,060 rev

2y ago

Hibisaws Alkoholmarker 80 Farben Marker Set doppelseitige Filzstifte mit Doppelspitze zum Malen Zeichnen Skizzieren Design Manga als Geschenk für Erwachsene und Künstler

Hibisaws€16.08348 rev

3y ago

Artecho Dual Brush Pen Set 72 Farben Fineliner Set Filzstifte Dicke und Dünne Pinselstifte set Stifte für Bullet journal Kalligraphie Manga Malbücher und Handlettering

Artecho€12.973,397 rev

3y ago

What buyers say about filzstifte

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe37%

“Liebe die Pastellfarben”

Qualität insgesamt18%

“Super Qualität”

Stift/Bleistiftqualität12%

“Tolle Filzstifte”

Preis-Leistungs-Verhältnis6%

“Preislich sehr fair”

beworben Vs Tatsächliches Produkt3%

“Macht was es soll”

Haltbarkeit3%

“und langlebig”

Einfache Reinigung3%

“Ich habe welche gesucht die sich easy aus Kleidung rauswaschen lassen”

Feder-/Spitzenqualität3%

“Gute Filzstifte”

Gesamtgröße3%

“Passt”

Benutzerfreundlichkeit2%

“für Kinder brauchbar.”

What buyers complain about

trocken/leerTinte21%

“Einige Filzstifte waren schon sehr Trocken”

Feucht/Trocken13%

“sind trocken”

Farbe11%

“Farben passen bei einigen Stiften nicht zur Kappe”

Qualität insgesamt11%

“Sehr enttäuscht von der Qualität eines markenproduktes”

Geschenk Zweck7%

“Als Geschenk ungeeignet”

Feder-/Spitzenqualität4%

“3. gefällt mir die kantige Form der dicken Spitze nicht, da man mit der Strichstärke irgendwie nicht so variabel ist wie mit einer normalen dicken Spitze”

Haltbarkeit4%

“Haltbarkeit sehr schlecht”

Papierqualität3%

“Tolle Stifte, drückt leider durchs Papier”

Defekt Material/Teile1%

“Aus den Kappen brechen runde Teile raus, die anscheinend mit 3 mini Verbindungen halten (oder auch nicht).”

Anzeigefarben1%

“Farben sind öfters anders, als man denkt”

Top return reasons

Geschenk Zweck17%

Farbe14%

Qualität insgesamt7%

Gesamtgröße7%

trocken/leerTinte5%

Anzeigefarben5%

Funktionalität insgesamt5%

Produktzustand5%

Dünn4%

beworben Vs Tatsächliches Produkt4%

Common questions

Is filzstifte profitable to sell on Amazon Germany?: The niche generates €1.7M/yr across 35 tracked products. 90-day search growth is -20.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the filzstifte niche?: 12 brands and 236 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in filzstifte?: Top complaints mined from reviews: trocken/leerTinte, Feucht/Trocken, Farbe. The return rate is 0.5%.
When does demand for filzstifte peak?: Demand peaks in Aug–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the filzstifte niche?: Listings span €1.63–€44.17; the average listing price is €11.80 (sweet spot $15–$100). The average incumbent carries 4,078 reviews — the moat a new listing must climb.