Filzstifte
Filzstifte shows low returns (0.5%), but soft demand (-20.1% this quarter) keeps it on the watch list.
Flapen Score
Top 14% of 1,305 Bürobedarf & Schreibwaren niches · +8 vs the category median of 46
Is Filzstifte profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Filzstifte is a €1.7M/yr Amazon Germany market (2.2M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Dec. Verdict: Worth a look — 54/100.
Filzstifte: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -20.1% over the last 90 days and 6.5% of searches end in a purchase.
€1.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 35 products
Top Filzstifte products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Faber-Castell 151119 - Filzstifte Set 20-teilig Doppelfasermaler für Kinder und Erwachsene
- Price
- €5.62
- Rating
- 4.6/5
- Reviews
- 3,594
- Age
- 8y ago
STABILO - Filzstift - power - 30er Pack
- Price
- €7.57
- Rating
- 4.7/5
- Reviews
- 13,084
- Age
- 16y ago
STABILO - Premium-Filzstift - Pen 68-18er Pack
- Price
- €12.26
- Rating
- 4.8/5
- Reviews
- 14,336
- Age
- 10y ago
STABILO - Premium-Filzstift - Pen 68-30er Pack - inkl. 6 Neonfarben
- Price
- €20.58
- Rating
- 4.8/5
- Reviews
- 14,336
- Age
- 12y ago
Faber-Castell - Filzstifte Set 40 Doppelfasermaler
- Price
- €11.32
- Rating
- 4.5/5
- Reviews
- 341
- Age
- 3y ago
Trending
90-day click momentum
Hibisaws Alkoholmarker 80 Farben Marker Set doppelseitige Filzstifte mit Doppelspitze zum Malen Zeichnen Skizzieren Design Manga als Geschenk für Erwachsene und Künstler
- Price
- €16.08
- Rating
- 4.4/5
- Reviews
- 348
- Age
- 3y ago
Mitoymia Dual Brush Pen Set Filzstifte 72 Farben Pinselstifte Marker Fineliner für Malbücher stifte set Handlettering Mandala Lettering Stifte Erwachsene
- Price
- €10.56
- Rating
- 4.5/5
- Reviews
- 2,060
- Age
- 2y ago
STABILO - Filzstift - power - 12er Pack - 12 Farben
- Price
- €3.92
- Rating
- 4.7/5
- Reviews
- 13,084
- Age
- 18y ago
Lyuvie Filzstifte Set 60 Farben Pinselstifte Aquarell Brush Pen Set 1-5 mm und 0 4 mm Pinselstifte und Fineliner Marker zum Zeichnen farbiges Mandala
- Price
- €12.85
- Rating
- 4.7/5
- Reviews
- 4,387
- Age
- 5y ago
STABILO - Premium-Filzstift - Pen 68 ColorParade - 20er Tischset in anthrazit/pink
- Price
- €16.10
- Rating
- 4.8/5
- Reviews
- 4,874
- Age
- 6y ago
Newest
by launch date
STAEDTLER 3200 Doppelfasermaler zwei Spitzen für schmale und breite Linien Etui mit 24 Doppelfasermalern in sortierten Farben 3200 C24P
- Price
- €6.41
- Rating
- 4.6/5
- Reviews
- 167
- Age
- 1y ago
Artecho Dual Brush Pen Set 120 Farben mit Schwarzer Tragetasche Filzstifte Dicke und Dünne Pinselstifte set Stifte für Bullet journal Kalligraphie Manga Malbücher und Handlettering
- Price
- €23.28
- Rating
- 4.7/5
- Reviews
- 2,424
- Age
- 2y ago
Mitoymia Dual Brush Pen Set Filzstifte 72 Farben Pinselstifte Marker Fineliner für Malbücher stifte set Handlettering Mandala Lettering Stifte Erwachsene
- Price
- €10.56
- Rating
- 4.5/5
- Reviews
- 2,060
- Age
- 2y ago
Hibisaws Alkoholmarker 80 Farben Marker Set doppelseitige Filzstifte mit Doppelspitze zum Malen Zeichnen Skizzieren Design Manga als Geschenk für Erwachsene und Künstler
- Price
- €16.08
- Rating
- 4.4/5
- Reviews
- 348
- Age
- 3y ago
Artecho Dual Brush Pen Set 72 Farben Fineliner Set Filzstifte Dicke und Dünne Pinselstifte set Stifte für Bullet journal Kalligraphie Manga Malbücher und Handlettering
- Price
- €12.97
- Rating
- 4.6/5
- Reviews
- 3,397
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
236
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
45%
Top 20: 82%
Open market
8%
- STABILO42%
- Faber-Castell32%
- STAEDTLER7%
- Artecho5%
- Pelikan4%
- Mitoymia2%
- Open — no brand owns it (6 brands, 8%)
Filzstifte demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Dec · busiest ÷ quietest = 2.2×
Top Filzstifte search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- filzstifte1.0M/yr
- stabilo filzstifte334K/yr
- filzstifte kinder262K/yr
- filzstifte für erwachsene80K/yr
- filzstifte dicke und dünne107K/yr
- faber castell filzstifte61K/yr
- filzstifte set38K/yr
- filzstifte schule26K/yr
- faserstifte38K/yr
- stabilo pen 6839K/yr
What reviews say buyers love and hate about Filzstifte
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Liebe die Pastellfarben”
“Super Qualität”
“Tolle Filzstifte”
“Preislich sehr fair”
“Macht was es soll”
What buyers complain about
76% of reviews“Einige Filzstifte waren schon sehr Trocken”
“sind trocken”
“Farben passen bei einigen Stiften nicht zur Kappe”
“Sehr enttäuscht von der Qualität eines markenproduktes”
“Als Geschenk ungeeignet”
Filzstifte return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Filzstifte questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
