Is filzstifte profitable to sell on Amazon Germany?

The niche generates €1.7M/yr across 35 tracked products. 90-day search growth is -20.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the filzstifte niche?

12 brands and 236 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in filzstifte?

Top complaints mined from reviews: trocken/leerTinte, Feucht/Trocken, Farbe. The return rate is 0.5%.

When does demand for filzstifte peak?

Demand peaks in Aug–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the filzstifte niche?

Listings span €1.63–€44.17; the average listing price is €11.80 (sweet spot $15–$100). The average incumbent carries 4,078 reviews — the moat a new listing must climb.

filzstifte

Worth a look

Shows low returns (0.5%), but soft demand (-20.1% this quarter) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 6% kills the launch gate

Market size

Great€1.7M

€1.7M/yr · 2.2M searches

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Price range

Good€1.63–€44.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€11.80

avg listing price — sweet spot $15–$100

Brand share

Bad90%

top-5 brand share — brand-locked demand

Review moat

Bad4,077.54

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, filzstifte is a €1.7M/yr Amazon Germany market (2.2M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 150K–200K; avg 4,000–5,000/product
Revenue / yr: €1.8M–€2.4M; units × avg price
Launch success: —; 0 of 0 new (360d)
Conversion rate: 6.5%
Avg BSR: #88
Page quality: 0%
Prime: 100%
Sponsored: 69%
Out of stock: 4.7%
Avg brand age: 50 months
Avg seller age: 180 days

Competition

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

236

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

45%

Top 20: 82%

Open market

STABILO42%
Faber-Castell32%
STAEDTLER7%
Artecho5%
Pelikan4%
Mitoymia2%
Open — no brand owns it (6 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.

Peak months: Aug, Dec · busiest ÷ quietest = 2.2×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Faber-Castell 151119 - Filzstifte Set 20-teilig Doppelfasermaler für Kinder und Erwachsene

Faber-Castell€5.624.6★3,594 rev

STABILO - Filzstift - power - 30er Pack

STABILO€7.574.7★13,084 rev

STABILO - Premium-Filzstift - Pen 68-18er Pack

STABILO€12.264.8★14,336 rev

STABILO - Premium-Filzstift - Pen 68-30er Pack - inkl. 6 Neonfarben

STABILO€20.584.8★14,336 rev

Faber-Castell - Filzstifte Set 40 Doppelfasermaler

Faber-Castell€11.324.5★341 rev

Newest

by launch date

BIC Kids Kid Couleur Filzstifte 36 Farben Wasserlöslich Mittlere Spitze Ab 5 Jahren

BIC€8.21247 rev

1y ago

MIN CI 24 Farben Filzstifte Dicke und Dünne Dual Brush Pen Set für Bemalen Multimarker Pinselstifte Marker für Erwachsene Filzstifte Aquarell Stifte für Ausmalen DIY Handlettering

MIN CI€7.5049 rev

1y ago

STAEDTLER 3200 Doppelfasermaler zwei Spitzen für schmale und breite Linien Etui mit 24 Doppelfasermalern in sortierten Farben 3200 C24P

STAEDTLER€6.41167 rev

1y ago

STAEDTLER Noris 320 Doppelfasermaler eindrucksichere Spitze auswaschbar Strichbreite 1-3 mm Kartonetui mit 10 Fasermalern in sortierten Farben 320 C10

STAEDTLER€3.616,710 rev

1y ago

Faber-Castell - Filzstifte Set Einhorn 24 Farben

Faber-Castell€6.0755 rev

2y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe37%

“Liebe die Pastellfarben”

Qualität insgesamt18%

“Super Qualität”

Stift/Bleistiftqualität12%

“Tolle Filzstifte”

Preis-Leistungs-Verhältnis6%

“Preislich sehr fair”

beworben Vs Tatsächliches Produkt3%

“Macht was es soll”

Haltbarkeit3%

“und langlebig”

Einfache Reinigung3%

“Ich habe welche gesucht die sich easy aus Kleidung rauswaschen lassen”

Feder-/Spitzenqualität3%

“Gute Filzstifte”

Gesamtgröße3%

“Passt”

Benutzerfreundlichkeit2%

“für Kinder brauchbar.”

What buyers complain about

trocken/leerTinte21%

“Einige Filzstifte waren schon sehr Trocken”

Feucht/Trocken13%

“sind trocken”

Farbe11%

“Farben passen bei einigen Stiften nicht zur Kappe”

Qualität insgesamt11%

“Sehr enttäuscht von der Qualität eines markenproduktes”

Geschenk Zweck7%

“Als Geschenk ungeeignet”

Feder-/Spitzenqualität4%

“3. gefällt mir die kantige Form der dicken Spitze nicht, da man mit der Strichstärke irgendwie nicht so variabel ist wie mit einer normalen dicken Spitze”

Haltbarkeit4%

“Haltbarkeit sehr schlecht”

Papierqualität3%

“Tolle Stifte, drückt leider durchs Papier”

Defekt Material/Teile1%

“Aus den Kappen brechen runde Teile raus, die anscheinend mit 3 mini Verbindungen halten (oder auch nicht).”

Anzeigefarben1%

“Farben sind öfters anders, als man denkt”

Top return reasons

Geschenk Zweck17%

Farbe14%

Qualität insgesamt7%

Gesamtgröße7%

trocken/leerTinte5%

Anzeigefarben5%

Funktionalität insgesamt5%

Produktzustand5%

Dünn4%

beworben Vs Tatsächliches Produkt4%

Common questions

Is filzstifte profitable to sell on Amazon Germany?: The niche generates €1.7M/yr across 35 tracked products. 90-day search growth is -20.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the filzstifte niche?: 12 brands and 236 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in filzstifte?: Top complaints mined from reviews: trocken/leerTinte, Feucht/Trocken, Farbe. The return rate is 0.5%.
When does demand for filzstifte peak?: Demand peaks in Aug–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the filzstifte niche?: Listings span €1.63–€44.17; the average listing price is €11.80 (sweet spot $15–$100). The average incumbent carries 4,078 reviews — the moat a new listing must climb.

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filzstifte

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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