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filofax personal 2024

Skip it

Soft demand (-27.8% this quarter) — this niche doesn't clear our bar today.

Market size 38Growth 11Conversion 16Competition 87Returns 75Price range 63Avg price 95Brand share 28Review moat 77Quality gap 24

Avg price

Incredible€32.79

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Review moat

Great462.25

avg incumbent reviews — the moat a new listing must climb

Returns

Great2.0%

return rate — above 5% kills the launch gate

Price range

Good€5.27–€140.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€189K

€189K/yr · 454K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-27.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, filofax personal 2024 is a €189K/yr Amazon Germany market (454K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

filofax personal 2024 market data

Units sold / yr
6K–8K
avg 0–100/product
Revenue / yr
€197K–€262K
units × avg price
Conversion rate
1.3%
Avg BSR
#359
Page quality
0%
Prime
100%
Sponsored
43%
Out of stock
18.7%
Avg brand age
37 months
Avg seller age
183 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

14 falling

Sellers

39

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

28%

Top 20: 61%

Open market

9%

  • Filofax61%
  • SKYDUE15%
  • Joy & Inspiration4%
  • WANDERINGS4%
  • newestor3%
  • YHH3%
  • Open — no brand owns it (8 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.8% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Top filofax personal 2024 search terms

  • filofax157K/yr
  • filofax a5130K/yr
  • filofax a5 einlagen28K/yr
  • filofax personal39K/yr
  • filofax a628K/yr
  • personal organizer21K/yr
  • filofax a5 organizer17K/yr
  • filofax personal organizer7K/yr
  • filofax a5 zubehör7K/yr
  • filofax einlagen7K/yr
All search terms

Top filofax personal 2024 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€6K6%€11K9%€17K12%€23K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about filofax personal 2024

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Beautyful”

Dokumentenorganisation/Klassifizierung12%

“Ideale Ergänzung zu jedem Organizer”

beworben Vs Tatsächliches Produkt11%

“So wie auf dem Bild”

Papierqualität9%

“Ordentliche Papierstärke”

Preis-Leistungs-Verhältnis5%

“Preis / Leistung okay”

Stärke4%

“Robust und schön”

Materialqualität4%

“Material sind sehr schön”

Design insgesamt4%

“Im Design okay”

Benutzerfreundlichkeit4%

“Super praktisch”

Gesamtgröße3%

“Passt perfekt”

What buyers complain about

Gesamtgröße13%

“Lochung passt nicht”

Papierqualität9%

“viel zu dünnes Papier”

Lederqualität9%

“Das Leder ist anfangs etwas starr”

Dokumentenorganisation/Klassifizierung7%

“Ersetzt keine Ringbuch-Agenda mit Organizer”

Ethischer Handel/Fairer Handel7%

“Betrug einfsch”

Funktionalität insgesamt7%

“Damit ist der Terminplaner nicht nutzbar”

Produktzustand7%

“Gebrauchtes Produkt als neu verkauft”

Montage/Installation7%

“Nicht die erwartete Einteilung”

Haltbarkeit6%

“Fällt auseinander”

Design insgesamt4%

“Konstruktion des Stifthalters überzeugt nicht”

Top return reasons

Gesamtgröße67%
Kompatibilität – insgesamt3%
Qualität insgesamt3%
Farbe3%
Lederqualität3%
beworben Vs Tatsächliches Produkt2%
Gewicht schwer2%
Papierqualität1%
Geruch1%
Defekt Material/Teile1%

Common questions

Is filofax personal 2024 profitable to sell on Amazon Germany?
The niche generates €189K/yr across 61 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -27.8%. Flapen's verdict: Skip it (46/100).
How competitive is the filofax personal 2024 niche?
14 brands and 39 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in filofax personal 2024?
Top complaints mined from reviews: Gesamtgröße, Papierqualität, Lederqualität. The return rate is 2.0%.
When does demand for filofax personal 2024 peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the filofax personal 2024 niche?
Listings span €5.27–€140.34; the average listing price is €32.79 (sweet spot $15–$100). The average incumbent carries 462 reviews — the moat a new listing must climb.