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Filofax A5 Einlagen 2024

soft demand (-27.3% this quarter) — Filofax A5 Einlagen 2024 doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 617 of 1,305 Bürobedarf & Schreibwaren niches · on the category median

Market size 36Growth 11Conversion 15Competition 87Returns 75Price range 63Avg price 95Brand share 28Review moat 77Quality gap 24
This niche Category average · 1,305 niches

Is Filofax A5 Einlagen 2024 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Filofax A5 Einlagen 2024 is a €174K/yr Amazon Germany market (440K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Filofax A5 Einlagen 2024: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.3% over the last 90 days and 1.2% of searches end in a purchase.

€174K

revenue / yr

Units sold / yr8K
Search volume / yr-27.3%440K
Conversion rate1.2%
Avg price€32.79

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers14 · 39
Top-5 product click share28%
Open market12%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 61 products

Sponsored placement43%
New entrants (1y)9· 3 succeeded
Avg rating4.6★
Avg reviews462

Top Filofax A5 Einlagen 2024 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

€0€5K€10K€16K€21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

39

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

28%

Top 20: 61%

Open market

8%

  • Filofax61%
  • SKYDUE15%
  • WANDERINGS4%
  • Joy & Inspiration4%
  • YHH3%
  • newestor3%
  • Open — no brand owns it (8 brands, 8%)

Filofax A5 Einlagen 2024 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume440KCVR1.2%Products61Brands14Top 5 Brands88%OOS Rate18.7%Rating4.6★Reviews462Avg BSR#359
18K13KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Top Filofax A5 Einlagen 2024 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • filofax157K/yr
  • filofax a5130K/yr
  • filofax a5 einlagen28K/yr
  • filofax personal39K/yr
  • filofax a628K/yr
  • filofax a5 organizer17K/yr
  • filofax personal organizer7K/yr
  • filofax einlagen7K/yr
  • filofax einlagen a55K/yr
  • filofax organizer6K/yr

What reviews say buyers love and hate about Filofax A5 Einlagen 2024

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Qualität insgesamt24%

Beautyful

Dokumentenorganisation/Klassifizierung12%

Ideale Ergänzung zu jedem Organizer

beworben Vs Tatsächliches Produkt11%

So wie auf dem Bild

Papierqualität9%

Ordentliche Papierstärke

Preis-Leistungs-Verhältnis5%

Preis / Leistung okay

What buyers complain about

74% of reviews
Gesamtgröße13%

Lochung passt nicht

Papierqualität9%

viel zu dünnes Papier

Lederqualität9%

Das Leder ist anfangs etwas starr

Ethischer Handel/Fairer Handel7%

Betrug einfsch

Funktionalität insgesamt7%

Damit ist der Terminplaner nicht nutzbar

Filofax A5 Einlagen 2024 return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
67%
2Kompatibilität – insgesamt
3%
3Qualität insgesamt
3%
4Farbe
3%
5Lederqualität
3%

Common Filofax A5 Einlagen 2024 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Filofax A5 Einlagen 2024 46/100 on Amazon Germany — Skip it. The niche generates €174K/yr across 61 tracked products. 3 of 9 products launched in the last 360 days are still selling. Search demand moved -27.3% over the last 90 days.
Search demand for Filofax A5 Einlagen 2024 on Amazon Germany peaks in Jan–Oct–Nov–Dec, where the busiest month runs 2.2× the quietest.