Is filofax a5 einlagen profitable to sell on Amazon Germany?

The niche generates €215K/yr across 64 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -27.8%. Flapen's verdict: Skip it (47/100).

How competitive is the filofax a5 einlagen niche?

15 brands and 40 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in filofax a5 einlagen?

Top complaints mined from reviews: Gesamtgröße, Papierqualität, Lederqualität. The return rate is 2.0%.

When does demand for filofax a5 einlagen peak?

Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 5.2× the quietest.

What does it cost to enter the filofax a5 einlagen niche?

Listings span €5.27–€140.34; the average listing price is €33.40 (sweet spot $15–$100). The average incumbent carries 391 reviews — the moat a new listing must climb.

filofax a5 einlagen

Skip it

Soft demand (-27.8% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible€33.40

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Review moat

Great391.44

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.0%

return rate — above 5% kills the launch gate

Price range

Good€5.27–€140.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€215K

€215K/yr · 470K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-27.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, filofax a5 einlagen is a €215K/yr Amazon Germany market (470K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

filofax a5 einlagen market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: €200K–€267K; units × avg price
Conversion rate: 1.4%
Avg BSR: #402
Page quality: 0%
Prime: 100%
Sponsored: 41%
Out of stock: 17.8%
Avg brand age: 36 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

27%

Top 20: 59%

Open market

10%

Filofax63%
SKYDUE15%
Joy & Inspiration4%
WANDERINGS3%
newestor3%
YHH2%
Open — no brand owns it (9 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 74 weeks — -27.8% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Open Trend

Top filofax a5 einlagen search terms

filofax157K/yr -35.2%0.2% conv.
filofax a5130K/yr -20.6%0.6% conv.
filofax a5 einlagen28K/yr +15.4%2.7% conv.
filofax personal39K/yr -25.9%0.6% conv.
filofax a628K/yr -27.9%0.7% conv.
filofax pocket25K/yr -28.7%0.3% conv.
personal organizer21K/yr -43.8%0.0% conv.
filofax a5 organizer17K/yr -53.8%0.3% conv.
filofax personal organizer7K/yr -33.0%0.4% conv.
filofax a5 zubehör7K/yr -38.3%0.3% conv.

All search terms

Top filofax a5 einlagen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Filofax Metropol Persönlicher Organiser A5 schwarz

Filofax€46.564.5★790 rev

SKYDUE A5 Ringbuch Ringbuch A5 Nachfüllbar 135 Blätter Nachfüllpapier Notizbuch Mit Bindertaschen a5 Binder Für Schulnotizen Und Reisetagebücher (Olivgrün)

SKYDUE€14.054.7★726 rev

A5 To Do Liste Nachfüllpapier Tagesplaner undatiert 3 Packungen 6 Löcher 150 Blätter A5 Nachfüllbare Refill Paper Daily Planner mit TO-DO-Liste Zeitplan beidseitig Bedruckt

Joy & Inspiration€7.814.7★474 rev

Filofax Kalender A5 Prof.1 Woche auf 2 Seiten (deutsch)2026

Filofax€13.924.8★96 rev

Filofax A5 Domino Soft Organizer 2020

Filofax€40.724.6★865 rev

Newest

by launch date

Filofax Kalendereinlage A5 Professional 1 Woche auf 2 Seiten deutsch 2027

Filofax€15.341 rev

1mo ago

2026 2027 Wochenplaner Einlage A5 6 Löcher auf Deutsch 1 Woche 2 Seiten mit Monatsübersicht Notizen Kontakt Aug 2026 - Jul 2027 100 GSM Kalendereinlage für Kalender 2026/27 Planer Organizer

YHH€8.20581 rev

7mo ago

SKYDUE Kalender Ringbuch A5 Nachfüllbar Ringbuch A5 Nachfüllbar Planer 2026 Terminplaner 2026 Perfekt Für Schüler Und Berufstätige(Olivgrün)

SKYDUE€15.54151 rev

11mo ago

SKYDUE Refillable A5 Ring Binder Calendar Ringbuch A5 Nachfüllbar Kalendereinlagen 2026 1 Woche 2 Mit Tabs Wochenplaner Einlage

SKYDUE€7.8288 rev

11mo ago

Adeerus Notizbuch Leder A5 nachfüllbares Tagebuch liniert Ringbuch A5 Leder mit 6 Ring Metallbinder Ledereinband Vintage Organizer wiederverwendbar Leather Journal für Damen und Herren

Adeerus€20.80238 rev

12mo ago

What buyers say about filofax a5 einlagen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Beautyful”

Dokumentenorganisation/Klassifizierung12%

“Wunderschöner Organizer”

beworben Vs Tatsächliches Produkt11%

“Genau nach Wunsch”

Papierqualität9%

“Ordentliche Papierstärke”

Preis-Leistungs-Verhältnis5%

“Preis / Leistung okay”

Stärke5%

“Robust und schön”

Materialqualität5%

“Material sind sehr schön”

Design insgesamt4%

“Im Design okay”

Benutzerfreundlichkeit4%

“Super praktisch”

Lederqualität3%

“SEHR schön und 'gefühlt' auf jeden Fall echtes Leder”

What buyers complain about

Gesamtgröße13%

“Lochung passt nicht”

Papierqualität9%

“viel zu dünnes Papier”

Lederqualität9%

“Das Leder ist anfangs etwas starr”

Ethischer Handel/Fairer Handel7%

“Betrug einfsch”

Funktionalität insgesamt7%

“Damit ist der Terminplaner nicht nutzbar”

Produktzustand7%

“Gebrauchtes Produkt als neu verkauft”

Montage/Installation7%

“Nicht die erwartete Einteilung”

Dokumentenorganisation/Klassifizierung7%

“Ersetzt keine Ringbuch-Agenda mit Organizer”

Haltbarkeit6%

“Fällt auseinander”

Design insgesamt4%

“Konstruktion des Stifthalters überzeugt nicht”

Top return reasons

Gesamtgröße68%

Farbe3%

Kompatibilität – insgesamt3%

Qualität insgesamt3%

Lederqualität3%

beworben Vs Tatsächliches Produkt2%

Gewicht schwer2%

Papierqualität1%

Geruch1%

Defekt Material/Teile1%

Common questions

Is filofax a5 einlagen profitable to sell on Amazon Germany?: The niche generates €215K/yr across 64 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -27.8%. Flapen's verdict: Skip it (47/100).
How competitive is the filofax a5 einlagen niche?: 15 brands and 40 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in filofax a5 einlagen?: Top complaints mined from reviews: Gesamtgröße, Papierqualität, Lederqualität. The return rate is 2.0%.
When does demand for filofax a5 einlagen peak?: Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 5.2× the quietest.
What does it cost to enter the filofax a5 einlagen niche?: Listings span €5.27–€140.34; the average listing price is €33.40 (sweet spot $15–$100). The average incumbent carries 391 reviews — the moat a new listing must climb.