Is Filofax A5 Einlagen profitable to sell on Amazon Germany?

Flapen scores Filofax A5 Einlagen 47 out of 100 on Amazon Germany, a Fail. Shoppers spend €215K a year across 64 tracked products. 3 of the 10 products launched in the last year cleared the first-year sales bar. Search demand grew -27.8% in the last 90 days.

How competitive is the Filofax A5 Einlagen niche on Amazon Germany?

15 brands and 40 sellers compete in Filofax A5 Einlagen on Amazon Germany. The top 5 Filofax A5 Einlagen products take 27% of clicks, and the top 5 brands take 88%.

What do buyers complain about in Filofax A5 Einlagen?

Filofax A5 Einlagen buyers on Amazon Germany complain most about Gesamtgröße, Papierqualität, and Lederqualität. An estimated 2.0% of orders come back.

When does demand for Filofax A5 Einlagen peak?

Search demand for Filofax A5 Einlagen on Amazon Germany peaks in Jan–Sep–Oct–Nov–Dec, and the busiest month runs 5.2× the quietest.

What does it cost to enter the Filofax A5 Einlagen niche?

Filofax A5 Einlagen sells for €33.40 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.27 to €140.34. The average product has 391 reviews, the count a new listing must catch up to.

Filofax A5 Einlagen

Fail

Demand is soft, at -27.8% this quarter, so Filofax A5 Einlagen is a Fail.

Flapen Score: 47
47 / 100Top 43% of 1,305 Bürobedarf & Schreibwaren niches · +1 vs the category median of 46
Market size: €215K/yr470K searches / yr
90-day growth: -27.8%search demand this quarter
Competition: 27%top-5 click share · 15 brands · 40 sellers

Flapen Score

Filofax A5 Einlagen against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Filofax A5 Einlagen is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Filofax A5 Einlagen market on Amazon at a glance

Shoppers on Amazon Germany searched for Filofax A5 Einlagen 470K times last year and spent an estimated €215K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 470K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €215K a year.

Searches, last 12 months: 470K
Growth, 90 days vs prior 90: -27.8%
Conversion, latest week: 1.4%
Market size, estimated: €215Ka year
Peak month: November5.2× the quietest month
Top search term: filofax157K searches a year

02 · Price

A sale here is worth €33.40.

Listings sell for €33.40 on average, from €5.27 to €140.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €33.40 that is €0 to €3K a year per listing.

Average price: €33.40inside the $15 to $100 sweet spot
Price range: €5.27–€140.34
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 0–100
Revenue per listing a year: €0–€3K
Returns: 2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #402 within Ringbücher & Zubehör. It carries 391 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 41%
Prime listings: 100%
Out of stock, average day: 17.8%
Average rank: #402in Ringbücher & Zubehör
Average rating: 4.62 starsAmazon Germany average 4.37 stars
Average reviews: 391per listing
Listings tracked: 64

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 10
Successful launches: 3Amazon's first-year sales bar
Average brand age: 36 months

Products

Top Filofax A5 Einlagen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

27%

Top 20: 59%

Open market

10%

Brand 163%
Brand 215%
Brand 34%
Brand 43%
Brand 53%
Brand 62%
Open — no brand owns it (9 brands, 10%)

Demand

Filofax A5 Einlagen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Filofax A5 Einlagen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

filofax157K/yr -35.2%0.2% conv.
filofax a5130K/yr -20.6%0.6% conv.
filofax a5 einlagen28K/yr +15.4%2.7% conv.
filofax personal39K/yr -25.9%0.6% conv.
filofax a628K/yr -27.9%0.7% conv.
filofax pocket25K/yr -28.7%0.3% conv.
personal organizer21K/yr -43.8%0.0% conv.
filofax a5 organizer17K/yr -53.8%0.3% conv.
filofax personal organizer7K/yr -33.0%0.4% conv.
filofax a5 zubehör7K/yr -38.3%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Filofax A5 Einlagen

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”

13%of negative reviews mention “Gesamtgröße”

2.0%of orders come back

“Lochung passt nicht”

A buyer, on “Gesamtgröße”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Filofax A5 Einlagen questions

Answered from the same tracked data.

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