Is Fenstermalstifte profitable to sell on Amazon Germany?

Flapen scores Fenstermalstifte 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €121K a year across 20 tracked products. 2 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -56.0% in the last 90 days.

How competitive is the Fenstermalstifte niche on Amazon Germany?

15 brands and 106 sellers compete in Fenstermalstifte on Amazon Germany. The top 5 Fenstermalstifte products take 61% of clicks, and the top 5 brands take 71%.

What do buyers complain about in Fenstermalstifte?

Fenstermalstifte buyers on Amazon Germany complain most about Farbe, Benutzerfreundlichkeit, and Auslaufsicher. An estimated 0.7% of orders come back.

When does demand for Fenstermalstifte peak?

Search demand for Fenstermalstifte on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 12.2× the quietest.

What does it cost to enter the Fenstermalstifte niche?

Fenstermalstifte sells for €9.84 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.13 to €14.02. The average product has 6,485 reviews, the count a new listing must catch up to.

Fenstermalstifte

Fail

Demand is soft, at -56.0% this quarter, so Fenstermalstifte is a Fail.

Filters Low Review Barrier

Flapen Score: 41
41 / 100Ranks 894 of 1,305 Bürobedarf & Schreibwaren niches · −5 vs the category median of 46
Market size: €121K/yr146K searches / yr
90-day growth: -56.0%search demand this quarter
Competition: 61%top-5 click share · 15 brands · 106 sellers

Flapen Score

Fenstermalstifte against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Fenstermalstifte is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Fenstermalstifte market on Amazon at a glance

Shoppers on Amazon Germany searched for Fenstermalstifte 146K times last year and spent an estimated €121K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -56.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €121K a year.

Searches, last 12 months: 146K
Growth, 90 days vs prior 90: -56.0%
Conversion, latest week: 8.4%
Market size, estimated: €121Ka year
Peak month: November12.2× the quietest month
Top search term: fensterstifte33K searches a year

02 · Price

A sale here is worth €9.84.

Listings sell for €9.84 on average, from €5.13 to €14.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €9.84 that is €5K to €7K a year per listing.

Average price: €9.84under the $15 to $100 sweet spot
Price range: €5.13–€14.02
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: €5K–€7K
Returns: 0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #80 within Schreib- & Korrekturbedarf. It carries 6,485 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 1.8%
Average rank: #80in Schreib- & Korrekturbedarf
Average rating: 4.47 starsAmazon Germany average 4.37 stars
Average reviews: 6,485per listing
Listings tracked: 20

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 2Amazon's first-year sales bar
Average brand age: 55 months

Products

Top Fenstermalstifte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

106

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

23%

Brand 123%
Brand 220%
Brand 315%
Brand 47%
Brand 56%
Brand 66%

Demand

Fenstermalstifte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.2×

Search terms

Top Fenstermalstifte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

fensterstifte33K/yr -50.9%7.3% conv.
fenstermalstifte30K/yr -63.9%7.2% conv.
fensterstifte abwaschbar kinder6K/yr -14.2%8.8% conv.
fenster stifte16K/yr -59.8%5.7% conv.
fenstermalstifte abwaschbar16K/yr -60.9%5.3% conv.
fensterstifte abwaschbar18K/yr -71.7%5.5% conv.
stifte für glas abwaschbar3K/yr -1.3%10.8% conv.
fenster stifte abwischbar4K/yr -54.5%6.8% conv.
stifte fenster bemalen abwaschbar5K/yr -50.1%8.4% conv.
fensterkreide stifte2K/yr -53.6%6.2% conv.

Reviews and returns

What reviews say buyers love and hate about Fenstermalstifte

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Farbe”

11%of negative reviews mention “Farbe”

0.7%of orders come back

“Die Farbe Rosa ist etwas blass”

A buyer, on “Farbe”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

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FAQ

Common Fenstermalstifte questions

Answered from the same tracked data.

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