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Fenstermalstifte

soft demand (-56.0% this quarter) — Fenstermalstifte doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 894 of 1,305 Bürobedarf & Schreibwaren niches · −5 vs the category median of 46

Market size 28Growth 0Conversion 81Competition 40Returns 97Price range 0Avg price 32Brand share 57Review moat 24Quality gap 47
This niche Category average · 1,305 niches

Is Fenstermalstifte profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Fenstermalstifte is a €121K/yr Amazon Germany market (146K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.

Fenstermalstifte: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -56.0% over the last 90 days and 8.4% of searches end in a purchase.

€121K

revenue / yr

Units sold / yr15K
Search volume / yr-56.0%146K
Conversion rate8.4%
Avg price€9.84

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers15 · 106
Top-5 product click share61%
Open market29%
Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement100%
New entrants (1y)3· 2 succeeded
Avg rating4.5★
Avg reviews6,485

Top Fenstermalstifte products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€12K€24K€36K€48K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

106

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

23%

  • WINSONS23%
  • Lenski20%
  • STATIONERY ISLAND15%
  • LivDeal7%
  • Chalktastic6%
  • Maped6%

Fenstermalstifte demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume146KCVR8.4%Products20Brands15Top 5 Brands71%OOS Rate1.8%Rating4.5★Reviews6,485Avg BSR#80
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.2×

Top Fenstermalstifte search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fensterstifte33K/yr
  • fenstermalstifte30K/yr
  • fensterstifte abwaschbar kinder6K/yr
  • fenster stifte16K/yr
  • fenstermalstifte abwaschbar16K/yr
  • fensterstifte abwaschbar18K/yr
  • stifte für glas abwaschbar3K/yr
  • fenster stifte abwischbar4K/yr
  • stifte fenster bemalen abwaschbar5K/yr
  • fensterkreide stifte2K/yr

What reviews say buyers love and hate about Fenstermalstifte

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Farbe34%

Coole Stifte mit bunten Farben

Qualität insgesamt10%

Super Produkt

Einfache Reinigung10%

Lässt sich auch easy wieder abwischen

Benutzerfreundlichkeit7%

benutzerfreundlich

Stift/Bleistiftqualität6%

Tolle Kreidestifte

What buyers complain about

63% of reviews
Farbe11%

Die Farbe Rosa ist etwas blass

Benutzerfreundlichkeit9%

Schwer zu entfernen

Auslaufsicher8%

Zerläuft, fliest herunter

Einfache Reinigung6%

Viel Schrubben nötig

Rückstand6%

Stattdessen bleiben unschöne Rückstände zurück

Fenstermalstifte return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
22%
2Farbe
15%
3Gesamtgröße
7%
4Schreiberfahrung
6%
5Qualität insgesamt
5%

Common Fenstermalstifte questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fenstermalstifte 41/100 on Amazon Germany — Skip it. The niche generates €121K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -56.0% over the last 90 days.
Search demand for Fenstermalstifte on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 12.2× the quietest.