Is Federmäppchen profitable to sell on Amazon Germany?

Flapen scores Federmäppchen 54 out of 100 on Amazon Germany, a Maybe. Shoppers spend €496K a year across 69 tracked products. 2 of the 14 products launched in the last year cleared the first-year sales bar. Search demand grew -16.9% in the last 90 days.

How competitive is the Federmäppchen niche on Amazon Germany?

48 brands and 181 sellers compete in Federmäppchen on Amazon Germany. The top 5 Federmäppchen products take 27% of clicks, and the top 5 brands take 38%.

What do buyers complain about in Federmäppchen?

Federmäppchen buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, and Gesamtgröße. An estimated 2.2% of orders come back.

When does demand for Federmäppchen peak?

Search demand for Federmäppchen on Amazon Germany peaks in Jul–Aug–Sep, and the busiest month runs 4.2× the quietest.

What does it cost to enter the Federmäppchen niche?

Federmäppchen sells for €11.17 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.40 to €29.95. The average product has 2,551 reviews, the count a new listing must catch up to.

Federmäppchen

Maybe

The top 5 brands take only 38% of clicks. But buyers convert on only 0.7% of searches, so Federmäppchen is a Maybe.

Filters No Dominant Brand

Flapen Score: 54
54 / 100Top 14% of 1,305 Bürobedarf & Schreibwaren niches · +8 vs the category median of 46
Market size: €496K/yr6.1M searches / yr
90-day growth: -16.9%search demand this quarter
Competition: 27%top-5 click share · 48 brands · 181 sellers

Flapen Score

Federmäppchen against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Federmäppchen is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Federmäppchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Federmäppchen 6.1M times last year and spent an estimated €496K. The top 5 brands take 38% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €496K a year.

Searches, last 12 months: 6.1M
Growth, 90 days vs prior 90: -16.9%
Conversion, latest week: 0.7%
Market size, estimated: €496Ka year
Peak month: August4.2× the quietest month
Top search term: federmäppchen1.5M searches a year

02 · Price

A sale here is worth €11.17.

Listings sell for €11.17 on average, from €4.40 to €29.95. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At €11.17 that is €8K to €11K a year per listing.

Average price: €11.17under the $15 to $100 sweet spot
Price range: €4.40–€29.95
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 60K–80K
Units per listing a year: 750–1,000
Revenue per listing a year: €8K–€11K
Returns: 2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #75 within Schreibtischzubehör & Ablage. It carries 2,551 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 2.4%
Average rank: #75in Schreibtischzubehör & Ablage
Average rating: 4.48 starsAmazon Germany average 4.37 stars
Average reviews: 2,551per listing
Listings tracked: 69

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 14
Successful launches: 2Amazon's first-year sales bar
Average brand age: 32 months

Products

Top Federmäppchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

48 falling

Sellers

181

Top-5 brand share

38%

Top 20: 82%

Top-5 click share

27%

Top 20: 63%

Open market

57%

Brand 111%
Brand 28%
Brand 37%
Brand 46%
Brand 56%
Brand 65%

Demand

Federmäppchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.2×

Search terms

Top Federmäppchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

federmäppchen1.5M/yr -22.4%0.6% conv.
mäppchen847K/yr -22.5%0.6% conv.
federmappe466K/yr -12.5%0.7% conv.
federtasche403K/yr -7.0%0.6% conv.
mäppchen mädchen294K/yr -20.4%0.4% conv.
etui241K/yr -14.1%0.6% conv.
federmäppchen mädchen336K/yr -32.9%0.3% conv.
pencil case235K/yr -12.5%0.4% conv.
federtasche mädchen169K/yr +9.2%0.3% conv.
federmappe jungen211K/yr +10.9%0.9% conv.

Reviews and returns

What reviews say buyers love and hate about Federmäppchen

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”

25%of negative reviews mention “Qualität insgesamt”

2.2%of orders come back

“Direkt wieder Müll”

A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Federmäppchen questions

Answered from the same tracked data.

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