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Fc Köln

weak search conversion (1.1%) — Fc Köln doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 966 of 1,305 Bürobedarf & Schreibwaren niches · −7 vs the category median of 46

Market size 25Growth 17Conversion 14Competition 34Returns 97Price range 71Avg price 85Brand share 18Review moat 90Quality gap 28
This niche Category average · 1,305 niches

Is Fc Köln profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Fc Köln is a €103K/yr Amazon Germany market (491K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Fc Köln: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.3% over the last 90 days and 1.1% of searches end in a purchase.

€103K

revenue / yr

Units sold / yr10K
Search volume / yr-16.3%491K
Conversion rate1.1%
Avg price€18.83

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers9 · 21
Top-5 product click share65%
Open market7%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement95%
New entrants (1y)6· 1 succeeded
Avg rating4.6★
Avg reviews208

Top Fc Köln products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

€0€10K€21K€31K€41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

21

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

5%

  • 1. FC Köln40%
  • YUNYAKARSA32%
  • UGLYSHIRT11%
  • Generisch5%
  • Uglyshirt894%
  • helges-shop2%
  • Open — no brand owns it (3 brands, 5%)

Fc Köln demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume491KCVR1.1%Products21Brands9Top 5 Brands93%OOS Rate8.5%Rating4.6★Reviews208Avg BSR#2,440
40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Top Fc Köln search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fc köln112K/yr
  • fc köln fanartikel89K/yr
  • 1. fc köln47K/yr
  • 1 fc köln fanartikel50K/yr
  • 1 fc köln38K/yr
  • 1.fc köln fanartikel29K/yr
  • 1.fc köln30K/yr
  • 1. fc köln fanartikel24K/yr
  • fc köln geschenke23K/yr
  • 1fc köln fanartikel17K/yr

What reviews say buyers love and hate about Fc Köln

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Geschenk Zweck31%

Geschenk kam super an

Qualität insgesamt19%

Top Qualität

Komfort insgesamt15%

guter sitz

Preis-Leistungs-Verhältnis12%

Toller Preis

Gesamtgröße12%

Größe ist pass genau,

What buyers complain about

100% of reviews
Gesamtgröße50%

Kleine Geschenke

Qualität insgesamt50%

Qualität und Preis sind mehr als o. k.

Fc Köln return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
50%
2beworben Vs Tatsächliches Produkt
17%
3Defekt Material/Teile
8%
4Haftung/Klebrigkeit
8%
5Funktionalität insgesamt
8%

Common Fc Köln questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fc Köln 39/100 on Amazon Germany — Skip it. The niche generates €103K/yr across 21 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -16.3% over the last 90 days.
Search demand for Fc Köln on Amazon Germany peaks in Nov–Dec, where the busiest month runs 5.2× the quietest.