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39

fc köln

Skip it

Weak search conversion (1.1%) — this niche doesn't clear our bar today.

Market size 25Growth 17Conversion 14Competition 34Returns 97Price range 71Avg price 85Brand share 18Review moat 90Quality gap 28

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great208.43

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€18.83

avg listing price — sweet spot $15–$100

Price range

Good€4.82–€39.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay€103K

€103K/yr · 491K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Growth

Bad-16.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, fc köln is a €103K/yr Amazon Germany market (491K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

fc köln market data

Units sold / yr
8K–10K
avg 0–100/product
Revenue / yr
€151K–€188K
units × avg price
Conversion rate
1.1%
Avg BSR
#2,440
Page quality
0%
Prime
62%
Sponsored
95%
Out of stock
8.5%
Avg brand age
56 months
Avg seller age
196 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

21

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

65%

Top 20: 98%

Open market

5%

  • 1. FC Köln40%
  • YUNYAKARSA32%
  • UGLYSHIRT11%
  • Generisch5%
  • Uglyshirt894%
  • helges-shop2%
  • Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Top fc köln search terms

  • fc köln112K/yr
  • fc köln fanartikel89K/yr
  • 1. fc köln47K/yr
  • 1 fc köln fanartikel50K/yr
  • 1 fc köln38K/yr
  • 1.fc köln fanartikel29K/yr
  • 1.fc köln30K/yr
  • 1. fc köln fanartikel24K/yr
  • fc köln geschenke23K/yr
  • 1fc köln fanartikel17K/yr
All search terms

Top fc köln products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€10K20%€21K30%€31K40%€41K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about fc köln

What buyers praise and complain about, mined from review topics.

What buyers love

Geschenk Zweck31%

“Geschenk kam super an”

Qualität insgesamt19%

“Top Qualität”

Komfort insgesamt15%

“guter sitz”

Preis-Leistungs-Verhältnis12%

“Toller Preis”

Gesamtgröße12%

“Größe ist pass genau,”

Sammlungsobjekte8%

“Kam beim 1.FC Köln Fan super an”

Weiches Gefühl4%

“Sie sind sehr weich”

What buyers complain about

Gesamtgröße50%

“Kleine Geschenke”

Qualität insgesamt50%

“Qualität und Preis sind mehr als o. k.”

Top return reasons

Gesamtgröße50%
beworben Vs Tatsächliches Produkt17%
Defekt Material/Teile8%
Haftung/Klebrigkeit8%
Funktionalität insgesamt8%
Preis-Leistungs-Verhältnis8%

Common questions

Is fc köln profitable to sell on Amazon Germany?
The niche generates €103K/yr across 21 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (39/100).
How competitive is the fc köln niche?
9 brands and 21 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in fc köln?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt. The return rate is 0.5%.
When does demand for fc köln peak?
Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.
What does it cost to enter the fc köln niche?
Listings span €4.82–€39.89; the average listing price is €18.83 (sweet spot $15–$100). The average incumbent carries 208 reviews — the moat a new listing must climb.