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Faultier

Fail

Demand is soft, at -27.1% this quarter, so Faultier is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,305 Bürobedarf & Schreibwaren niches · +3 vs the category median of 46
Market size
€80K/yr408K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
31%top-5 click share · 43 brands · 130 sellers

Flapen Score

Faultier against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Faultier is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Faultier market on Amazon at a glance

Shoppers on Amazon Germany searched for Faultier 408K times last year and spent an estimated €80K. The top 5 brands take 35% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €80K a year.

Searches, last 12 months
408K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
1.5%
Market size, estimated
€80Ka year
Peak month
December3.7× the quietest month
Top search term
faultier289K searches a year

02 · Price

A sale here is worth €12.83.

Listings sell for €12.83 on average, from €3.29 to €34.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €12.83 that is €0 to €1K a year per listing.

Average price
€12.83under the $15 to $100 sweet spot
Price range
€3.29–€34.98
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #388 within Papierprodukte. It carries 1,390 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
89%
Out of stock, average day
11.8%
Average rank
#388in Papierprodukte
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
1,390per listing
Listings tracked
55

04 · Newcomers

2 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Faultier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

43 falling

Sellers

130

Top-5 brand share

35%

Top 20: 76%

Top-5 click share

31%

Top 20: 68%

Open market

61%

  • Brand 111%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Faultier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Faultier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • faultier289K/yr
  • faultier geschenk81K/yr
  • faultier deko18K/yr
  • sloth12K/yr
  • lego faultier5K/yr
  • faultiere3K/yr

Reviews and returns

What reviews say buyers love and hate about Faultier

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Gesamtgröße”
1.3%of orders come back
“etwas kleiner als gedacht”
A buyer, on “Gesamtgröße”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Faultier questions

Answered from the same tracked data.