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Familienplaner 2025

Fail

Demand is soft, at -60.8% this quarter, so Familienplaner 2025 is a Fail.

Flapen Score
41
41 / 100
Ranks 894 of 1,305 Bürobedarf & Schreibwaren niches · −5 vs the category median of 46
Market size
€54K/yr226K searches / yr
90-day growth
-60.8%search demand this quarter
Competition
49%top-5 click share · 21 brands · 42 sellers

Flapen Score

Familienplaner 2025 against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Familienplaner 2025 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Familienplaner 2025 market on Amazon at a glance

Shoppers on Amazon Germany searched for Familienplaner 2025 226K times last year and spent an estimated €54K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -60.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €54K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-60.8%
Conversion, latest week
1.0%
Market size, estimated
€54Ka year
Peak month
December24.9× the quietest month
Top search term
familienplaner90K searches a year

02 · Price

A sale here is worth €24.01.

Listings sell for €24.01 on average, from €3.14 to €273.51. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €24.01 that is €2K to €6K a year per listing.

Average price
€24.01inside the $15 to $100 sweet spot
Price range
€3.14–€273.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #124 within Kalender, Planer & Organizer. It carries 319 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
89%
Out of stock, average day
17.5%
Average rank
#124in Kalender, Planer & Organizer
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
319per listing
Listings tracked
38

04 · Newcomers

5 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
5Amazon's first-year sales bar
Average brand age
22 months

Products

Top Familienplaner 2025 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

42

Top-5 brand share

72%

Top 20: 99%

Top-5 click share

49%

Top 20: 82%

Open market

23%

  • Brand 125%
  • Brand 215%
  • Brand 313%
  • Brand 412%
  • Brand 58%
  • Brand 65%

Demand

Familienplaner 2025 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 24.9×

Search terms

Top Familienplaner 2025 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • familienplaner90K/yr
  • familienkalender78K/yr
  • familien kalender8K/yr
  • kalender familie4K/yr
  • familienkalender 4 spalten7K/yr
  • familienkalender 202524K/yr
  • familienplaner 20259K/yr
  • kalender 2025 4 spalten291/yr
  • familienkalender 2025 4 spalten992/yr
  • familienplaner 2025 5 spalten574/yr

Reviews and returns

What reviews say buyers love and hate about Familienplaner 2025

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Dokumentenorganisation/Klassifizierung”
24%of negative reviews mention “Gesamtgröße”
1.2%of orders come back
“Kleiner als üblich”
A buyer, on “Gesamtgröße”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Familienplaner 2025 questions

Answered from the same tracked data.