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Familienplaner 2024

soft demand (-69.3% this quarter) — Familienplaner 2024 doesn't clear our bar today.

Flapen Score

31
Skip it

Ranks 1,211 of 1,305 Bürobedarf & Schreibwaren niches · −15 vs the category median of 46

Market size 6Growth 0Conversion 17Competition 32Returns 91Price range 31Avg price 87Brand share 22Review moat 82Quality gap 28
This niche Category average · 1,305 niches

Is Familienplaner 2024 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Familienplaner 2024 is a €23K/yr Amazon Germany market (87K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Jul–Sep–Oct–Nov–Dec. Verdict: Skip it — 31/100.

Familienplaner 2024: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -69.3% over the last 90 days and 1.3% of searches end in a purchase.

€23K

revenue / yr

Units sold / yr4K
Search volume / yr-69.3%87K
Conversion rate1.3%
Avg price€19.87

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers10 · 22
Top-5 product click share66%
Open market9%
Avg brand age19 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement95%
New entrants (1y)8· 4 succeeded
Avg rating4.6★
Avg reviews365

Top Familienplaner 2024 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€5K€7K€9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

22

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

9%

  • Häfft36%
  • Milula Studios31%
  • dæly9%
  • Alpha Edition6%
  • Paperlions5%
  • Thboxes5%
  • Open — no brand owns it (4 brands, 9%)

Familienplaner 2024 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume87KCVR1.3%Products21Brands10Top 5 Brands91%OOS Rate12.8%Rating4.6★Reviews365Avg BSR#63
13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Sep, Oct, Nov, Dec · busiest ÷ quietest = 19.7×

Top Familienplaner 2024 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • familienkalender78K/yr
  • familien kalender8K/yr
  • familienkalender 2024231/yr
  • familienplaner 2024237/yr
  • familienkalender 2024 5 spalten123/yr

What reviews say buyers love and hate about Familienplaner 2024

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Dokumentenorganisation/Klassifizierung17%

Platz für Organisation, ohne schnick schnak

Design insgesamt13%

Das Design ist modern

Qualität insgesamt11%

Qualität ist auch ok

beworben Vs Tatsächliches Produkt10%

Erfüllt den Zweck

Benutzerfreundlichkeit7%

Intuitive Bedienung für die ganze Familie, super übersichtlich und durchdacht

What buyers complain about

72% of reviews
Gesamtgröße36%

Kleiner als üblich

Farbe8%

Sehr blasse Farben

Preis-Leistungs-Verhältnis7%

dafür echt zu teuer.

Qualität insgesamt5%

würde ich es qualitativ nicht empfehlen, da er sehr schnell „knittert“- zudem war eine Übersicht von 2025 vorhanden.

Stärke4%

Kann das Gewicht nicht halten

Familienplaner 2024 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
76%
2Funktionalität insgesamt
3%
3beworben Vs Tatsächliches Produkt
3%
4Defekt Material/Teile
2%
5Kompatibilität – insgesamt
2%

Common Familienplaner 2024 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Familienplaner 2024 31/100 on Amazon Germany — Skip it. The niche generates €23K/yr across 21 tracked products. 4 of 8 products launched in the last 360 days are still selling. Search demand moved -69.3% over the last 90 days.
Search demand for Familienplaner 2024 on Amazon Germany peaks in Jan–Jul–Sep–Oct–Nov–Dec, where the busiest month runs 19.7× the quietest.