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Familienplaner 2023

soft demand (-61.0% this quarter) — Familienplaner 2023 doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 928 of 1,305 Bürobedarf & Schreibwaren niches · −6 vs the category median of 46

Market size 12Growth 0Conversion 13Competition 58Returns 91Price range 31Avg price 95Brand share 54Review moat 85Quality gap 37
This niche Category average · 1,305 niches

Is Familienplaner 2023 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Familienplaner 2023 is a €47K/yr Amazon Germany market (186K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Familienplaner 2023: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -61.0% over the last 90 days and 1.0% of searches end in a purchase.

€47K

revenue / yr

Units sold / yr8K
Search volume / yr-61.0%186K
Conversion rate1.0%
Avg price€24.52

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers21 · 42
Top-5 product click share50%
Open market27%
Avg brand age21 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement97%
New entrants (1y)12· 5 succeeded
Avg rating4.5★
Avg reviews303

Top Familienplaner 2023 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€6K€7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

42

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

50%

Top 20: 83%

Open market

23%

  • Häfft26%
  • Milula Studios14%
  • MCCORL13%
  • POPRUN12%
  • dæly8%
  • Alpha Edition5%

Familienplaner 2023 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume186KCVR1.0%Products37Brands21Top 5 Brands73%OOS Rate12.9%Rating4.5★Reviews303Avg BSR#127
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.8×

Top Familienplaner 2023 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • familienplaner90K/yr
  • familienkalender78K/yr
  • familien kalender8K/yr
  • familienkalender 4 spalten7K/yr
  • großer familienkalender familienplaner mit 5 spalten3K/yr
  • familienkalender 202356/yr
  • familienplaner 2023 5 spalten2/yr
  • family planner 202322/yr
  • wandkalender 2023 familienplaner14/yr

What reviews say buyers love and hate about Familienplaner 2023

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Dokumentenorganisation/Klassifizierung16%

Bester Organizer

Design insgesamt12%

Das Design ist modern

Qualität insgesamt10%

Super Produkt

Benutzerfreundlichkeit10%

Intuitive Bedienung für die ganze Familie, super übersichtlich und durchdacht

beworben Vs Tatsächliches Produkt7%

Erfüllt den Zweck

What buyers complain about

66% of reviews
Gesamtgröße23%

Kleiner als üblich

Preis-Leistungs-Verhältnis9%

definitiv zu teuer

Magnetische Stärke/Adsorption8%

Zubehör hält nicht auf Magnettafel

Qualität insgesamt7%

Sehr schlechte Qualität

Farbe5%

Sehr blasse Farben

Familienplaner 2023 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
60%
2Magnetische Stärke/Adsorption
6%
3Haftung/Klebrigkeit
4%
4Funktionalität insgesamt
4%
5beworben Vs Tatsächliches Produkt
2%

Common Familienplaner 2023 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Familienplaner 2023 40/100 on Amazon Germany — Skip it. The niche generates €47K/yr across 37 tracked products. 5 of 12 products launched in the last 360 days are still selling. Search demand moved -61.0% over the last 90 days.
Search demand for Familienplaner 2023 on Amazon Germany peaks in Jan–Sep–Oct–Nov–Dec, where the busiest month runs 8.8× the quietest.