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Familienplaner 2023

Fail

Demand is soft, at -61.0% this quarter, so Familienplaner 2023 is a Fail.

Flapen Score
40
40 / 100
Ranks 928 of 1,305 Bürobedarf & Schreibwaren niches · −6 vs the category median of 46
Market size
€47K/yr186K searches / yr
90-day growth
-61.0%search demand this quarter
Competition
50%top-5 click share · 21 brands · 42 sellers

Flapen Score

Familienplaner 2023 against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Familienplaner 2023 is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Familienplaner 2023 market on Amazon at a glance

Shoppers on Amazon Germany searched for Familienplaner 2023 186K times last year and spent an estimated €47K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -61.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €47K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-61.0%
Conversion, latest week
1.0%
Market size, estimated
€47Ka year
Peak month
December8.8× the quietest month
Top search term
familienplaner90K searches a year

02 · Price

A sale here is worth €24.52.

Listings sell for €24.52 on average, from €3.14 to €273.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €24.52 that is €2K to €6K a year per listing.

Average price
€24.52inside the $15 to $100 sweet spot
Price range
€3.14–€273.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #127 within Kalender, Planer & Organizer. It carries 303 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
89%
Out of stock, average day
12.9%
Average rank
#127in Kalender, Planer & Organizer
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
303per listing
Listings tracked
37

04 · Newcomers

5 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
5Amazon's first-year sales bar
Average brand age
21 months

Products

Top Familienplaner 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

42

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

50%

Top 20: 83%

Open market

23%

  • Brand 126%
  • Brand 214%
  • Brand 313%
  • Brand 412%
  • Brand 58%
  • Brand 65%

Demand

Familienplaner 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.8×

Search terms

Top Familienplaner 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • familienplaner90K/yr
  • familienkalender78K/yr
  • familien kalender8K/yr
  • familienkalender 4 spalten7K/yr
  • großer familienkalender familienplaner mit 5 spalten3K/yr
  • familienkalender 202356/yr
  • familienplaner 2023 5 spalten2/yr
  • family planner 202322/yr
  • wandkalender 2023 familienplaner14/yr

Reviews and returns

What reviews say buyers love and hate about Familienplaner 2023

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Dokumentenorganisation/Klassifizierung”
23%of negative reviews mention “Gesamtgröße”
1.2%of orders come back
“Kleiner als üblich”
A buyer, on “Gesamtgröße”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Familienplaner 2023 questions

Answered from the same tracked data.