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Familienkalender 2026 4 Spalten

Fail

Demand is soft, at -92.7% this quarter, so Familienkalender 2026 4 Spalten is a Fail.

Flapen Score
40
40 / 100
Ranks 928 of 1,305 Bürobedarf & Schreibwaren niches · −6 vs the category median of 46
Market size
€130K/yr206K searches / yr
90-day growth
-92.7%search demand this quarter
Competition
59%top-5 click share · 12 brands · 25 sellers

Flapen Score

Familienkalender 2026 4 Spalten against its category

The dotted line is the Bürobedarf & Schreibwaren average. Past it, Familienkalender 2026 4 Spalten is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Familienkalender 2026 4 Spalten market on Amazon at a glance

Shoppers on Amazon Germany searched for Familienkalender 2026 4 Spalten 206K times last year and spent an estimated €130K. The top 5 brands take 80% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -92.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €130K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-92.7%
Conversion, latest week
7.8%
Market size, estimated
€130Ka year
Top search term
familienkalender 2026 4 spalten145K searches a year

02 · Price

A sale here is worth €8.11.

Listings sell for €8.11 on average, from €3.14 to €13.57. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €8.11 that is €4K to €6K a year per listing.

Average price
€8.11under the $15 to $100 sweet spot
Price range
€3.14–€13.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
€4K–€6K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #109 within Kalender, Planer & Organizer. It carries 223 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
5.3%
Average rank
#109in Kalender, Planer & Organizer
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
223per listing
Listings tracked
21

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
19 months

Products

Top Familienkalender 2026 4 Spalten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

25

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

15%

  • Brand 134%
  • Brand 215%
  • Brand 314%
  • Brand 411%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (6 brands, 15%)

Demand

Familienkalender 2026 4 Spalten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 107.5× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Familienkalender 2026 4 Spalten

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Dokumentenorganisation/Klassifizierung”
34%of negative reviews mention “Gesamtgröße”
1.1%of orders come back
“Kleiner als üblich”
A buyer, on “Gesamtgröße”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Familienkalender 2026 4 Spalten questions

Answered from the same tracked data.